The Thinking Behind It

What does it really take to build an eight-figure business ... and why could your personal brand be the competitive advantage you're overlooking?

Welcome to the very first episode of The Thinking Behind It, the podcast hosted by Lisa Macqueen, CEO of Clean Corp, an eight-figure Australian commercial cleaning company, entrepreneur and recognised marketing authority in the global cleaning industry.

To launch the show, we're turning the tables. Lisa takes the guest seat as Lani sits down with her to unpack the thinking, decisions and unconventional marketing strategies behind Clean Corp's growth.

When Lisa joined the family business, it was generating approximately $700,000 a year. Within two years, that figure had grown to more than $2 million. Today, Clean Corp is an eight-figure business, and Lisa believes one of the biggest opportunities for business owners isn't simply being better than the competition. It's being different.

In this episode, Lisa shares why building a personal brand is no longer optional, how LinkedIn and social media can generate real business opportunities, and why online visibility, authenticity and AI are changing the way customers discover and choose businesses.

In this episode, you'll discover:

• How Lisa helped transform Clean Corp from a $700K business into an eight-figure company.
• Why your personal brand could be your greatest competitive advantage.
• How to use LinkedIn to attract your ideal customers and build authority.
• What to post when you think your industry is too boring for social media.
• The content mistakes that could be holding back your online visibility.
• How to use AI without losing your authentic voice.
• Why the future of business growth depends on being discoverable online.

Whether you're a cleaning business owner, entrepreneur or business leader looking to grow, this conversation will challenge how you think about marketing, visibility and standing out in a crowded market.

Because sometimes, being different is better than being better.

CONNECT WITH LISA MACQUEEN

Follow Lisa on LinkedIn for more insights on business growth, marketing, personal branding and building a business that stands out.

LinkedIn: https://www.linkedin.com/in/lisamacqueen/

READY TO TAKE YOUR BUSINESS FURTHER?

Interested in working one-on-one with Lisa? Find out more about the 90 Day Sprint and how you can take the next step in growing your business.

90 Day Sprint: *****************[Insert link]*****************

ABOUT THE THINKING BEHIND IT

Hosted by eight-figure entrepreneur and Clean Corp CEO Lisa Macqueen, The Thinking Behind It goes beyond the success stories to explore the decisions, strategies, challenges and unconventional thinking behind building successful businesses.

From entrepreneurship and leadership to marketing, personal branding, AI and business growth, Lisa shares the thinking that drives results through candid conversations, practical insights and lessons from her own entrepreneurial journey.

Follow The Thinking Behind It on your favourite podcast platform so you never miss an episode.