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The The Reinventing Finance Podcast - Episode 21 with George Kesselman
George Kesselman is the Chief Commercial Officer of Zhong An Tech (ZA Tech). Based in Asia, George is leading B2B Sales, Marketing, and Partnerships, with full P&L responsibility for Malaysia, Thailand, and Vietnam. For those who don’t know ZA and the Asian market much, he explains what ZA does and how it is different to the other known digital players and insurers in Asia. Further topics he talks about:
📍 How Zhong An combines technology with market knowledge in insurance
📍 How to create stickiness within Ecosystems
📍 Differences in the insurance market and customer profiles between Europe and Asia
📍 Markets Zhong An is active in and markets that are interesting to them
📍 Which Insurtech plays have succeeded and where Zhong An would invest
📍 What other wider benefits do insurtechs have on the insurance ecosystem
Sidenote: As this recording is dating back to January 2022 Zhong An has set up their business in Europe recently as discussed in this podcast episode it appears to have significant potential for the company
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By Nikolaus Sühr and Tom van der LubbeGeorge Kesselman is the Chief Commercial Officer of Zhong An Tech (ZA Tech). Based in Asia, George is leading B2B Sales, Marketing, and Partnerships, with full P&L responsibility for Malaysia, Thailand, and Vietnam. For those who don’t know ZA and the Asian market much, he explains what ZA does and how it is different to the other known digital players and insurers in Asia. Further topics he talks about:
📍 How Zhong An combines technology with market knowledge in insurance
📍 How to create stickiness within Ecosystems
📍 Differences in the insurance market and customer profiles between Europe and Asia
📍 Markets Zhong An is active in and markets that are interesting to them
📍 Which Insurtech plays have succeeded and where Zhong An would invest
📍 What other wider benefits do insurtechs have on the insurance ecosystem
Sidenote: As this recording is dating back to January 2022 Zhong An has set up their business in Europe recently as discussed in this podcast episode it appears to have significant potential for the company