Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:

1. Effort-based marketing
2. Paid advertising
3. Organic discoverability

We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.

Key takeaways:

• The three buckets of podcast GROWTH
• Effort-based marketing is often the LEAST effective for growth
• Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships
• Organic discoverability is CRUCIAL for attracting the right audience
• Show names should be strategic and include relevant KEYWORDS for better searchability
• Using a 72-hour promotion window can MAXIMIZE VISIBILITY
• Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads
• Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms
• Rebranding can significantly impact download numbers and audience engagement

Key moments:

(03:04) The Three Buckets of Podcast Growth

(05:50) Effort-Based Marketing Strategies

(12:03) Paid Advertising Insights

(21:50) Organic Discoverability and SEO Strategies

About Adam Schaeuble:

Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.

Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.

Find him at https://www.podcastingbusiness.school

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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