Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success.

Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.

• 60% of small businesses carry outstanding debt, with 40% having over $100,000
• Credit card debt among small businesses has doubled in recent years
• Reactive approaches like increasing revenue alone or cutting owner pay lead to burnout
• Business cycles between "foundation years" and "growth years" - know which phase you're in
• The debt snowball method focuses on smallest balances first to build momentum and free cash flow
• Creating a separate "debt destroyer" account helps maintain focus on debt elimination
• Weekly payment rhythms for credit cards prevent debt accumulation
• Building a 3-month emergency fund prevents future debt cycles

Ready to make your therapy practice permanently profitable? Visit therapybusinesspod.com to learn how our coaches can help you implement these systems and break free from the debt cycle.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.

• Marketing coach or consultant to help get more clients and improve messaging
• HR consultant to ensure compliance and protect your practice once you have employees
• CPA for tax compliance, business structure advice, and money-saving strategies
• Bookkeeper to maintain clean financial records and take administrative tasks off your plate
• Business coach to help navigate growth and scale your practice strategically

The investment in these professionals pays dividends by helping you avoid costly mistakes, save time, and focus on what you do best. Different stages of business may require different levels of support, but all five advisors become essential as your practice grows.

If you need support with profit coaching, visit therapybusinesspod.com to learn how we can help speak into your business and improve it.

Ross Herosian Marketing Program: https://www.getmarketingclarity.com/

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.

• Understanding exactly where your money is going through a detailed financial snapshot
• Setting clear financial goals and making incremental changes over 12-18 months
• Implementing a cash management system like Profit First to simplify accounting
• Paying yourself regular, consistent paychecks instead of taking money sporadically
• Creating quarterly profit bonuses as a reward for business ownership
• Building cash reserves to eliminate feast-or-famine cycles
• Transitioning from working in your business to working on your business
• Designing your practice to support your ideal lifestyle, not just cover basic expenses

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.

Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to develop a custom financial plan for your practice.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.

• More than 95% success rate in matching VAs with business owners
• Calendar management and email are the first tasks most practice owners should delegate
• Just 5 hours of VA support per week can make a significant difference in stress levels
• US-based VAs typically bring more autonomy and contextual understanding than overseas assistants
• Initial 30-45 days of proper onboarding is critical for long-term success
• Stop looking for a "unicorn" VA and instead hire specialists for specific tasks
• Keep a running list of tasks that drain your energy or repeatedly get pushed to next week
• Record video tutorials of your processes to build an SOP library for future hires
• Clear communication about expectations prevents most delegation failures
• Treating your time with the same respect you'd give your best client

Get in touch with Kate:

Website: https://risehireconsulting.com/
Instagram https://www.instagram.com/risehireconsulting/
AI Prompt for Solo Business Owners: https://risehireconsulting.com/the-rise-audit/

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.

• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges
• Why marketing to everyone means you effectively reach no one
• The importance of customer clarity in creating targeted messaging that resonates
• Understanding your actual brand beyond just having a logo
• Developing a strategic content plan that aligns with your available time and resources
• Creating a sustainable marketing approach that builds on previous learning
• Finding your authentic brand voice that connects with your ideal clients
• Setting realistic marketing expectations based on your business capacity
• Prioritizing marketing activities that deliver the most impact

Learn more about the Marketing Clarity Program at getmarketingclarity.com 

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.

• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits
• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers
• Rigid budgets lead to burnout—build in flexibility for life's unpredictable moments 
• Allow breathing room in your budget categories to accommodate unexpected expenses
• Connect your budget to meaningful goals that motivate you when things get tough
• Everyone can become good with money—these skills can be learned with practice
• Working with financial coaches provides accountability and guidance for faster results

To schedule a free consultation with our coaching team, click the link in the description. We'll help identify immediate actions you can take to improve your practice finances and share how our coaching program can benefit you.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.

• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appearing pushy
• Reframing your mindset is essential—people seeking your help are "drowning" and need your expertise
• Purpose: Prepare mentally before calls, putting prospects' needs first and getting comfortable with your rates
• Rapport: Build trust and find common ground to ease tension before diving into business
• Evaluate: Learn about their history and journey to better understand their situation
• Problem: Identify their specific pain points and how these issues affect them emotionally
• Project: Help them visualize what life would look like after solving their problems
• Solution: Confidently offer your services with clear next steps and direct invitations to schedule
• Getting a clear yes or no is better than leaving prospects in limbo—establish specific follow-up timeframes
• This consultation framework increased conversion rates from 20-30% to 43%

Grab the slides here. 

Be sure to subscribe, leave a review, and share this podcast with other practice owners. If your practice needs help getting organized with finances or growth, visit therapybusinesspod.com to learn more.

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 

To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.

• Summer brings disrupted routines for clients and therapists alike
• Clients view summer as a natural time to pause therapy, similar to school breaks
• Proactively communicate with clients about the importance of maintaining therapy consistency
• Compare therapy breaks to the "summer slide" in education where progress is lost
• Get clients' travel schedules in advance to minimize surprise cancellations
• Open your calendar further in advance to secure client commitments
• Consistently enforce cancellation policies during summer months
• Discuss summer plans with clinicians to forecast revenue accurately
• Use extra time during slower months to improve marketing and create content
• Create a "Summer Slump Fund" by saving 5-10% during profitable months
• Analyze your revenue patterns to determine exactly how much to save

Schedule a free call with our team at therapybusinesspod.com to create a money system that eliminates summer financial stress and provides consistent income year-round.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl