The big business of name, image and likeness at LSU. To say Louisiana State University embraces the changes to the rules governing NIL (name, image, likeness) in collegiate athletics would be a huge understatement. When a major shift took place in the summer of 2021 allowing college athletes to profit from their NIL, LSU expressed its support through an electronic billboard in New York City’s Times Square. Since then, NIL and the money it produces has exploded. In this episode, I sat down with the woman overseeing NIL strategies at LSU. It’s a candid conversation about the potential for student athletes to make multimillion dollar endorsements and what that may mean for the future of college athletics.