The Travis Kelce brand continues to hit "New Heights." And it’s not just because he is dating pop icon Taylor Swift! Kelce will go down as one of the best tight ends in NFL history. With that title, Kelce continues to rake in commercial dollars from big brands wanting to hitch their names to his success and personal brand. Kelce’s return to the Super Bowl this year against the Philadelphia Eagles will only strengthen his hand with partners who want to work with him.

But none of this would have been possible without the men beyond the curtain since day one, Kelce's talent and portfolio managers Andre and Aaron Eanes, co-founders of A&A Management Group. Yahoo Finance Executive Editor Brian Sozzi sits down with both of them to hear how they manage the brand that is Travis Kelce, as well as his growing financial empire. The brothers also have their own fascinating story and company that could inspire up-and-coming entrepreneurs.

Yahoo Finance's Opening Bid, brings you a high-octane take on the freshest analyst calls, wildest stock moves and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor - before the stock market opens.

Find this episode's transcripts and more episodes of Opening Bid at http://finance.yahoo.com/videos/series/opening-bid/.

Thoughts? Questions? Fan mail? Email us at [email protected].

00:00-Andre and Aaron Eanes on Opening Bid

03:00-Evaluating the business in sports

04:50-Investing like Travis Kelce

11:00-Rise of athletes as investors

21:30-The importance of brand value

Yahoo Finance's Opening Bid is hosted by Brian Sozzi, and produced by Rachael Lewis-Krisky.

Andre and Aaron Eanes are brothers from Cleveland, Ohio who established their full service sports and entertainment management company A&A Management in 2012, working with stars liike Travis Kelca

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