Why is The Mental Load Getting Worse: A Debrief with Emily King of Faye

Jennifer Mickel sits down with Emily King, CEO & Co-Founder of Faye, for a candid debrief after the Mental Load Collaborative event at Johns Hopkins Carey School of Business in Washington, D.C. They explore why the mental load has intensified in recent years — driven by digital overwhelm, AI adoption, and post-COVID stress — and what it would take to actually measure it. Plus: the gender dynamics behind who carries the cognitive and emotional load at home, and why recognizing invisible labor as real work matters for women’s participation in the workforce.

Guest

Emily King, CEO & Co-Founder, Faye — findfaye.com

Resources Mentioned

Drained by Leah Ruppanner — bookshop.org

Fair Share by David G. Smith & W. Brad Johnson (June 2026) — amazon.com

What’s On Her Mind by Allison Daminger — bookshop.org

“Why Women Still Can’t Have It All” by Anne-Marie Slaughter, The Atlantic — theatlantic.com

Molly Dickens, The Maternal Stress Project — maternalstressproject.substack.com

About the Show

The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it’s so hard to see, so hard to share, and what it would actually take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal.

Work with Jennifer

The Third Shift helps families get out from under the mental load. Learn more at www.thethirdshift.co.

Jennifer Mickel and Dana Weinstein dig into Corinne Low’s Having It All — a data-driven examination of women’s lives and the structural forces shaping their choices. They discuss the “utility function” framework for balancing work, family, and personal fulfillment, the persistent gender gap in household labor despite equal workforce participation, and the brutal “squeeze” period when career and childcare demands peak simultaneously.

Plus: what workplace structures could actually look like if they were designed to support women — and why the myth of the ideal household is still doing so much damage.

Guest

Dana Weinstein, Head of Product & Operations, Tesser — LinkedIn

Resources Mentioned

Having It All by Corinne Low — bookshop.org

Anne-Marie Slaughter, “Why Women Still Can’t Have It All,” The Atlantic — theatlantic.com

HBS study: Rethink What You Know About High-Achieving Women — Reprinted here

About the Show

The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it’s so hard to see, so hard to share, and what it would actually take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal.

Work with Jennifer

The Third Shift helps families get out from under the mental load. Learn more at thethirdshift.co.

Jennifer Mickel is joined by Becky Murray and Sunshine Yin to discuss Allison Daminger's What's On Her Mind — a deep dive into the cognitive labor that keeps households running.

They explore Daminger's four-phase framework for invisible work, why even egalitarian households leave women carrying the anticipation and monitoring, and what it would actually take to rebalance it.

Plus: practical systems Becky and Sunshine use to share the load — and why getting your partner to read the book might be the most important first step.

Guests

Becky Murray, Chief of Staff, TheSkimm — [LinkedIn]

Sunshine Yin, Executive Coach — [LinkedIn]

Resources mentioned

What's On Her Mind by Allison Daminger

Daminger's cognitive labor domains chart (in the book)

About the show The Third Shift: On the Mental Load is a podcast about the invisible cognitive and emotional work of running a family — why it's so hard to see and so hard to share, and what it would take to change it. Hosted by Jennifer Mickel, JD-MBA, founder of The Third Shift and former BCG Principal.

Work with Jennifer The Third Shift helps families get out from under the mental load. Learn more at thethirdshift.co.