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The Tech Stack Behind Our 6 Figure Events
Learn the secrets to hosting high-converting virtual events with paid events expert Zach Hesterberg in this packed episode of Sold Out Events! Whether you’re a coach, consultant, or entrepreneur exploring the world of online events, Zach breaks down the essential virtual event tech stack that powers profitable launches and seamless attendee experiences. Drawing on his experience with clients who’ve hosted six- and seven-figure events, Zach shares his favorite tools for funnel building, email & SMS marketing, payment processing, webinar hosting, automation, and ad creatives.
Learn why Go High Level is Zach’s go-to for building sales systems, how Stripe and Zoom simplify your event operations, and how proper use of tools like Zapier, Canva, and Facebook Ads can maximize your event’s reach and impact. Discover expert tips on keeping tech friction low for attendees, budgeting ad spend, and which software choices simplify your workflow without breaking the bank. Whether you’re just starting out or scaling up, this episode is a must-listen for anyone wanting to sell out their next virtual event!
Zach Covers:
Building a virtual event tech stack
Funnel builders and sales pages
Email and SMS automation tools
Payment processing solutions
Presentation/webinar software choices
Event marketing and ad platforms
Ad creative and editing tools
Timestamps:
00:00 Planning your virtual event
03:26 Email and SMS automation tools
08:13 Choosing familiar software for webinars
11:44 Setting up Facebook ads
16:43 Using Go High Level for events
18:24 Incorporating faith into business
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/
View all episodes
By Zach HesterbergLearn the secrets to hosting high-converting virtual events with paid events expert Zach Hesterberg in this packed episode of Sold Out Events! Whether you’re a coach, consultant, or entrepreneur exploring the world of online events, Zach breaks down the essential virtual event tech stack that powers profitable launches and seamless attendee experiences. Drawing on his experience with clients who’ve hosted six- and seven-figure events, Zach shares his favorite tools for funnel building, email & SMS marketing, payment processing, webinar hosting, automation, and ad creatives.
Learn why Go High Level is Zach’s go-to for building sales systems, how Stripe and Zoom simplify your event operations, and how proper use of tools like Zapier, Canva, and Facebook Ads can maximize your event’s reach and impact. Discover expert tips on keeping tech friction low for attendees, budgeting ad spend, and which software choices simplify your workflow without breaking the bank. Whether you’re just starting out or scaling up, this episode is a must-listen for anyone wanting to sell out their next virtual event!
Zach Covers:
Building a virtual event tech stack
Funnel builders and sales pages
Email and SMS automation tools
Payment processing solutions
Presentation/webinar software choices
Event marketing and ad platforms
Ad creative and editing tools
Timestamps:
00:00 Planning your virtual event
03:26 Email and SMS automation tools
08:13 Choosing familiar software for webinars
11:44 Setting up Facebook ads
16:43 Using Go High Level for events
18:24 Incorporating faith into business
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/