Every business decision costs you something.
And knowing which one to spend could make the difference between moving your business forward and staying stuck.
In this episode of Tea & Coffee Hub, Karen and Steve explore the time-or-money paradox and how small business owners can decide when to learn something themselves, when to hire an expert, and when they're simply wasting valuable resources.
Karen reflects on her early years in business, when she spent much more time reading books, watching business content, and learning skills herself because she didn't yet have the money to pay others to do them.
How to calculate what your time is actually worthWhy you shouldn't spend hours doing something you hate when an expert can do it quicklyWhen learning a new skill yourself makes financial senseWhy startups shouldn't spend money before building their foundationHow a simple landing page can be enough when you're startingWhy a professional domain and email are worth prioritizingFree resources, mentors, books, and YouTube for new entrepreneursHow ego can prevent business owners from learning or asking for helpWhere to invest first in financials, marketing, IT, and salesWhy networking and partnerships can provide resources without a huge budgetThe danger of being “busy being busy”They also share a simple starting point for entrepreneurs with more time than money: build your plan, know what you're selling, and develop relationships with the right partners.
As your business grows, that equation changes. Hiring people to handle the things you shouldn't be doing can give you your time back, but having more money doesn't automatically mean you're using that new time wisely.
What does your business need more from you right now: your time or your money?