The Tech Log | Episode 2: The Data Swamp
There's a good chance you've already spent money trying to get your data AI-ready — or you're about to. Before you flip the switch, this episode is your reality check.
In episode two, Alexandra Craig sits down with Lisa DeNoia and Brittany Browning of Port & Starboard to wade through the data swamp: the messy, often overlooked foundation that determines whether your AI investments pay off or simply amplify the chaos you already have.
In This Episode, You'll Learn:
- Synthetic Certainty: Why AI is designed to give you confident answers — and why that's dangerous when your data isn't clean or well-defined.
- Garbage In, Garbage Out (2026 Edition): How AI doesn't fix bad data — it scales it. And what happens when agentic workflows are let loose on poorly structured systems.
- Data Governance Before You Automate: The permissions, backups, audit trails, and governance frameworks Lisa and Brittany say every business needs before agents touch their data.
- Human Problem or Technical Problem? Spoiler: it starts as a human problem — and you can define your way out of it.
Links & Resources Mentioned:
- Book a Chat: Have questions about your data or AI readiness? Schedule a time with the Tech Log team.
- The Agency: Learn more about Port & Starboard.
Fueled by Caffeine ☕ We don't just talk tech; we roast, brew, and drink coffee 24/7. This episode was fueled by Fathom Coffee. 👉 Get your fix at: fathomcoffee.com
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