In this episode of The Ambitious Broker podcast, Roger Hance welcomes Harma Hartouni, CEO of Equity Union. He shares his unique background, from being an American but growing up in Iran and the tenacious way he approaches business. He recalls how he entered sales to survive in the US and being surrounded by people who inspired him.

He achieved success in real estate and built a team of 500 people. He discusses how he could have sold his company and left his agents to fend for themselves, but instead chose to give them something more. His company's focus today is solely on the agent as their belief is that good sellers will provide customers with the best possible service.

HIGHLIGHTS

• Growing up in Iran and appreciating American freedom
• Top performers are: All about winning, specialized for local & coaching with someone
• Entering management and leading culture and recruitment
• Dropping franchise affiliations to go independent

QUOTES

The first characteristic of top performers: Harma: "They had 3 things all in common. One, they never work for money, they're all about winning. None of them said, I'm going to work and make $140,000 in commission. No one had a goal like that. Everybody pretty much wanted to go to listing appointment and I'm going to get this listing appointment. So if it's at $400,000 and all the other listings are 2 million, if the 400,000 seller said I'm interviewing 4 agents, that agent said hell no, I'm going to get this list."

The second characteristic is localized specialization Harma: "Number 2, they were specializing in something which is local. They were somehow, they had a fame in that zip code, in the city for the product they sell."

The last characteristic is coaching as a learning base Harma: "And the third, they were in some kind of coaching association with someone. They were like learning base. Whether they learn or no, but they were in learning base."

Attracting agents to work for an unknown brand Harma: "The whole company's philosophy right now at Equity Union is focus on the agent. We don't focus on the buyers and sellers. If my agents do a good job, the buyers and sellers will get the best service. So we're focused exactly on the agent."

You can reach Harma through the link below:

• LinkedIn: https://www.linkedin.com/in/harmahartouni/

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Get to know more about Ambitious Broker at https://RogerHance.com.

You can also connect with our host and mentor, Roger, with the links below:

• Linkedin: https://www.linkedin.com/in/roger-hance/
• Call: (818) 718 - 3020
• Email: [email protected]
• Website: https://escrowtech.net/

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