The Science of Ethical Persuasion — Strategies to Hear “Yes” More Often with Patrick Van Der Burght

In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Patrick Van Der Burght, SHIELD Certified Coach, Sydney Institute licensed trainer, and founder of Ethical Persuasion. Patrick shares how ethical persuasion—rooted in behavioral science—can drastically improve how you communicate, sell, and lead. He explains why persuasion isn’t about manipulation but about building trust, creating clarity, and helping others say “yes” to what’s right for them.

Master the Psychology of Persuasion Without Manipulation

Patrick Van Der Burght’s approach begins with reframing what persuasion really is: not trickery, but a science-based method to guide decision-making ethically and effectively. Drawing on the seven universal principles of persuasion—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—Patrick shares how understanding these can significantly improve conversations, sales, and influence.

He emphasizes that persuasion must be built on relationship, clarity, and trust. If those elements are missing, objections arise and conversions stall. From using specific data to build credibility, to helping clients make public commitments that increase follow-through, Patrick lays out actionable, research-backed strategies anyone can use. He also encourages business owners and consultants to stop chasing “more follow-ups” and instead fix the relationship and clarity gaps first.

Whether you’re presenting offers, coaching clients, or leading teams, this episode shows how ethical persuasion can lead to stronger relationships, more impact, and consistent results—without pressure or pushiness.

About Patrick Van Der Burght

Patrick Van Der Burght is the founder of Ethical Persuasion, a certified SHIELD Coach, licensed Sydney Institute trainer, and author of How to Hear Yes More Often. He teaches entrepreneurs, consultants, educators, and teams how to ethically apply behavioral science to become more persuasive, trusted, and effective communicators. Connect with Patrick on LinkedIn.

About Ethical Persuasion

Ethical Persuasion offers practical, science-based training and resources to help business owners, consultants, and professionals master the art of influence with integrity. From free tools and workshops to in-depth coaching and educational programs, the company equips leaders with the skills to ethically inspire action and build trust.

Links Mentioned in This Episode

• Ethical Persuasion Website
• Patrick Van Der Burght on LinkedIn

Key Episode Highlights

• Why ethical persuasion is more effective than traditional “sales tactics”
• The 7 universal persuasion principles every business leader should know
• How trust, clarity, and relationship reduce objections and increase conversions
• How to apply commitment, social proof, and loss aversion effectively
• Ways to build goodwill with genuine value before making an offer

Conclusion

Patrick Van Der Burght proves that the most persuasive people aren’t pushy—they’re precise. By understanding the psychology of influence and applying it ethically, business leaders can build deeper trust, inspire action, and create more consistent results. Whether you’re pitching, coaching, or leading, mastering ethical persuasion will help you hear “yes” more often—while staying true to your values.

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How to Make Bold Decisions and Avoid Burnout — Leadership Lessons from Apollo Emeka

In this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Apollo Emeka, Founder of Apollo Strategy Group Inc. and former Green Beret, Army National Guard veteran, and FBI intelligence analyst. Drawing from a remarkable journey through elite military service, entrepreneurship, and personal reinvention, Apollo shares a decision-making framework designed for high-impact leadership without burnout. If you're looking to lead boldly, energize your team, and create certainty in uncertain times, this conversation is packed with practical insights.

A Proven Framework for Bold, Sustainable Leadership

Apollo Emeka’s leadership journey began with unconventional roots—from academic struggles to elite military roles and eventually founding Apollo Strategy Group Inc. His story reveals that background is less important than your ability to make bold decisions and learn from every experience. Apollo’s three-part decision-making framework—Decide with Heart, Determine Requirements with Your Head, and Bet on Game Changers—helps leaders avoid mediocrity by aligning vision with action.

Instead of waiting for perfect conditions, Apollo advocates for creating certainty through decisive leadership. He challenges listeners to ditch the “feasibility trap,” clarify what it really takes to succeed, and focus on high-leverage actions that move the needle. He also shares how movement, play, and rest prevent burnout—reminding leaders that passion and well-being are essential for long-term performance.

Whether you're leading a team, scaling a business, or navigating big decisions, Apollo's methods are designed to energize, simplify, and sustain. His approach helps high performers achieve more by focusing on what matters and building cultures of boldness and clarity.

About Apollo Emeka

Apollo Emeka is a former Green Beret, FBI intelligence analyst, and founder of Apollo Strategy Group Inc. He now helps leaders and teams make bold, high-impact decisions through strategic frameworks, coaching, and immersive workshops. Apollo’s mission is to equip people to lead with clarity, courage, and balance.

About Apollo Strategy Group Inc.

Apollo Strategy Group Inc. provides leadership consulting, decision-making intensives, and executive coaching for high performers and organizations. Their modular programs and custom engagements are designed to help clients accelerate results, foster aligned teams, and prevent burnout through smarter, bolder decision-making.

Links Mentioned in This Episode

• Apollo Strategy Group Website
• Apollo Emeka LinkedIn Profile

Key Episode Highlights

• Apollo’s journey from struggling student to elite military leader and founder
• The 3-step framework for bold, aligned decision-making
• How to create certainty in uncertain environments
• Strategies to prevent burnout and lead with energy
• Building cultures that encourage risk-taking and bold thinking

Conclusion

Apollo Emeka’s leadership insights serve as a masterclass in clarity, courage, and sustainability. By deciding with heart, planning with your head, and focusing on game-changing actions, leaders can drive greater results without sacrificing themselves in the process. If you’re looking to level up your leadership, this episode of The Thoughtful Entrepreneur delivers a practical, inspiring roadmap.

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Reclaiming Men’s Health: Proactive Wellness, Vulnerability, and the Power of Service — Lessons from Christopher Zaino

In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Christopher Zaino, former Mister America and Mister Universe, and Founder of The Stallion Project. Christopher shares his inspiring journey of overcoming ulcerative colitis and embracing a mission to help men reclaim their health, vitality, and purpose. This episode is a powerful call to action for men ready to live intentionally, with honesty, strength, and holistic wellness at the forefront.

The Stallion Protocol: Realigning Men with Health and Purpose

Christopher Zaino believes the root of many health struggles for men is denial. From ignoring symptoms to suppressing emotions, men are often conditioned to be self-reliant to a fault. Zaino advocates for radical honesty as the first step to reclaiming physical and emotional well-being. He urges men to stop brushing off fatigue, digestive issues, or burnout—and to schedule regular checkups and address both physical and emotional health head-on.

Beyond honesty, Zaino emphasizes understanding one’s biochemistry. Imbalances in testosterone, dopamine, and cortisol often explain symptoms like low energy, mood swings, and lack of drive. Through comprehensive blood work, lifestyle adjustments, and expert guidance, men can restore balance and reignite their performance and purpose. His protocol also prioritizes movement and mindset—integrating daily cardio and uplifting inputs like podcasts to elevate both body and mind.

Another powerful pillar of Zaino’s philosophy is vulnerability. By sharing his story, he discovered deep healing—and encourages men to do the same. He believes community, connection, and service are vital parts of wellness. Whether it’s checking in with friends, helping others, or scheduling self-care as a leadership practice, Zaino’s message is clear: real strength lies in self-awareness, action, and service.

About Christopher Zaino

Christopher Zaino is a renowned speaker, former professional bodybuilder, and the Founder of The Stallion Project. After overcoming a life-threatening health crisis, he became a passionate advocate for men’s wellness, purpose, and emotional growth—coaching thousands of men to lead with authenticity and strength.

About The Stallion Project

The Stallion Project is a movement led by Christopher Zaino dedicated to helping men in midlife reconnect with their health, purpose, and power. Through programs, coaching, and community, Zaino equips men with the tools to transform their bodies, minds, and relationships.

Links Mentioned in This Episode

• The Stallion Project Website
• Christopher Zaino LinkedIn Profile

Key Episode Highlights

• Why radical honesty is the foundation of men’s health
• How biochemistry affects energy, mood, and drive
• The link between daily movement and emotional resilience
• Why vulnerability is a strength—not a weakness—for men
• How service and community accelerate personal healing

Conclusion

Christopher Zaino’s story is a testament to the power of proactive self-care and emotional honesty. By integrating health, vulnerability, and service, men can reclaim their vitality and become stronger leaders in every area of life. This episode of The Thoughtful Entrepreneur is a must-listen for anyone ready to break the silence and step into purposeful living.

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How Human Design Can Transform Your Business — Insights from Stefanie Carlstedt

In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Stefanie Carlstedt, the founder of Stefanie Carlstedt Coaching, to explore how Human Design can help entrepreneurs make aligned decisions, reduce burnout, and build businesses that honor their natural energy. Stefanie shares her personal transformation and offers practical tools to help founders reconnect with their authentic selves for sustainable success.

Build a Business That Honors Your Energy

Stefanie Carlstedt’s entrepreneurial story began with hustle and burnout. Like many, she followed mainstream strategies and advice that ultimately led her away from her own instincts. Everything changed when she discovered Human Design, a system that revealed how she was naturally designed to operate in life and business. That clarity allowed her to rebuild her business from a place of alignment and ease.

Human Design combines ancient wisdom and modern science to map out your Authority (how you’re best equipped to make decisions) and Energy Type (how you work, rest, and engage with others). Stefanie emphasizes that once entrepreneurs begin trusting their internal guidance—whether it’s emotional clarity, gut response, or mental reflection—they experience less stress, better results, and more joy in their work.

She also shares how simple practices like daily walks, avoiding fear-driven content, and intentional media consumption help her stay grounded and focused. By learning to tune out external noise, Stefanie believes entrepreneurs can lead more intuitively, parent more effectively, and grow businesses that feel purposeful and sustainable.

About Stefanie Carlstedt

Stefanie Carlstedt is a certified Human Design coach who helps entrepreneurs realign with their true selves and build businesses that reflect their natural strengths. Through her coaching, Stefanie empowers clients to escape burnout and rediscover clarity through self-awareness and energetic alignment.

About Stefanie Carlstedt Coaching

Stefanie Carlstedt Coaching supports entrepreneurs with personalized Human Design charts, reports, and coaching. Stefanie’s mission is to help business owners thrive by honoring their energy and making decisions that align with who they truly are.

Links Mentioned in This Episode

• Stefanie Carlstedt’s Website
• Connect with Stefanie on LinkedIn

Key Episode Highlights

• Stefanie’s burnout-to-alignment journey through Human Design
• How to use your Human Design Authority for better business decisions
• The impact of understanding your Energy Type on productivity and well-being
• Grounding habits that improve focus, reduce stress, and increase clarity
• Human Design as a tool for more effective leadership and relationships

Conclusion

Stefanie Carlstedt offers a refreshing approach for entrepreneurs who are tired of one-size-fits-all business advice. Through Human Design, she helps leaders reconnect with their internal compass and build success from a place of alignment and authenticity. This episode is a must-listen for anyone ready to create impact without burning out.

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Beyond Emotional Intelligence: Aasha LaCount’s Transformative Approach to Healing, Growth, and Leadership

In this episode, host Josh Elledge interviews Aasha LaCount, CEO of BeyondEQ International, to discuss how emotional intelligence can be used as a gateway to deep healing and authentic leadership. Aasha shares her personal journey from anxiety and illness to empowerment through energy work, movement, and emotional awareness. She offers listeners a new lens on personal development—one that integrates mind, body, and energy for lasting transformation.

Redefining Emotional Intelligence for Modern Leaders

Aasha believes emotional intelligence (EQ) goes far beyond self-awareness and empathy—it’s about understanding the energy beneath your emotions and learning to regulate it. By combining neuroscience, energy healing, and authentic self-expression, she helps individuals break free from old narratives that drive stress and disconnection. Her approach blends science and spirituality, empowering clients to feel their emotions fully without being controlled by them.

She also introduces the importance of fun and play as tools for healing and leadership. Through activities like roller skating and dance, Aasha encourages leaders to reconnect with their inner joy, creativity, and authenticity. Fun, she says, isn’t frivolous—it’s essential for balance, innovation, and genuine connection.

Ultimately, Aasha challenges leaders to embrace sovereignty—owning their truth while allowing others the same freedom. By releasing control, healing core wounds, and prioritizing authentic expression, individuals can achieve both emotional mastery and sustainable success. Her framework transforms EQ from a corporate skillset into a lifestyle of self-awareness, vitality, and purpose.

About Aasha LaCount

Aasha LaCount is the CEO and founder of BeyondEQ International, an emotional intelligence consultancy helping leaders and organizations achieve personal and professional transformation. Through a unique blend of science, energy work, and emotional coaching, Aasha empowers clients to build healthier relationships, stronger leadership presence, and deeper self-understanding.

About BeyondEQ International

BeyondEQ International is a global coaching and consulting firm dedicated to elevating emotional intelligence through integrative methods that combine data-driven assessment with energetic healing. The company works with executives, entrepreneurs, and teams to create sustainable success rooted in authenticity, alignment, and emotional balance.

Links Mentioned in This Episode

• BeyondEQInternational.com
• Aasha LaCount LinkedIn Profile

Key Episode Highlights

• Emotional intelligence is more than mindset—it’s energy, embodiment, and authenticity.
• Healing core wounds and integrating fun can unlock creativity and resilience.
• True sovereignty means accepting what you can’t control while staying grounded in self-awareness.
• Aasha’s method combines neuroscience and energy work for fast, lasting breakthroughs.
• Emotional mastery is the foundation of personal freedom and effective leadership.

Conclusion

Aasha LaCount’s approach redefines what it means to be emotionally intelligent in today’s world. By integrating science, energy, and joy, she shows that true growth isn’t about managing emotions—it’s about transforming them into wisdom, balance, and power. Her insights challenge entrepreneurs and leaders to lead with heart, authenticity, and purpose.

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Unlocking Business Success: In-Depth Strategies from Joe Abreu’s Profit Optimization Program

In this episode, host Josh Elledge interviews Joe Abreu, founder of GLOVISOR and creator of the Profit Optimization Program. Joe shares practical strategies for business owners to increase profitability, streamline operations, and regain balance in their lives. Drawing on years of experience advising entrepreneurs, he outlines actionable methods to uncover hidden costs, optimize systems, and improve both financial and personal well-being.

The Power of Profit Optimization

Joe explains that most business owners operate in constant motion but lack clarity about where their profits truly come from—or where they’re being lost. He introduces the concept of identifying “ghost expenses,” or overlooked costs that quietly erode margins. By conducting detailed audits and setting clear financial goals, owners can reclaim thousands in profit and reinvest strategically.

Beyond cost control, Joe emphasizes operational efficiency and mindset. His 12-step Profit Optimization Program helps entrepreneurs design scalable systems, delegate effectively, and prepare their business as if it were being sold—even if it’s not. He also connects wellness to profitability, stressing that sustainable success requires a healthy, focused leader.

Joe’s approach blends data-driven analysis with human insight. By combining coaching, technology, and accountability, he empowers business owners to gain clarity, reduce stress, and build companies that thrive. As he notes, “Profitability isn’t just about numbers—it’s about freedom.”

About Joe Abreu

Joe Abreu is the founder of GLOVISOR and author of the Profit Optimization Program, where he helps business owners optimize profits, systems, and leadership. Through a unique blend of financial clarity, operational strategy, and personal development, Joe has guided entrepreneurs across multiple industries toward greater profitability and balance.

About GLOVISOR

GLOVISOR is a business optimization and coaching company dedicated to helping entrepreneurs achieve clarity, profitability, and freedom. The firm’s Profit Optimization Program combines hands-on coaching, digital resources, and accountability systems to help business owners streamline operations and increase financial performance.

Links Mentioned in This Episode

• GLOVISOR Website
• Joe Abreu LinkedIn Profile

Key Episode Highlights

• How to uncover and eliminate hidden “ghost expenses”
• Building scalable systems and processes for growth
• The importance of wellness in business performance
• Combining coaching and automation for clarity and results
• Actionable steps to optimize profit and reclaim freedom

Conclusion

Joe Abreu’s framework for profit optimization shows that business success isn’t about working harder—it’s about working smarter. By clarifying finances, tightening systems, and prioritizing well-being, owners can transform their businesses into profitable, sustainable ventures. Whether you’re scaling, restructuring, or simply seeking balance, Joe’s strategies offer a clear path forward toward more profit and peace of mind.

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How to Prepare Your Home Services Business for a Successful Sale: Expert Insights from Joe Bergin of Commonwealth M&A

In this episode, host Josh Elledge interviews Joe Bergin, Co-founder of Commonwealth M&A, about how home services business owners—such as those in HVAC, plumbing, electrical, roofing, or landscaping—can prepare their companies for a successful sale. With his blend of blue-collar roots and M&A expertise, Joe shares how to transform years of hard work into a legacy-defining exit. He provides straightforward, actionable advice to help business owners position their companies for maximum value and long-term success.

Preparing for the “Deal of a Lifetime”

Joe explains that selling a home services business isn’t something to rush—it’s a process that ideally begins three to five years before you plan to exit. Investors are drawn to these companies for their recurring revenue, resilience, and workforce stability, but only if the business can operate independently of its owner. To increase your company’s value, Joe recommends shifting from an owner-operator mindset to that of an asset manager—documenting systems, empowering leaders, and ensuring your business thrives without daily oversight.

Financial clarity is equally vital. Moving from cash-based to accrual accounting and cleaning up your financial records gives buyers confidence and accurately reflects your company’s true performance. Joe emphasizes the power of predictable, recurring revenue through maintenance contracts and service plans, which not only stabilize cash flow but also make your business more attractive to investors seeking long-term value.

Ultimately, Joe’s message is about intentional preparation. By treating your company as a scalable asset, investing in your people, and planning early, you’ll attract premium buyers and secure better terms. With experienced advisors like Commonwealth M&A guiding the process, home services business owners can navigate the complexities of selling while protecting the legacy they’ve built.

About Joe Bergin

Joe Bergin is the Co-founder of Commonwealth M&A, a boutique mergers and acquisitions firm that helps home services business owners plan and execute profitable exits. Combining blue-collar experience with corporate M&A strategy, Joe specializes in helping entrepreneurs turn their businesses into sellable assets that deliver maximum value and freedom.

About Commonwealth M&A

Commonwealth M&A is a boutique advisory firm serving small to mid-sized home services companies. By limiting the number of clients each year, they provide high-touch, customized support through every stage of the M&A process—from readiness assessment and valuation to negotiation, due diligence, and closing. Their mission: helping business owners achieve their “deal of a lifetime.”

Links Mentioned in This Episode

• Commonwealth M&A Website
• Joe Bergin LinkedIn Profile

Key Episode Highlights

• Why home services companies are in high demand among investors
• Four key steps to prepare for a successful sale
• How accrual accounting boosts credibility and valuation
• The importance of recurring revenue and team empowerment
• Why early preparation leads to stronger deals and smoother transitions

Conclusion

Selling your business is one of the most impactful financial decisions you’ll ever make. Joe Bergin’s advice underscores the importance of early preparation, strong systems, and a clear exit strategy. With the right mindset and expert guidance, home services business owners can confidently step into the next chapter of their journey—turning years of dedication into the “deal of a lifetime.”

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Navigating the Next Phase: Kelly O’Neil’s Expert Guide for Gen X Entrepreneurs Seeking Purpose and Legacy

In this episode, host Josh Elledge interviews Kelly O’Neil, founder of Phoenix Growth Partners, Inc. and host of the Epic AF Podcast. Kelly draws from her decades of experience helping Gen X entrepreneurs reinvent success, sharing powerful strategies for scaling with purpose and building legacy-driven businesses. She explores how shifting priorities, changing work dynamics, and emotional growth converge in midlife entrepreneurship—and how to align your next chapter with meaning, freedom, and impact.

Redefining Success for the Next Chapter

Kelly explains that many Gen X entrepreneurs reach a crossroads after years of building businesses, raising families, and achieving traditional success. This phase isn’t about burnout—it’s about evolution. Entrepreneurs begin asking deeper questions: Is this still fulfilling? What legacy am I creating?

Her solution is the EPIC Framework, which helps business owners identify their purpose (why they’re here), genius (their unique way of creating value), and desires (what they want now). By aligning these three elements, leaders can pivot or scale their businesses intentionally—designing models that reflect who they’ve become, not just who they were when they started.

Kelly emphasizes that the old hustle mentality no longer works. Instead, she encourages business owners to embrace flow, leverage experience over effort, and focus on building sustainable systems that support both business success and personal fulfillment. Her message: “You don’t have to grind harder to grow—you just have to evolve how you lead.”

About Kelly O’Neil

Kelly O’Neil is the founder of Phoenix Growth Partners, Inc., a strategist, speaker, and best-selling author who helps entrepreneurs scale purposefully while reclaiming their joy and impact. As the host of the Epic AF Podcast, she blends business strategy with personal transformation, guiding leaders to design the next phase of their success with clarity and confidence.

About Phoenix Growth Partners, Inc.

Phoenix Growth Partners empowers established entrepreneurs to redefine growth through strategic realignment, leadership evolution, and business transformation. The firm helps Gen X founders pivot from hustle to harmony by creating sustainable, scalable business models aligned with their evolving goals and values. Learn more at kellyoneil.com.

Links Mentioned in This Episode

• kellyoneil.com Website
• Kelly O'Neil LinkedIn Profile

Key Episode Highlights

• The EPIC Framework: purpose, genius, and desire as a foundation for growth
• Why the old hustle model doesn’t work for today’s entrepreneurs
• How to align your business model with your life’s next chapter
• The importance of emotional and identity transitions in entrepreneurship
• Practical steps for Gen X founders to scale, pivot, or plan their legacy

Conclusion

Kelly O’Neil reminds listeners that reinvention isn’t failure—it’s the natural evolution of successful entrepreneurship. By honoring your shifting values, leveraging your experience, and building structures that support freedom, you can create your most impactful chapter yet. The key to legacy isn’t working harder—it’s working truer to who you’ve become.

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Unlocking Sustainable Growth for Service-Based Businesses: Insights from Michael Walsh

In this episode, host Josh Elledge interviews Michael Walsh, President and Founder of Walsh Business Growth Institute. Michael shares insights from over 30 years of helping service-based businesses scale successfully while keeping their people, purpose, and processes aligned. The discussion explores the stages where businesses typically plateau, the impact of AI and generational shifts, and how leaders can empower their teams to drive sustainable growth.

Building People-First Growth Systems

Michael explains that most service-based companies hit growth ceilings around $2M, $5M, $10M, and $20M in revenue — not because of lack of opportunity, but because their structures can’t keep up. As businesses scale, leaders often tighten control, adding more rules and oversight. Instead, sustainable growth requires empowerment — giving talented teams autonomy, clarity, and purpose.

He emphasizes that today’s workforce, especially Millennials and Gen Z, values trust, flexibility, and inclusion. Leaders must evolve from top-down management to coaching, mentorship, and development. Post-pandemic realities and rapid AI adoption have further transformed how businesses operate, making adaptability and people-first systems non-negotiable.

Drawing from his new book, Freedom by Design, Michael outlines four behavioral pillars of successful growth: understanding individual strengths, building complementary teams, fostering supportive environments, and maintaining flexible structures. His approach helps leaders break through plateaus and rediscover the joy of business ownership by creating alignment between people, purpose, and performance.

About Michael Walsh

Michael Walsh is the President and Founder of Walsh Business Growth Institute and author of Freedom by Design: The Established Business Owner’s Guide to Grow, Make an Impact, and Find the Joy Again. With three decades of experience advising service-based organizations, Michael helps leaders navigate growth plateaus, empower their teams, and build businesses that thrive without burning out.

About Walsh Business Growth Institute

The Walsh Business Growth Institute helps established service-based companies overcome growth barriers through strengths-based strategy, leadership development, and structural optimization. Their customized programs empower business owners to scale intentionally, improve team performance, and create long-term operational freedom. Learn more at walshbusinessgrowth.com.

Links Mentioned in This Episode

• Walsh Business Growth Institute Website
• Michael Walsh LinkedIn Profile

Key Episode Highlights

• The four common growth plateaus service-based businesses face
• Why structure, not opportunity, limits growth
• How generational shifts and AI are reshaping leadership and teamwork
• The power of people-first systems and strengths-based leadership
• Practical strategies for building sustainable, empowering business structures

Conclusion

Michael Walsh reminds leaders that growth is not about working harder — it’s about working smarter, with empowered people and adaptive systems. By understanding what truly drives your team, embracing flexibility, and leading with purpose, service-based business owners can scale sustainably while rediscovering fulfillment and joy in entrepreneurship.

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How to Scale Your Business with Purpose: In-Depth Insights from Tori Boats

In this episode, host Josh Elledge interviews Tori Boats, business strategist, coach, and founder of toriboats.com. Tori shares how she built and scaled multiple companies—including an eight-figure business with 75 employees—and now helps entrepreneurs grow intentionally without sacrificing fulfillment. The conversation explores mindset, purpose, and systems, revealing how business owners can align personal values with sustainable growth.

Scaling with Purpose: Aligning Mindset, Vision, and Growth

Tori explains that most entrepreneurs don’t stop pushing after reaching success—they keep striving because they’re driven by impact, purpose, or the desire to reach their full potential. However, without clarity on why they’re growing, founders risk building businesses that drain them instead of fueling their lives. She emphasizes that scaling must start with self-awareness and a clear vision—“Are you building a business that serves your life, or one that takes it over?”

Through her Visionary Advantage System, Tori helps leaders integrate mindset, vision, identity, and operations to scale sustainably. This framework encourages entrepreneurs to question long-held assumptions, upgrade their systems, and align teams around shared values. She also highlights common mistakes that keep businesses stuck—like over-relying on old strategies or neglecting personal balance—and shares practical steps for building resilient, purpose-driven organizations.

Tori reminds founders that sustainable success requires integration: combining strategy and heart, systems and people, ambition and rest. Her approach bridges business excellence with personal alignment, offering a roadmap for leaders ready to scale beyond seven figures while maintaining joy, clarity, and freedom.

About Tori Boats

Tori Boats is a business strategist, coach, and founder of toriboats.com. With experience building multiple companies, including an eight-figure business, she now helps entrepreneurs scale with purpose through her Visionary Advantage System. Tori also hosts the Scale Right Revolution podcast, where she shares tools, insights, and stories that empower business owners to grow sustainably and intentionally.

About ToriBoats.com

ToriBoats.com provides strategy, coaching, and resources for entrepreneurs seeking purposeful growth. Through programs, playbooks, and the Scale Right Revolution podcast, Tori’s platform helps founders overcome plateaus, strengthen leadership, and build thriving businesses that align with their lives and values.

Links Mentioned in This Episode

• Toriboats.com Website
• Tori Boats LinkedIn Profile

Key Episode Highlights

• Why purpose and mindset are essential for sustainable scaling
• How the Visionary Advantage System helps align business and life goals
• Common mistakes that keep companies stuck at seven figures
• The importance of integrating systems, team culture, and leadership identity
• Practical strategies to scale intentionally without burnout

Conclusion

Tori Boats challenges entrepreneurs to grow with clarity and intention, not just momentum. Her holistic approach blends mindset, operations, and leadership to help founders build businesses that support their lives, not consume them. By defining your “why,” aligning your team, and integrating purposeful systems, you can scale sustainably while preserving balance and fulfillment.

🎧 More from The Thoughtful Entrepreneur

🎙️ Want to be featured on The Thoughtful Entrepreneur? Get your voice in front of 50K+ listeners. Schedule your guest spot here »

🤝 Consultant doing 6+ figures? Let’s introduce you to your next big client, partner, or referral source. See how here »

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