The Theory of Marketing Relativity

120 Characters or 220? Formal or informal? First or third person? Which do you choose to write a great LinkedIn profile?

Join Jess and Brooke, from Delaware Shoutout, as they chat about what it takes to really take your LinkedIn profile to the next level. And once your profile is polished? They talk about how to use LinkedIn as a way to connect with colleagues, potential clients, and maybe a new career path!

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between

You meet someone at a networking event or someone asks you what your branded merch is about in the grocery store, but what do you say? We'll teach you!

Join Jess in this episode as she sits down with Epic's Communication Director, Amy to talk about why you should have a 10-second, 30-second, and 60 -second pitch. Better yet, she'll even teach you how to write one for yourself.

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between

And no, we don't mean the baseball or softball kind. This week we're talking about pitching yourself and your business to potential customers! Who is your potential client? Where do you find potential clients? How do you reach out to them? 

Join Jess as she sits down with Whitney Hoffman to talk about the ways you can grow your business.  Grab a pitcher of your favorite drink and pour yourself a glass and take a listen to the opener of Season 2 of The Theory of Marketing.  

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between

We're a year old! We've been covering the marketing topics relevant to your needs and we're taking a breather to see where we've come from to decide where we're going.  This week Jess sits down with Epic's President Don Dibert for a no-nonsense reflection on the past year in our industry and as a company.

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between

On this week's podcast, join Jess and Social Media Strategist, Brooke Miles as they talk about hashtag strategies and what they mean for social media. Facebook, Twitter, LinkedIn, Instagram - How do you know what hashtags to use to direct the content towards a specific audience? Do all social media platforms get hashtags? Tune in to find out!

How can your post reach a bigger audience? There might be more to hashtags than you think. Hashtags have the ability to make content discoverable on any social media platform all over the world. However, it’s up to you to decide whom it reaches.

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between

Join Jess and owner of Gloss Salon, Bethany Malloy, as she shares with us how the salon creates its user-generated content. She also provides insight on some of her favorite content and what they do to keep people engaged with the services and products they offer, while also maintaining external relationships.
 
The beauty, fashion, wedding, and salon industries are constantly making a name for themselves on social media. The ability to be able to keep people interested in what they're doing is top tier in their careers. Working side by side with photography is one of the many perks of Gloss Salon's user-generated content. 
 
When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between. 

Break outside the box for Q3. On this week's episode, Jess is talking again with Epic's Futurist-in-Residence Peter Shankman to discuss goals and predictions for the third quarter. Summer is here, the future is looking bright, and people are not staying home and finally going out. Will someone own Central Park on Snapchat?

If you want to reach your goals it's time to read the room, er, outdoors. Take your ad dollars away from television (because, let's face it, we are not staying in anymore) and add them to mobile apps such as Waze. Use geofencing to draw customers in. Listen in to learn how you can make the customer experience easier and more convenient for Q3!

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between.

Are you trying to get noticed on social media? Tune in as Jess interviews  Co-Founder and Chief Data Scientist at TrustInsights.ai, Chris Penn about what it takes for your content to grow...and grow...and grow.

From Youtube to TikTok, Netflix and back, what makes content explode? Do you know where your audience is? Are you bringing them high value content? Tune in to this week's podcast as Chris dishes out some scroll stopping knowledge.

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between.

Congrats Grads! Whether it's from high school or college you have the whole world at your fingertips. Tune in to Jess and Jenni Jones of Belfint, Lyons, & Shuman, CPAs to chat about this hot topic - getting experience and finding a career.

As a recruiter, Jenni will give you the ins and outs of how you could make your internship become a 40-year career. While she hires CPAs, she has some great advice for all interviewees to ace the interview and land the position.

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between.

Spruce up your marketing this spring! Join Jess as she chats with Chrissie Czerwonka of Think Marketing on this weeks podcast. It's springtime - and what a great time to spring clean your marketing!

Jess and Chrissie will help you find the golden nuggets of spring cleaning information at the end of the marketing planning calendar. You'd be surprised some of the places you should clean out this spring!

When marketing is backed by genius, you get EPIC results. Join the experts of Epic Marketing Consultants Corporation in their “Theory of Marketing Relativity Podcast” as they give their insights, musings, tips, and tricks for social media, search engine optimization, public relations digital marketing, web design, writing engaging copy, designing fresh creative content, and everything in between.