Once upon a time… an opening to a sentence that immediately conjures up the beginning of any number fairy tales. A line I’ve used on my children when they were young a million times.

An easy place to start even if you are making up a story on the fly.

Bedtime Storytellers know that a fairy tale has to have an intro, a turning point, a difficult stage and the happily ever after of course.

But how does that translate into business storytelling for the 21st century?