The Thread

An Alpaca Communications podcast.

Welcome to another episode of The Thread podcast. On this episode, Jasmine was joined by LELO’s Marcella Zanchi, who heads up the UK’s marketing and communications division. 

LELO is the leading designer brand for intimate lifestyle products and has even won a Cannes Lion for their product design. Listen on to hear how LELO is using creative ways to break down taboos around sex toys and how they hope to carry on expanding the conversations surrounding sexual wellness and pleasure.

An Alpaca Communications Podcast.

On this episode of the thread we were joined by the amazing Kim Palmer, Co-Founder and CEO of Clementine. 
Clementine is an app by women, for women who want to radiate confidence but are struggling with anxiety, low self-esteem or just feel overwhelmed with the daily grind.
Clementine helps women to sleep better and feel calmer, by offering a range of hypnotherapy sessions. 
Stay tuned to hear Jasmine and Kim discuss how brand purpose is defined at Clementine, if the term femtech does more harm than good and how Kim thinks brands can do a better job of marketing to women. 

PS. A huge congrats to Kim and her team on securing their recent 1 mill funding round! Woohoo!

Podcast by Alpaca Communications

This episode we are joined by Charlie Crawley Co-Founder of Freestar. 

Freestar is an alcohol-free beer brand that does things a little differently. This begins with the way that it's made. Freestar began with the idea that you should be able to create a better alcohol-free beer without first producing and then removing alcohol. Better for flavour and better for the planet. 

Co-founder Charlie spoke to us about how they make their beer, Freestar’s purpose, becoming a BCorp, and its journey into Sainsbury’s. 

Please note this episode was recorded in September when people from the UK were allowed to travel to France.

A podcast by Alpaca Communications.

This episode we are joined by Simon Mawby Head of Brand and Marketing at The Greater Good Fresh Brewing Co. The team at Greater Good have built the Pinter, the machine that enables you to brew and drink fresh beer at home. Simon chatted to us about the Pinter, why fresh beer is best beer. The importance of having a focus when starting a business and how he and the team turned a house party into a music festival business that had Snoop Dog and Noel Gallagher headline. 

An Alpaca Communications production. 

On this episode of The Thread, we're joined by Kerry Thorpe, Head of Communications (Europe) at Ben & Jerry's. 

Ben & Jerry's were a purpose-led brand before the concept existed, and long before it became cool. 

We learn how their unique flavour of brand activism measures success in impact, not just brand equity. 

[email protected] 

An Alpaca Communications Podcast.

This episode of the thread is a special one. We hosted a roundtable discussion with three incredible female trailblazers. We were joined by Cindy Gallop 'the Michael Bay of business'. Cindy was the former chairman of BBH US and is the founder of Make Love, Not Porn. In addition to Tanja Grubner Global Marketing & Communications Director at Essity (Bodyform) and Farah Kabir co-founder of ground beaking sexual wellness brand Hanx.

What you’re about to listen to is an honest and inspiring conversation about marketing to women in 2020. So if you want to hear more about de-stigmatising so called taboos, how women can lead change in an often male-dominated industry and a little bit of sexy time and smear test gossip then listen on.

[email protected] 

An Alpaca Communications Podcast.

This episode we have a Heads Up FA Cup Final special as we are joined by George Martindale, Communications Manager at Arsenal Football Club. 

George explained how the Arsenal comms team is gearing up for the big day, project restart, zoom press conferences and how a football club’s purpose can exceed performance on the pitch.

An Alpaca Communications Podcast.

On this episode, we're joined by Daryl West, Head of Social Media & Sponsorship at Vanarama. Daryl helps Vanarama manage its 7-figure sponsorship of The National League and deliver its football content.

Daryl talked to us about what its been like for non-league football during Covid-19, how Vanarama has been supporting its self-employed van driving audience and his experience speaking at Cannes Lions Festival. 

As always if you've enjoyed the please subscribe and leave us a review.

An Alpaca Communications Podcast. 

This episode we are joined by Lee Price Head of PR & Mischief at Paddy Power. Lee has worked on and delivered numerous award-winning campaigns including 2018 World Cup Campaign Rainbow Russians and most recently Paddy Power’s genius ‘Save Our Shirt Campaign’. Lee chatted to us about the return of the premier league, the PR challenges Covid-19 lockdown brought and his new signature dish, Spaghetti Bolognese.  

[email protected] 

An Alpaca Communications Podcast. 

On this episode of The Thread we’re joined by Helen Jones, Creative Director at Shelter. Helen has been in the creative industry for over 20 years. She’s has had a varied and super interesting creative career - from helping set up the advertising arm of Fold 7 to more recently creating an in-house agency for Shelter. 

Helen is an expert in advertising, experiential, film, digital, and social content - and she was one of the first Creative Directors in London to jump client-side to work for Shelter.