The terrywilson3.com podcast

The terrywilson3.com podcast

By Terry WilsonBusinessEntrepreneurship
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The terrywilson3.com podcast episodes

  • 688 - You Don’t Need More Leads: The Follow-Up System That Finds Hidden Revenue

    You may not need more leads. You may need better follow-up.

    Many business owners spend more money on advertising, launch another campaign, or chase a brand-new audience when sales begin to slow down. Meanwhile, valuable opportunities are already sitting inside their phone, inbox, CRM, social media messages, and old estimates.

    In Episode 688 of the TW3 Podcast, Terry Wilson explains how to restart those unfinished conversations without cold calling, pressuring people, or sending generic messages that sound automated.

    You’ll discover the TW3 Follow-Up Five:

    • Sort your former customers, undecided prospects, and referral partners.
    • Select the 25 people most likely to benefit from hearing from you.
    • Serve them with something helpful and relevant.
    • Start a natural conversation with one simple question.
    • Schedule the appropriate next step when interest is expressed.

    Terry also shares how small-business owners can use AI and marketing automation to improve consistency without losing the personal connection that builds trust.

    Before the episode ends, you’ll receive a practical 48-Hour Revenue Recovery Challenge: contact 25 warm prospects, create five genuine conversations, and work toward scheduling two appointments.

    Your next sale may not be hiding inside a new advertising campaign. It may be sitting inside a conversation you never finished.

    Read the complete article, access the episode resources, and listen to Episode 688:
    https://terrywilson3.com/podcast/688-you-dont-need-more-leads-the-follow-up-system-that-finds-hidden-revenue/

    Topics: lead follow-up, lead reactivation, sales systems, marketing automation, AI marketing, small-business growth, customer retention, entrepreneurship, and hidden revenue.

    24 min
  • 687 – Stop Marketing to Strangers: The Two-Filter AI Strategy That Makes Every Message Matter

    Stop Marketing to Strangers: The Two-Filter AI Strategy That Makes Every Message Matter

    Interest without fit wastes attention. Fit without interest wastes money.

    For years, organizations faced a frustrating marketing choice: target people who match the right demographics but may have no interest in the offer, or promote to people who show interest but may live outside the service area, lack the practical fit, or simply be unable to use what is being offered.

    In Episode 687 of the TerryWilson3.com Podcast, Terry Wilson explains how interest-based demographic marketing can bring those two filters together. With permission-based first-party data and responsible AI, churches, schools, small businesses, sales professionals, and nonprofit organizations can deliver more relevant texts, emails, calls, advertisements, and invitations.

    Interest-based demographic marketing combines two kinds of information:

    1. Expressed interest: What has the person asked about, selected, downloaded, attended, viewed, or requested?
    2. Practical fit: Is the person in the appropriate location, role, life or business stage, service area, time frame, schedule, or voluntarily stated budget range?

    The goal is not to collect as much personal information as possible. The goal is to use the minimum amount of lawful, accurate, and permission-based data required to make communication more helpful.

    Interest tells you what matters to the person. Practical and demographic fit tell you whether your opportunity belongs in that person’s world.

    This approach allows organizations to build an audience they understand instead of depending entirely on targeting decisions made by Meta, Google, or outside data brokers. Those platforms may still help distribute a message, but the organization owns the relationship, understands why the person is being contacted, and can communicate across channels according to that person’s permission.

    What Is Interest-Based Demographic Marketing?


    See complete show notes at: https://terrywilson3.com/podcast/687-interest-based-demographic-marketing-ai/

    29 min
  • 686 – You Cannot Market Your Way Out of a Broken Business Model

    What if your biggest business problem isn’t your marketing, management, technology, or staff?

    What if the real problem is the business model underneath them?

    In Episode 686 of the TerryWilson3.com Podcast, Terry Wilson explains why you cannot market your way out of a contradiction.

    You’ll discover:

    • How better marketing can expose a weak business model faster
    • Why your promise, proof, target, delivery, and pricing must agree
    • How selling authenticity while appearing inauthentic undermines trust
    • Why generic marketing pitches often reveal poor targeting
    • The difference between tactic, management, capability, and business-model problems
    • Five practical tests for evaluating your own business
    • How to redesign a contradiction before attempting to scale it

    Marketing is an amplifier. If your offer creates real value, marketing can accelerate growth. If your business is built around bad economics, conflicting incentives, weak targeting, or an unbelievable promise, marketing may only amplify the problem.

    Before spending money on another campaign, ask yourself:

    Am I amplifying value—or amplifying a contradiction?

    Read the complete episode notes and business-model evaluation framework:

    https://terrywilson3.com/podcast/business-model-vs-marketing/

    Listen, subscribe, and share this episode with an entrepreneur or business owner who may be trying to solve a model problem with another marketing tactic.

    37 min
  • 685 – Overlooked for a Promotion? 10 Steps to Advance Your Career.

    Have you been working hard, taking on more responsibility, and still getting overlooked for a promotion?

    In Episode 685 of the TW3 Podcast, Terry Wilson breaks down what to do when your employer keeps passing you over for advancement.

    Being overlooked can be frustrating, but simply working harder and hoping someone notices is not a real career strategy. You need clarity, measurable goals, stronger visibility, and the courage to evaluate whether your current company is truly willing to invest in your future.

    In this episode, you will learn how to:

    • Ask your manager for specific promotion criteria
    • Document your accomplishments and measurable results
    • Demonstrate leadership before receiving the title
    • Make your work more visible without bragging
    • Identify professional blind spots that may be holding you back
    • Avoid doing a higher-level job indefinitely without recognition
    • Recognize when the promotion path is not genuinely available
    • Explore better opportunities without making an emotional decision

    Sometimes being overlooked is an invitation to improve. Other times, it is a signal that you may need to move.

    Listen to the full episode and read the complete article here:
    https://terrywilson3.com/podcast/overlooked-for-a-promotion/

    If you know someone who feels stuck, undervalued, or ignored in their career, share this episode with them.

    TW3 Podcast | Episode 685
    What to Do When You’re Being Overlooked for a Promotion

    28 min
  • 684 - Why It Has to Cost You?
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    TW3 Podcast Episode 684: Why It Has to Cost You

    In this episode, Terry Wilson shares one of the most important lessons learned after nearly 20 years of coaching entrepreneurs and business owners:

    People who pay, pay attention.

    If you are a coach, consultant, service provider, entrepreneur, or someone trying to achieve something meaningful, this episode will challenge the way you think about sacrifice, investment, accountability, and success.

    Terry shares the story from Episode 521 about a woman living on the streets, and how a powerful lesson about investment and ownership changed the outcome of her life and business journey.

    This episode explores why meaningful success always costs something — financially, spiritually, emotionally, or personally — and why that cost may actually be the very thing that prepares you to steward the success you are praying for.

    Read the full post and resources here:
    https://terrywilson3.com/podcast/why-it-has-to-cost-you/

    Apply for coaching and learn more about TW3 here:
    https://my123biz.com/

    ```
    23 min
  • 683 – From Recession to AI: 18 Years of Building a Business That Lasts | TW3 Podcast

    TW3 Podcast Episode 683: From Recession to AI: 18 Years of Building a Business That Lasts

    In this special 18th birthday episode of the TW3 Podcast, Terry Wilson looks back at how TW3 was born out of necessity during the Great Recession of 2008 and how it has continued to evolve through economic shifts, changes in the insurance market, COVID, and now the rise of AI.

    The big lesson? Principles outlast platforms.

    Technology has changed dramatically over the past 18 years, but successful businesses still need the same core fundamentals:

    • People to talk to
    • A repeatable process to qualify them
    • A product or service that solves a real problem

    In the second half of this episode, Terry interviews Laurie Brown, also known as Miss Spelling Bee, winner of the TW3 Product Challenge and creator of Lead Forge. Laurie shares how she built her product, what problem it solves for small businesses, and what she learned through the product creation process.

    In this episode:

    • How TW3 began during the 2008 recession
    • Why business principles matter more than software trends
    • How TW3 adapted through ACA, COVID, and AI
    • Why every entrepreneur should learn how business works, not just which tools to use
    • Laurie Brown’s story behind creating Lead Forge
    • What small business owners can learn from the TW3 Product Challenge

    Read the full show notes and article here:
    From Recession to AI: 18 Years of Building a Business That Lasts

    Learn more about TW3:
    https://terrywilson3.com

    53 min
  • 682 – The Question That Changes Everything: It’s Not “How Are You Doing?” It’s “Why?”
    682 – The Question That Changes Everything: It’s Not “How Are You Doing?” It’s “Why?”What if the breakthrough you’ve been looking for isn’t another strategy, another software tool, another sales script, or another motivational push?What if the breakthrough is clarity?In episode 682 of the TW3 Podcast, Terry Wilson explores the powerful difference between knowing how you’re doing and understanding why you’re doing as well — or as poorly — as you are.This episode was inspired by a recent conversation with Terry’s coaching colleague and personal friend, Bill Perry. Bill introduced Terry to a new coaching tool he had been using with clients to help them gain deeper personal and professional insight. As Terry walked through the instrument himself, the past three to four years of his life and business came into razor-sharp focus.Wins made sense.Losses made sense.Seasons of momentum made sense.Seasons of frustration made sense.And the lesson became clear:The greater clarity you have in your life, the better equipped you are to answer not just, “How am I doing?” but “Why am I doing this well thus far?”Most People Measure Results, But Never Study the ReasonsWe ask scoreboard questions all the time:
    • How is business?
    • How are sales?
    • How is the team performing?
    • How is your marriage?
    • How is your life going?
    Those are important questions, but they are not complete questions.They tell you where you are. They do not always tell you why you are there.That matters because many people spend years trying to fix symptoms while never identifying the root cause. They change their marketing, their schedule, their website, their tools, their offers, and sometimes even their entire business model — but they never stop long enough to understand their own wiring.That is where coaching, assessment, and honest self-awareness become so valuable.If you want to grow personally, professionally, spiritually, or financially, you need more than activity. You need clarity.Clarity Helps You Understand Both the Wins and the LossesOne of the most freeing things about better self-understanding is that it does not just explain where you struggle. It also explains where you are strong.When you understand your areas of expertise, natural gifting, communication style, leadership instincts, and high-functioning skills, you begin to see why certain opportunities have worked so well for you.At the same time, when you understand your blind spots, areas of challenge, and patterns under pressure, you begin to see why certain situations have repeatedly created friction.That kind of insight can be life-changing.Related TW3 ResourcesIf this episode connects with you, here are a few additional TW3 resources that go deeper into communication, self-awareness, leadership, business growth, and the environments that shape us:
    • Episode 636 – Who Are You? Featuring Mitch Weisburgh
    • Episode 670 – Taming the Old Yeller Approach
    • How to Thrive in a Toxic Workplace
    • Show Me Your Circle and I’ll Show You Your Future
    • How to Recover from Mistakes: Why Recovery — Not Perfection — Defines Your Success
    24 min
  • 681 - Why Every Business Should Create Its Own Product, Good, or Service
    Why Every Business Should Create Its Own Product, Good, or ServiceEpisode 681 of The TerryWilson3.com PodcastEvery business needs customers. Every business needs attention. Every business needs a reason for people to choose them instead of everyone else in the marketplace.But here is the problem: when your business looks, sounds, and offers the same thing as everyone else, you eventually get forced into one of the worst positions in business.You start competing on price instead of value.That is why in Episode 681 of the podcast, I talk about why every company, business owner, entrepreneur, agency, church, consultant, realtor, insurance agent, and service provider should seriously consider creating their own unique product, good, or service.Not because you need another complicated thing to manage.But because a unique offer gives you leverage.It helps you stand out. It creates value. It positions you differently. It gives your audience a reason to raise their hand and pay attention.The Marketplace Rewards Unique ValuePeople are not just looking for another business. They are looking for a solution.A product does not have to be something you manufacture in a warehouse. A product can be:
    • A software tool
    • A checklist
    • A training program
    • A consulting package
    • A service bundle
    • A calculator
    • A lead magnet
    • A membership
    • A branded system
    • A repeatable process
    At its core, a product is simply a repeatable solution to a real problem.Real Examples From TW3In this episode, I share several recent examples of products and tools we have built through TW3 to serve specific markets.1. Market My Coverage for Insurance AgentsInsurance agents need visibility. They need content. They need a way to stay in front of their audience without spending all day trying to figure out what to post.That is why we created Market My Coverage.This tool helps insurance agents create ready-to-use marketing content so they can show up more consistently and communicate with their market in a more professional way.The lesson is simple: you do not always have to create a brand-new industry. Sometimes the best product is a tool that helps an existing industry solve a common problem faster.2. Market My Listing for RealtorsWe also created Market My Listing for real estate professionals.Realtors already have listings. They already have buyers and sellers to serve. But many struggle with content, marketing, follow-up, and standing out in a crowded local market.Market My Listing gives them a simple way to create listing-related content and marketing material around what they are already doing.That is what a great product can do. It can take work someone is already doing and make it easier, faster, cleaner, and more valuable.3. KidTrack Check-In for Churches, Schools, and Youth ProgramsAnother example is KidTrack Check-In.This started from a real need. Churches, schools, camps, and youth programs need a simple way to register students, check them in, track attendance, manage important information, and keep better records.Instead of waiting on some expensive system to solve the problem, we built a practical tool that can help organizations right now.You can also read more about the free plugin here: KidTrack Check-In: A Free Student Check-In & Attendance Plugin.
    25 min
  • 680 - Why People Are Leaving Big Brands for Small Businesses

    Episode 680 of the TerryWilson3.com Podcast

    Something important is happening in business and culture right now. While the headlines often make it sound like giant corporations, automation, and artificial intelligence are taking over everything, another movement is quietly gaining momentum.

    People are turning back toward small businesses.

    Not because small businesses have bigger budgets. Not because they have more employees. Not because they can outspend the major brands.

    People are turning back to small businesses because they are looking for something many large companies have lost:

    Trust, relationships, and real human connection.

    Big brands may have scale, technology, and name recognition, but many customers are tired of feeling like account numbers. They are tired of automated phone systems, cold customer service, hidden fees, corporate messaging, and companies that seem more loyal to shareholders than customers.

    That creates a massive opportunity for entrepreneurs, local businesses, sales professionals, coaches, consultants, and service providers.

    Trust is becoming one of the most valuable currencies in business.

    And small businesses are often better positioned to create it.

    For years, businesses competed mostly on price, convenience, and scale. But today, customers are looking for more than just the cheapest option.

    They want to know who they are buying from. They want to feel seen, heard, and valued. They want to support businesses that feel personal, authentic, and connected to their community.

    This is why relationship-based business is making a comeback.

    People return to the coffee shop where the owner remembers their name. They trust the insurance agent who answers the phone. They refer the local contractor who shows up when promised. They support the business that treats them like a person, not a transaction.

    Small businesses can move faster, communicate more personally, and build deeper relationships than large corporations. They do not have to wait on layers of approval, committees, or corporate policies to make a customer feel valued.

    A small business owner can solve a problem immediately. They can send a personal message. They can remember details. They can create a customer experience that feels human.

    That matters.

    In a world that feels increasingly automated, human connection stands out.

    Artificial intelligence is not just a tool for big corporations. In many ways, AI is becoming one of the greatest equalizers small businesses have ever had.

    Today, a small business owner can use AI to help with marketing, content creation, customer follow-up, scheduling, lead nurturing, email campaigns, social media, and more.

    Work that once required an entire marketing department can now be done by a small team — or even one motivated entrepreneur with the right tools.

    That means small businesses can now combine the power of technology with the power of personal relationships.

    That combination is powerful.


    36 min
  • 679 – All of Creation Is Groaning for the Grownups!
    Episode 679 – “All of Creation Is Groaning for the Grownups!”

    What if believing in yourself isn’t arrogance… but responsibility?

    In this powerful episode of The TerryWilson3.com Podcast, Terry Wilson challenges the idea that self-doubt, fear, and playing small are somehow virtues. Instead, he makes the case that refusing to grow into your God-given capacity may actually be preventing you from serving, leading, sacrificing, and supporting the people around you the way you were created to.

    Drawing from both a biblical worldview and modern psychological research, Terry explores:

    • Why false humility often masks fear
    • The hidden danger of “playing small”
    • How self-belief impacts leadership and influence
    • The Parable of the Talents and stewardship
    • Why confidence is not selfish when others depend on your growth
    • The connection between courage, responsibility, and purpose
    • How fear quietly buries potential
    • Why the modern world desperately needs emotionally mature leaders
    • How AI, uncertainty, and cultural instability are creating a leadership vacuum
    • Practical ways to build courage and self-efficacy

    This episode is a wake-up call for anyone who has spent too long hiding behind insecurity, fear, low self-esteem, or comfort disguised as contentment.

    The world doesn’t need more talented people shrinking back.

    It needs grownups.

    “The world suffers when good people doubt themselves.”

    Key Scriptures Referenced
    • Romans 8:19 – “For the creation waits with eager longing for the revealing of the sons of God…”
    • Matthew 25 – The Parable of the Talents
    • 2 Timothy 1:7 – “God has not given us a spirit of fear…”
    • Luke 12:48 – “To whom much is given, much is required.”
    Topics Discussed
    • Self-worth and calling
    • Leadership psychology
    • Fear and avoidance
    • Confidence and stewardship
    • Faith and personal growth
    • Business leadership
    • Mental resilience
    • Emotional maturity
    • Modern culture and uncertainty
    • Purpose-driven living
    Listen & Connect

    Visit https://terrywilson3.com for more podcast episodes, business coaching, AI training, and resources to help you grow personally, professionally, and spiritually.

    If this episode encouraged you, share it with a friend, leave a review, and subscribe wherever you listen to podcasts.

    22 min

About The terrywilson3.com podcast

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The TerryWilson3.com Podcast helps entrepreneurs, small business owners, and driven professionals unlock their potential. For 17+ years, Terry Wilson has trained and coached thousands with proven strategies in entrepreneurship, marketing, and leadership.