They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?
The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.
Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.
Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.
Key Discussion Points
- Why an email list is crucial for growth and how to effectively capture subscriber emails
- The role of personalized welcome sequences and consistent content delivery to build and retain audience engagement
- Repurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!
Key moments:(00:00) Paul’s 25+ Years of Growing a List
(06:11) Improving Email Welcome Sequences
(07:24) Converting Podcast Listeners to Subscribers
(10:22) Maximize Podcast Reach with Newsletters
(13:11) Engaging Personally via Newsletters
(19:18) Maximizing Newsletter Value
(26:10) Automated Subscriber Management Solutions
About Paul Gowder:For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.
Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.
A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special.
But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business.
Learn more from Paul at paulgowder.com/podcast
Tools:*Riverside.fm to record
We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.
*Castmagic.io for show notes
Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!
*Captivate.fm for media hosting
We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
Our Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Sponsored by the Podcast Editor Academy
This episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.com
Episode Notes: https://podcasteditorsmastermind.com/episode/podcast-to-inbox-how-podcast-editors-can-build-and-sustain-effective-email-lists
Mentioned in this episode:
Learn how to manage dynamically inserted ads and content
You are reading a DYNAMICALLY inserted promo IN THE SHOW NOTES! Our media host, Captivate, allows us to CHANGE the promo added to the show notes when the audio promo changes in the episode.
Yes, the sentences you are reading right now were changed when the post roll ad was changed.
In a recent Office Hours call, we shared tips AND PITFALLS to watch out for when moving a client to a new media host - especially if they have ads in their episodes. Plus, more about using Captivate as a media host.
Join the Podcast Editor Academy to learn how professional Podcast Editors use Captivate, and more importantly what NOT to do, if you plan to help clients who migrate media hosts with dynamically inserted content.
