The backlash surrounding the Super Bowl halftime performance by Bad Bunny wasn’t just a culture war headline — it was a real-time case study in how trust is built, filtered, and sometimes broken.

Why did millions of viewers react so differently to the same performance?

Because trust is not universal.

It’s psychological.
It’s emotional.
It’s value-driven.
And it’s deeply tied to expectation.

In this episode, Terry Wilson breaks down the hidden architecture of trust using current events, neuroscience, leadership psychology, and real-world business application. If you want to understand why some clients trust you instantly while others hesitate — or why institutions lose trust with segments of their audience — this episode gives you the framework.

This is not about politics.
This is about human behavior.

And if you work with people — clients, teams, customers, partners, family — mastering trust is a competitive advantage.

• Why trust is decided emotionally before it’s justified logically
• How value systems filter who we trust
• Why predictability is one of the strongest trust signals
• How institutions lose trust when expectations break
• The neuroscience behind emotional safety and leadership credibility
• How warmth and competence work together to create authority
• Why trust multiplies performance in business and relationships
• Practical strategies to intentionally build trust
• How to repair trust when mistakes happen
• Why understanding perception is more powerful than being “right”

Trust psychology
Leadership credibility
Business communication
Cultural perception
Emotional intelligence
Predictability and trust
Super Bowl controversy analysis
How institutions lose trust
Warmth vs competence
Trust in leadership
Building client trust
Trust in relationships
Organizational behavior
Neuroscience of decision making
Entrepreneur mindset

Trust is the invisible infrastructure of influence.

Sales happen faster when trust exists.
Teams perform better when trust exists.
Relationships deepen when trust exists.

Without trust, everything becomes heavier.

This episode gives you a framework to intentionally engineer trust — not hope for it.

And the professionals who master this skill don’t just grow businesses.

They become trusted authorities.

If you’re serious about building influence, leadership, and business success rooted in trust — step inside the TW3 ecosystem where we train real-world communication, strategy, and performance frameworks.

Listen to the full episode now:
https://terrywilson3.com/podcast

Join the rooms.
Sharpen the skills.
Build around people committed to growth.

Trust isn’t luck.
It’s architecture.

In This Episode You’ll Learn:Key ThemesWhy This Episode MattersInvitation from Terry

Taming the Old Yeller Approach Conflict isn’t the enemy — poor conversations arePractical ways to prepare for difficult conversations

In this episode, Terry Wilson sits down with executive coach and conflict specialist Brenda Hooper to explore how one defining workplace moment transformed her leadership philosophy.

Raised in a direct, confrontational environment she calls the “Old Yeller approach,” Brenda shares how an early-career conflict with a superior forced her to confront the limits of forceful communication. That moment sparked a lifelong journey into mediation, executive coaching, and the science of better conversations.

Together they discuss:

• Why conflict isn’t the enemy — poor conversations are
• The hidden cost of aggressive communication styles in leadership
• How emotional intelligence increases authority, not weakens it
• Practical ways to prepare for difficult conversations
• Building trust without sacrificing accountability
• Turning resistance into collaboration
• How communication shapes company culture
• Why better leaders build better communities

This episode is essential listening for business owners, managers, entrepreneurs, and anyone responsible for leading people through tension and change.

Better conversations don’t just resolve conflict — they create stronger teams, healthier workplaces, and sustainable success.

Learn more about Brenda Hooper at: discussionsbydesign.com 

Every day you wake up and invest energy into building something.The real question is not whether you’re building a dream — it’s whose dream you’re building.

In Episode 669, we explore where dreams come from, why humans are biologically wired to imagine the future, and how intentional dreaming directly impacts motivation, mental health, resilience, and long-term success. Backed by research in neuroscience, psychology, and performance science, this episode breaks down why dreaming is not fantasy — it’s a survival and growth mechanism built into the human brain.

We discuss how future vision shapes present behavior, why people with goals perform better under pressure, and how disappointment is not a sign to quit — it’s a signal that you are stretching into growth. You’ll learn practical frameworks for coping with setbacks, reframing failure, and turning obstacles into strategic feedback.

This episode also challenges the myth that dreaming is selfish. Helping others pursue their dreams expands your skills, opportunities, and influence. Service and ambition are not opposites — they are partners. The most fulfilled people grow while contributing to the success of others.

Whether you’re at the top of your field or just starting at the bottom of the professional ladder, this conversation will inspire you to become intentional about learning, developing human capital, and pursuing your highest expression of purpose.

You are already building a dream.

Now it’s time to build it consciously.

Listen now and start designing your future with intention.

More episodes and resources:
 https://terrywilson3.com

668 - Why We Hate Being Told What To DoThe Psychology of Resistance & AutonomyWhy do human beings instinctively push back when told what to do?Why does restriction often create rebellion?

In Episode 668, Terry explores a powerful psychological truth that affects leadership, parenting, entrepreneurship, and personal growth: the human resistance to lost autonomy. From childhood instincts to adult decision-making, this episode breaks down why even reasonable instructions can trigger emotional pushback — and how that wiring can either sabotage your success or become one of your greatest strengths.

Using real-life illustrations like public reactions during COVID shutdowns and recent snow storm travel warnings, Terry highlights a universal pattern: when people feel their freedom shrinking, their desire to reclaim it intensifies. This isn’t political commentary — it’s behavioral psychology. The episode introduces the concept of psychological reactance, a term coined by psychologist Jack Brehm, explaining why restriction often produces the reverse of the intended outcome.

But the episode doesn’t stop at diagnosis — it offers direction.

Listeners will learn how unmanaged resistance can lead to stubbornness, ego-driven decision-making, and missed opportunities. At the same time, when matured and properly aimed, that same instinct fuels entrepreneurship, innovation, and personal independence.

This episode is essential listening for:

• Business owners and entrepreneurs who want to lead without suffocating autonomy

• Parents navigating authority and independence

• Leaders seeking influence instead of control

• Individuals trying to break self-sabotaging patterns

• Anyone who values freedom but wants to use it wisely

Key takeaways include:

• Why humans resist authority even when it’s logical

• How psychological reactance shapes behavior

• The difference between healthy independence and ego resistance

• Leadership strategies that reduce rebellion and increase ownership

• How to use your dislike of control as fuel for growth

• Why maturity is learning to aim your resistance, not erase it

The part of you that hates being told what to do is the same part of you that refuses mediocrity. The goal isn’t to kill that instinct — it’s to mature it.

Listen now and discover how to turn resistance into power.

👉 More episodes and resources: https://terrywilson3.com

Pressure doesn’t create character — it reveals it.

In Episode 667 of the TW3 Podcast, Terry Wilson breaks down three powerful headlines that reveal how pressure exposes leadership, judgment, and legacy in real time.

From a high-profile media figure facing federal charges, to the passing of a beloved Hollywood legend, to another disruptive winter storm impacting businesses and families across the Southeast, this episode connects the dots between crisis, character, and how everyday leaders respond when control is taken away.

In this episode, you’ll discover:

• What recent legal troubles involving a former national news anchor reveal about ideology, judgment, and leadership under pressure

• The powerful legacy lessons from the life and career of Catherine O’Hara and what it means to build influence that lasts

• Why uncontrollable circumstances — like repeated winter storms — test preparation, adaptability, and real leadership

• How pressure exposes priorities, preparation, and personal leadership capacity

• Practical leadership insights for business owners, entrepreneurs, and decision-makers navigating uncertain times

Whether you’re leading a business, a team, a family, or a community, this episode will challenge you to evaluate how you respond when the pressure is on — and how those responses shape your long-term reputation and legacy.

Listen to Episode 667 now and explore more leadership, business, and personal growth content at:
👉 https://terrywilson3.com/podcast/667-lemons-legen…s-under-pressure

In this powerful and timely Episode 666, Terry Wilson tackles one of the most overlooked forces shaping our lives, leadership, and businesses: who gets to name you.

Culture, fear, and your past are constantly trying to leave their mark — assigning labels, limitations, and false identities that quietly shape your decisions, confidence, and future. But leaders don’t live under imposed labels. They live out of chosen identity and calling.

This episode flips the script on fear, cultural pressure, and past failures, and challenges you to reclaim the authority to define who you are, what you stand for, and where you’re going.

This is not about a number.
This is about naming rights.

If you’ve ever felt boxed in, mislabeled, underestimated, or defined by where you came from instead of where you’re going — this episode will speak directly to you.

 How culture subtly brands you with limits instead of possibilities
 Why fear doesn’t just block actions — it shapes identity
 How your past tries to define your future (and how to break free)
 The biblical difference between a label and a calling
 Why leaders must intentionally re-brand themselves
 How to reclaim naming rights over your life and leadership
 Practical steps to live from calling instead of culture

• Identity vs. Labels

• Calling vs. Culture

• Fear and Self-Concept

• Leadership and Self-Definition

 Genesis 2:19 — Authority and naming
 2 Timothy 1:7 — Fear vs. power and sound mind
 2 Corinthians 5:17 — New creation, new identity
 Judges 6 — Gideon: fear vs. God’s name for you
 Romans 8:30 — Calling precedes justification
 Proverbs 23:7 — As a man thinks, so is he

If you don’t define yourself, someone else will — and most of the time, they’ll define you smaller than God ever intended.

Episode 666 is a bold reminder that leadership begins with identity. Your income, influence, confidence, and capacity will always rise or fall to the level of the name you accept for yourself.

This episode will help you break free from cultural ceilings, fear-based thinking, and past-based limitations so you can step fully into your calling as a leader, entrepreneur, and difference-maker.

If you’re ready to stop living under labels and start living from your calling, connect with Terry and take the next step in your leadership and business journey.

 Visit: https://CoachWithTW3.com

What You’ll Learn in This EpisodeKey Themes & ScripturesWhy This Episode MattersTake Action

665 — When You Don’t Get the Trumpet: How Detours Shape DestinyWhat if the thing you didn’t want… is the very thing that quietly shapes your future?

In Episode 665 of The Terry Wilson 3 Podcast, Terry shares a deeply personal and powerful story from his teenage years — the moment he asked for a trumpet, but was given a trombone instead. What felt like a small disappointment at the time became a defining detour that ultimately influenced his lifelong journey through music, business, leadership, and entrepreneurship.

From seeing Phil Driscoll perform live in Gaffney, South Carolina, to being mentored by a trumpet-playing band director, to discovering the legendary horn arrangements of Chicago and James Pankow, Terry unpacks how one unexpected instrument helped develop skills, perspective, and momentum that carried into music retail, production, training, and eventually into building TW3.

This episode isn’t just about music — it’s about how progress beats perfection, how God often uses what’s already in your hand, and how detours in business and life can become strategic advantages when you keep moving forward.

In this episode, you’ll learn:

• Why momentum matters more than ideal conditions
• How adaptive flexibility fuels long-term success
• What psychology teaches about progress vs preference
• A biblical perspective on God using what you already have
• How business owners can turn detours into differentiation
• Why waiting on “perfect” often costs you timing
• How small compromises can unlock big outcomes

Whether you’re navigating a career shift, building a business, facing a setback, or feeling stuck with less-than-ideal resources, this episode will challenge you to rethink how you view delays, detours, and disappointments.

Sometimes, when you don’t get the trumpet… you get the platform.

Listen now and be reminded that your destiny may be hiding inside what you didn’t plan.

Mistakes Are Inevitable — Recovery Is What Defines YouWhy Fear of Failure Is Holding You Back

Most people don’t fail because they aren’t capable — they fail because they are afraid to try. In Episode 664 of the TerryWilson3.com Podcast, Terry Wilson breaks down why making mistakes is inevitable in leadership, business, and personal growth — and why recovery, not perfection, is what truly defines success. Through powerful real-world stories and practical leadership insights, this episode will help you reframe failure, overcome fear of mistakes, and develop the confidence to take action even when the outcome isn’t guaranteed.

In Episode 664 of the TerryWilson3.com Podcast, Terry breaks down why making mistakes is not the problem — how you recover is what truly determines your success.

Too many people are frozen by fear of failure, afraid to try, launch, lead, or grow because they might mess up. But Terry shares powerful real-world stories — including a legendary moment with Michael McDonald — to prove that even seasoned professionals make mistakes.

This episode teaches you how to:
• Stop letting fear of mistakes hold you back
• Reframe failure as part of growth
• Develop the skill of fast, confident recovery
• Turn setbacks into momentum
• Build leadership, confidence, and resilience

If you’ve been stuck, hesitant, or afraid to take your next step, this episode will give you permission — and a framework — to move forward anyway.

Listen now and learn why your comeback matters more than your mistake.

Progress beats perfection. Recovery beats regret.Tagged on: #Resilience, business coaching, business leadership, confidence building, emotional intelligence, entrepreneur mindset, failure, fear of failure, growth mindset, handling setbacks, leadership development, leadership skills, learning from failure, mindset coaching, mistakes, motivation, overcoming fear, perseverance, personal growth, productivity, professional development, progress over perfection, recovery, risk taking, self improvement, success mindset, taking action, Terry Wilson, terrywilson3.com, TW3 podcast

Is 2026 your comeback year?

Across music, business, and culture, the biggest names are proving one powerful truth: reinvention is no longer optional — it’s the new requirement for relevance.

From major comeback stories in entertainment to massive shifts in business, technology, and leadership, we are entering what Terry Wilson calls “The Comeback Economy.”

In this episode, Terry breaks down why the next wave of success won’t go to those who work harder — but to those who adapt faster, reposition smarter, and relaunch intentionally.

If you’ve felt stuck, plateaued, or ready for a fresh chapter, this episode will show you how to:

✔ Design your next breakthrough instead of waiting for it
✔ Reposition your brand for relevance in a changing market
✔ Turn disruption into opportunity
✔ Build momentum through clarity, systems, and strategy
✔ Step confidently into your next level of leadership and income

This is not just motivation — this is a strategic blueprint for your comeback.

🎧 If you’re ready to stop surviving and start reinventing, this episode is for you.

• Why major comebacks in culture signal deeper economic and leadership shifts

• How reinvention is a leadership skill — not a crisis response

• Why relevance beats experience in today’s market

• How to reposition your business, brand, and message for 2026

• The visibility + value formula for building momentum

• Why adaptability is the new competitive advantage

• How to design your personal and professional comeback

• The truth about why successful comebacks are intentional

• Why waiting for “normal” is costing leaders momentum

• How to relaunch your brand without starting over

• The mindset shift required to thrive in a post-AI, post-disruption economy

• Practical leadership lessons from modern reinvention cycles

If you’re serious about building clarity, systems, and strategy for your next level, connect with Terry and the TW3 team:

👉 https://coachwithtw3.com

Discover how to reposition, relaunch, and scale with proven systems and leadership strategy.

Entrepreneurs • Business Owners • Coaches • Leaders • Creators • Sales Professionals • Anyone ready for reinvention, growth, and clarity in 2026

🧠 What You’ll Learn in This Episode⏱️ Episode Highlights🚀 Ready to Design Your Comeback?🎯 Perfect For:

Why Small Daily Actions Create Bigger, Lasting Results

Podcast Episode 662 breaks down a powerful truth that separates burnout from breakthrough:

👉 Consistency beats intensity—every time.

Too many entrepreneurs, leaders, and high performers rely on short bursts of extreme effort, only to stall, quit, or burn out. In this episode, Terry Wilson explains why modest, repeatable actions consistently outperform intense but unsustainable efforts, and how building systems—not relying on motivation—creates lasting success.

Whether you’re growing a business, improving your health, building better habits, or trying to gain clarity and traction in life, this episode will help you shift from exhausting effort to sustainable momentum.

In this episode, Terry covers:

• Why the compound effect makes small daily actions incredibly powerful over time

• The difference between motivation-driven intensity and system-driven consistency

• How consistency shapes your identity, confidence, and leadership capacity

• Why real success often feels boring—and why that’s actually a good thing

• How to stop burning out and start building traction that lasts

This episode is especially valuable for:

• Entrepreneurs and small business owners

• Coaches, leaders, and consultants

• Anyone who starts strong but struggles to stay consistent

• High performers who feel stuck in cycles of hustle and burnout

The goal isn’t maximum effort—it’s maximum sustainability.
What you do consistently, even at 70%, will outperform what you do occasionally at 110%.

If you’re tired of relying on willpower and motivation—and you want clear systems, proven strategies, and ongoing support—Terry and the TW3 team help entrepreneurs simplify, streamline, and scale without burning out.

👉 Connect with Terry and explore coaching, systems, and tools:
🔗 https://coachwithtw3.com

Make sure you’re subscribed so you never miss an episode focused on:

• Business growth

• Leadership development

• Personal discipline

• Systems, strategy, and clarity

New episodes are released regularly across all major podcast platforms.

#ConsistencyBeatsIntensity, #EntrepreneurMindset, #BusinessPodcast, #LeadershipDevelopment, #SuccessHabits, #PersonalGrowth, #CoachingPodcast, #DisciplineEqualsFreedom, #TW3, #CoachWithTW3

What You’ll Learn in This EpisodeKey TakeawayBuild Systems, Not StressListen & Subscribe