The standout candidate tends to fit, and to find the fit it's best to stand out.

Advertising, hypnosis, and magic.

Which do we seek? What matters most?

And how do we know if someone is worth working with as a mentor or a coach?

What do we do when the heat is around the corner?

Are we investing in increasing our intensity or finessing our technique?

The key to staying out there, doing the work? Keep it boring.

Introducing a podcast series focused on the resistance and challenges many of us face in the work we do, and how we can find the ways forward.