Ever wonder what really goes into social media? How to find out what topics are hot or not. Where should your company be. Today on the Tec Tony Podcast we have Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency's social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics.