On today's episode, Lucas and Luna explore how a startup called PromptLab uses feature flags to A-B test different AI prompt templates in production — without redeploying code. They break down the technical architecture: a custom prompt router that checks a LaunchDarkly-style flag, serves variant A or B, logs token usage and output quality, then feeds results into a feedback loop for prompt engineers. Lucas walks through the concrete tradeoffs — caching prompt templates in a Redis sidecar, using semantic similarity to detect regressions, and the decision to build their own prompt management layer versus buying an LLM observability platform. Luna asks whether A-B testing prompts is fundamentally different from A-B testing UI, and why most companies don't do it well. They tie it back to the broader shift: as LLM features become core product surfaces, engineering teams need the same rigor for prompt versioning as they have for code versioning. A sharp, practical episode for anyone shipping AI features.