The Therapist HQ

Alicia Murray sits down with Marissa Ronquillo, LMFT, founder of Insightful Roots Therapy, to talk about what it really takes to grow a values-driven group practice without losing your boundaries, your margins, or your sanity. Marissa shares how she built a small boutique practice rooted in trauma work, EMDR, and supporting high-achieving adults across California. They also get practical about hiring, compensation, profit margins, supervision, vacations, and why group practice success does not have to mean scaling to 30 clinicians.

Connect with Marisa:

• ⁠Connect with Marisa on Instagram⁠
• ⁠Connect with Marisa’s practice on Instagram⁠
• ⁠Check out Marisa’s practice⁠

Stay Connected with Alicia:

• ⁠Instagram⁠

• ⁠Website⁠

Resources & Links:

• ⁠Use Paubox for all of your email needs⁠ - use code THERAPISTHQ for $250 off your first year
• ⁠Private Practice Launch Kit⁠ - Get started with your practice branding and setup
• ⁠HQ Marketing Community⁠ - Ongoing support and marketing tools for private practices

In this episode, Natalia Maganda and Alicia Murray explore how private practice therapists can leverage SEO, AI, and local digital strategies to attract clients sustainably. They discuss niching, effective content creation, backlinks, and technical SEO essentials, providing practical tips to enhance online visibility and authority.

Resources from the show:

• ⁠Natalia Maganda's Website⁠
• Natalia’s ⁠Free Website Planner⁠
• ⁠Haro (Help a Reporter Out)⁠
• ⁠Google Search Console⁠
• ⁠Google Business Profile⁠
• ⁠Podcast Matching Website⁠

Stay Connected with Alicia:

• ⁠Instagram⁠
• ⁠Facebook⁠
• Website⁠

Start or grow your practice:

• ⁠Private Practice Launch Kit⁠ - Get started with your practice branding and setup
• ⁠HQ Marketing Community⁠ - Ongoing support and marketing tools for private practices