Join Mark & Kristin for the 31st Episode as they discuss the critical role of Subject Matter Experts (SMEs). Especially at the Third Turn, as we intentionally peer into the mist of future opportunity, vitality, and value, Subject Matter Experts in areas like trends and innovation, strategic finance modeling, and talent development can bring much-needed perspective to serve and grow the mission in fresh, timely, market-relevant ways. And whether, when, and how we engage them can serve as a litmus test both for the types of leaders we are and for our outcomes and probability of success.
Jennifer Miller, who runs a marketing consultancy firm called, Strategically Connected, is our producer.