Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust. 
• persuasion versus manipulation and why choice matters 
• using behavioral science to reduce overwhelm in sales conversations 
• Daniel Kahneman’s System One and System Two decision model 
• why many prospects do not say no but avoid deciding 
• three-question ethics filter for marketing and offers 
• why beautiful websites are not automatically persuasive 
• seven principles of ethical persuasion: reciprocity, liking, unity, social proof, authority, consistency, scarcity 
• practical reciprocity examples and the difference between a gift and a reward 
• strengthening authority without sounding boastful, including credentials cues 
• using similarity to amplify social proof with testimonials 
• using natural scarcity ethically and avoiding fake urgency 

Patrick's Resources: https://ethicalpersuasion.com.au/free-influence-persuasion/

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork.

• Setting a clear purpose for sharing numbers with the team
• Using percentages to explain profit, payroll, and operating expenses
• Avoiding revenue anchoring that can trigger pay resentment
• Framing profit in terms of stability, reinvestment, and benefits
• Sharing savings as months of coverage for reassurance
• Tracking leads, referral sources, and conversion rates to improve growth
• Using average session fee, caseload, and length of care for coaching

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear boundaries, and a definition of enough that protects health and family.


To join the book launch team, email: [email protected] with subject line “launch”

Connect with Lance at https://denaliconsultingteam.com/

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every call with a solid next step.

Get the book free at www.bridgeselling.com/book or order Fix Your Broken Sales Calls on Amazon

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress into calm and intention.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to escape the “uncomfortable comfort zone” and build real momentum.

• defining the uncomfortable comfort zone
• why autonomy and ego fuel avoidance
• the myth of hustle and grind
• skills gaps that keep owners stuck
• awareness as the first lever for change
• building systems so the practice runs without you
• documenting operations and reducing single points of failure
• giving yourself credit and dropping shame
• resources, books and next steps

Get Rick's Book: https://uczbook.com/

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork.

• profit-sharing that flexes with real results
• session incentives tied to clear thresholds
• training, flexibility, and perks that staff value
• referral partners for PTs and mental health
• how to build two-way referral relationships
• the one habit: bank profit first every deposit

Be sure to subscribe, leave a review, and share it with a practice owner that you may know
If your practice needs help getting organized with finances or just growing your practice, head to therapybusinesspod.com to learn how we can help you

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.

• losing a key team member and redistributing work
• profit squeeze from upfront payments and payroll timing
• creating a drip account to match cash to delivery
• migrating CRM to ActiveCampaign and automations
• rebuilding the sales process to double close rates
• cutting operating expenses by 20% to stabilize margin
• paying off credit cards and rebuilding cash reserves
• clarifying vision for the next growth phase

If you ever need help getting your finances in order, like I needed, reach out to our coaches. We got a link in our description. Jump on a call with them. They’re gonna help you implement a system so that you can be profitable, that your money is managed the right way, and you have cash for everything you need.
Be sure to subscribe, leave a review, and share it with a practice owner that you may know. If your practice needs help getting organized with the finances or just growing your practice, head to therapybusinesspod.com to learn how we can help.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout.

• defining foundational and growth seasons
• when taking new clients harms cash flow
• using Profit First and clean bookkeeping
• building a three-month operating reserve
• choosing one top priority at a time
• systems that speed billing and follow-up
• CRM and onboarding upgrades for scale
• pricing, reimbursement realities and overhead
• sales conversion and lead nurturing
• hiring plans and the profit tradeoff

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl