Expectation varies on an individual basis. Some firms require members and need to reiterate that membership in the ASCSP is individually based; it's not a firm base. Only individuals or members are there to represent a firm basically, or whoever you're working for. Some of the firms that have members require you to join, and you must know how much you will get involved. Some people get involved. They take one of the certification exams immediately, and then they join a committee as fast as possible because they want to get involved. 

One of the most valuable aspects of ASCSP is the networking opportunities and connectivity to other countries' professionals. So they'll either answer the inquiry or steer you in the right direction.

The advantages also include continued education. As a society, they hold an annual conference inviting lecturers, industry professionals, and others to present on various topics.

Travis is the Central Practice Leader for ICS Tax, LLC, and he is a construction professional with over 20 years of experience in tax consulting and residential construction. He has demonstrated expertise in taxation, depreciation, fixed assets, and construction payment applications. He graduated from the University of Minnesota, Minneapolis, with a BAS in Construction Management.

Travis is a certified member of the American Society of Cost Segregation Professionals (ASCSP) and a board member. Travis and his wife have two children. He enjoys woodworking, hunting, fishing, and teaching Karate to his two daughters in his spare time.

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People will spend more in smaller increments over a longer period of time than they will in a single transaction. That is most likely not rocket science to anyone listening.

When you provide the initial value, the additional value proposition, clients will use less than 80% of what they buy, which is the second principle of subscription.

The likelihood of us having a meaningful conversation with the accountant decreases. Because email isn't a decent client account or experience, it's clogged with all kinds of other garbage. It'll alter the world if you use the appropriate technology and have the correct subscription model. You'll be the tax preparer in their pocket, always available to them financially and technologically.

Subscription-based pricing is new to the profession. With making a big push to introduce subscription-based pricing for service-based companies, Ron Baker was the champion of value pricing and the champion of getting away from the hourly rates. He's been turning that ship for 20 years. 

Automation technology is advantageous and time-saving. The technology is more smooth, and there are fewer risks. The Laverne and Shirley effect, where they get to see the transactions move through, is experienced by around 80% of the companies who have adopted this technology.

For this episode, we welcome back Joe Woodard, the CEO of Woodard. He has trained over 125,000 accounting and business professionals in practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their firms as an author, consultant, business coach, and national speaker.

Joe is the host of the Woodard Institute, Woodard Alliance, and Scaling New Heights, one of the world's leading training conferences for small business advisers. He was named one of Accounting Today's Top 100 Influential People in the Accounting Profession in 2012 and 2014-2020.

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Track 1099 Do the e-delivery services trace if the client already sent the email and if it's bounced back or received it, or did they pick up their 1099? They like the hands-off paper-free options. So as the public and the IRS could get rid of paper, They think that would go a long way towards efficiency.

They were introduced to Avalara a few years after Track 1099 was established. Avalara approached them again after 11 years in business and expressed interest in purchasing the company. Avalara invests in highly profitable businesses with strong management. As a result, everything fell into place perfectly. It seemed like the appropriate time to join Avalara because Track 1099 was an established company with a decent product set, reputable clients, and a terrific staff.