The Thought Leader's Voice Podcast

Join us for an insightful journey into the world of data storytelling with Caroline Florence, a distinguished trainer, coach, and founder of Insight Narrator. Based in the UK, Caroline has been recognized among the Twenty Women in Data and Tech in 2023 and listed in the ESOMAR Insight 250 in 2021 for her innovative contributions to market research and data-driven marketing. With her expertise in data analysis, insight generation, and data storytelling, Caroline is a sought-after speaker at global conferences.

Join us in this engaging conversation with Janet Pogue McLaurin as we navigate the future of work and empower employers to adapt and thrive in the evolving world and workplace.

Tune into, The Thought Leaders’ Voice podcast as David shares his expertise on ESG data in decision-making and the power of innovative thought leadership.

Tune into The Thought Leaders’ Voice podcast as Elias Ghanem, Global Head of Capgemini Research Institute for Financial Services shares his expertise on ensuring sustainable performance in the finance sector and on understanding the role of financial technologies.

Discover the secrets of successful communications campaigns with Puneet Pal Singh, Director of Communications at Cisco. Join our Thought Leader's Voice podcast as Puneet shares his expertise in thought leadership, crisis management, and media evolution. Download now!

We are thrilled to be in conversation with our very own Associate Director of Thought Leadership Sales, Kevin Anthony, in our podcast series, The Thought Leader’s Voice.

As a seasoned Sales, Communications, Research, PR, and Business Development professional with over 13 years of experience in the industry and a global remit in building and nurturing business relationships, Kevin’s expertise lies in helping global business leaders meet their strategic objectives through insight-led thought leadership initiatives.

Kevin’s client portfolio consists of leading business publishers and top market research and consultancy firms worldwide, with a specific focus on North America and Europe. Kevin has leveraged his industry knowledge and relationship management skills to expand the reputation of iResearch Services across a breadth of industries.

In Kevin’s spare time, he is passionate about mentorship, especially to recent graduates, offering them his expertise and experiences to help them advance in their careers.

In this podcast episode, Kevin will be talking about how sustainability in financial services has evolved in recent years, sharing his industry knowledge and perspectives with our audience.

1) Considering geopolitical challenges, the continued fight against Covid-19, and rapidly rising costs and inflation, can the financial services sector sustain the momentum on sustainability?

2) What do companies stand to gain from their ESG efforts? What does sustainability mean for staff retention and recruitment?

3) Which financial services companies stand out as exemplary in their sustainability efforts?

4) How much progress is being made by financial services companies, specifically toward Net-Zero?

5) Are economic pressures affecting financial services’ commitments to sustainability?

6) 70% of senior financial services leaders believe greenwashing is rampant in the industry. What is the solution to this problem?

7) Do collaboration and innovation hold the solution to sustainability within financial services? What learnings can the industry adopt from other sectors?

Keith Browning joins us on The Thought Leader’s Voice, the flagship podcast series by iResearch Services.

Aptly named one of “Ireland’s Brightest Marketing Minds”, and with over fifteen years of experience in innovative start-ups and at multinational firms, Keith leads brand marketing globally for the Marketing Solutions business unit at LinkedIn. His interests include brand strategy, B2B marketing strategy, and digital marketing.

Keith has created stand-out marketing campaigns across North America and Europe for high-profile brands across the travel, technology, and hospitality sectors. His most recent B2B marketing campaign for LinkedIn – “B2Brilliant” – launched a new suite of tools and tactics to help B2B marketers produce creative campaigns that borrow from the B2C playbook.

Keith is an impassioned keynote speaker with notable engagements at BloggerCONF and Social Selling Summit.

Tune in to the podcast as Keith shares new perspectives on the surge in creativity within the B2B space and how to measure the success of a brand campaign akin to “B2Brilliant”, along with insights on purpose-led branding.

Key Takeaways

· How does the customer journey for B2B marketing differ from that of B2C?

· How can marketers bring emotion and creativity commonly associated with B2C marketing into B2B campaigns?

· How do the 3Ms (Minutes, Media Channels, Money) factor into the development of effective campaigns?

· LinkedIn’s international headquarters are based in Ireland, which has become a hub for tech innovation nicknamed ‘Silicon Docks’ – how does this factor into LinkedIn’s overall business strategy and point of differentiation?

· What are the most significant factors to note when delivering purpose-led branding?

· What are crucial aspects to consider when creating creative campaigns within the B2B space that borrow from the B2C playbook? How do you go about measuring the success of these campaigns?

· What does the future look like in the B2B marketing space?

Sepideh Matinfar is a senior researcher at Ericsson IndustryLab. She has been immersed in sustainability, performing Life Cycle Assessments of ICT products and services. She holds an MSc in Environmental Science from Stockholm University and has recently broadened her area of research to industry and enterprise. In this episode, she shares insights into sustainability from IndustryLab's recent market research.

Ericsson Consumer & IndustryLab explores the future of technology for consumers, enterprises, and a sustainable society. The organization delivers world-class market research, insights, and design concepts to drive innovation and sustainable business development.

Their knowledge is gained from global consumer, enterprise, and sustainability research programs, including collaborations with leading customers, industry partners, universities, and research institutions. Their research programs cover in-depth studies and over 100,000 interviews with consumers, working people, and decision-makers each year, in 30 countries – statistically representing the views of 1.1 billion people.

Join us as Sepideh shares how enterprise leaders are preparing for a more sustainable and resilient future, along with insights on approaches (that work) to reduce emissions.

Key Takeaways:

· What are the industry's driving forces for change, and how are they connected to sustainability?

· What factors will determine the future of enterprise sustainability?

· What are the barriers to effective adoption of sustainable practices?

· How will enterprise business models change to be better prepared for and more resilient to future disruptive events?

· How resilient is today's enterprise? How can companies move towards net zero while becoming smarter, more agile, and play a more international role?

· Resilience affects sustainability, and vice-versa. What do decision-makers believe will make their company more resilient and sustainable?

· Does 'resilience preparedness' need to be redefined to ensure a more sustainable and resilient future for all?

We are thrilled to be joined by Dr. Samyr Mezzour, Co-founder and Chief Innovation Officer of HITS - House of Insurtech Switzerland. It was formerly known as Innovation Garage, which was and is part of Generali, the insurance group. House of Insurtech aims to provide customer-centric and disruptive solutions to businesses within the insurance industry. Dr. Mezzour has 18 years of experience in the insurance and consulting industry, including as a senior strategy consultant at Roland Berger.

Dr. Mezzour’s core areas of expertise include customer-centric innovation, strategy development and implementation, as well as digital strategies.

Join us as he provides insight on how the insurance and fintech sector can foster a spirit of innovation, and how open innovation can be the pathway to solutions that are not only sustainable, but also drive results.

Key Takeaways:

· How do you foster a spirit of creativity and innovation in an archetypally traditional industry like insurance?

· What most motivates innovation in established companies, and how can they continue to be innovative? How aware should you be of your competitors in that process, rather than just doing your own thing?

· What is the most efficient and effective way to approach solutions that are customer-centric?

· What type of evidence can help firms to determine if they’re on the right path to innovation?

· What benefits does Thought Leadership bring to opening up opportunities and building an ecosystem that sets the platform for innovation?

· What are the existing and future threats to innovating within fintech over the next 3 to 5 years?