Podcast Editors Mastermind

#115: I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes.

But Analytics? Those are GOLD!

Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success.

We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients.

Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience.

Key moments:

• Seth emphasizes the importance of analytics in podcasting
• Retention rates are more important than downloads for measuring success
• Clients should be willing to experiment with their podcast content
• The first 30 seconds of a podcast are crucial for retaining listeners
• Spotify says the first 5 minutes is crucial to their recommendation engine
• Paid advertising won't fix a bad podcast or business
• Feedback loops in podcasting can be long and challenging
• It's essential to track metrics weekly to make timely adjustments
• Podcasts serve best as a middle-of-funnel marketing tool
• Quality content leads to organic growth and audience retention
• Understanding the difference between downloads and plays is vital for podcasters

Resources:

• Apple's Analytics: https://podcastsconnect.apple.com
• Spotify's Analytics: https://creators.spotify.com
• Amazon Music Analytics: https://podcasters.amazon.com

About Seth Silvers:

Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts.

His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries.

Find more at www.storyon.co

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Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes.

Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#114: Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising.

Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.

Key learnings:

• The different types of podcast ads and which ones generate the most income
• How to determine if a podcast is ready for sponsorships, and what to do if it’s not
• Tactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands

Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn.

Key moments:

(00:00) Heather Osgood from True Native Media

(03:45) Expectations of Podcasters Regarding Sponsorships

(06:07) The Role of Podcast Editors in Monetization

(10:08) Download Numbers and Sponsorship Viability

(12:49) Affiliate Ads as a Starting Point

(16:29) Tracking Affiliate Performance

(19:51) Qualitative vs. Quantitative Metrics in Sponsorships

(24:01) Managing Sponsorships and Tracking Success

Resources mentioned in the show:

• Heather's Representative Agency: TrueNativeMedia.com
• Heather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/

About Heather Osgood:

Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube.

*WhisperTranscribe for SHOW NOTES

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#113: Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content.

Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.

Key moments:

• Identify and utilize strong self-identifiers in social media posts to resonate with your target audience
• Create short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodes
• Strategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your client
• Build social media promotion into your service packages, ensuring a balanced approach to marketing and production
• Analyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients!

About Meredith Hackwith Edwards:

Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022.

Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023.

She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm.

Find her at OutsiderAdvantage (click here) or MeredithForReal.com

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

__________________________

Tools we used:*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*WhisperTranscribe for show notes

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

*Captivate.fm for podcast media hosting

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

__________________________

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#112: How do you charge for your service as a Podcast Editor?

Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate?

And how do you know it's earning you more than a part-time job a McDonald's?

Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business!

Key moments:

• Charging by the Length of the Raw Recording
• Flat Fees vs. Length-Based Pricing
• Exploring Monthly Retainers
• Invoicing Strategies
• Rolling over "Credits"
• Understanding Value-Based Pricing
• Steve Stewart's Post-production Tips

Resources mentioned in the show:

• "Are You Charging Enough" spreadsheet in the Podcast Editor Academy

Our Panelists:

Chad Parizman

Heather Wester

Sarah Decker

Darrell Darnell

Take Action!

1. Evaluate your current pricing model. Does it accurately reflect your time and value? Explore alternative options to boost profitability and client satisfaction.
2. Get answers and support from the Podcast Editor Academy

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Tools we used:*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*WhisperTranscribe for show notes

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

*Captivate.fm for podcast media hosting

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Coaching Moment:

A better way to download all the mp3s from a podcast's RSS feed.

This comes in handy for making copies for offline storage of a new client who never kept their files, or you need to edit out baked-in ads when migrating a client to a service with dynamic insertion.

I hope this helps!

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#111: Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability.

Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities.

While listening, pay particular attention to the importance of strategic invoicing for peace of mind, the various payment models available, and how to leverage technology to automate your invoicing process.

Key moments:

• Invoice clients monthly for consistent cash flow
• For new clients or large projects, consider upfront or milestone payments
• Use an invoicing system to automate the process and save time
• Maintain detailed records for accounting and legal purposes
• Negotiate equitable payment terms with clients
• Clearly define project milestones for phased payments in complex projects

Check out Eric's Invoicing App:

• freelancerdashboard.com

About Eric Rosenberg:

Eric is a financial writer, speaker, and consultant whose expertise lies in banking, credit cards, investing, cryptocurrency, insurance, real estate, business finance, and financial fraud and security.

His work has appeared in many online publications, including Time, USA Today, Forbes, Business Insider, Nerdwallet, Investopedia, and U.S. News & World Report.

Connect with him and learn more at EricRosenberg.com

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode and create video shorts for marketing the show.

*WhisperTranscribe for SHOW NOTES

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#110: What warning signs should podcast editors watch out for when working with clients? Matthew Bliss shares some of his recent “red flags” — those subtle (and not-so-subtle) signals that things might go wrong in a client relationship.

How many of these red flags have you experienced?

• Unclear expectations
• Poor communication
• Unreasonable turnaround times
• Late payments

Listen in on our candid stories, and arm yourself with some practical strategies for handling tricky situations.

Whether you’re a seasoned editor or just starting out, this show will deliver useful wisdom for building stronger, smoother client collaborations...and profit!

Key moments:

• How to identify common red flags with new and existing podcast clients
• Effective mitigation strategies for handling problem situations before they escalate
• The role of contracts, onboarding, and clear communication in protecting your work and wellbeing

Resources mentioned in the show:

Matthew's episode about "Avoiding Toxic Podcast Teams"

About Matthew Bliss:

Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.

He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.

And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.

Plus, he hosts and co-hosts a few shows himself!

Find Matthew Bliss at:

His website: mbpod.com

Connect with Matthew on LinkedIn: linkedin.com/in/matthew-bliss

Listen to Matthew's podcast: coffeepodcaster.com

Book a Consultation with Matthew (click here)

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

__________________________

Tools used to produce this episode:*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

*Captivate.fm for podcast media hosting

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Coaching Moment:

Help your clients achieve greater completion rates by removing any mentions that "We're almost out of time" or "One last question before we let you go". Those few words become cues to some listeners who will decide it's time to skip to the next show in their playlist or app.

Steve finds that he is successful at removing those kinds of phrases 4 out of 5 times, to where nobody ever knows that the phrase was even said.

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Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#109: Has YouTube won the podcasting game? It sure seems like it.

A recent study by Coleman Insights and Amplifi Media shares the perception of what the public thinks a podcast is, where they are discovering new shows, and some surprising information about Spotify's place in the video podcast landscape.

BONUS:

Steve shares "The Cost and ROI of YouTube videos" at the end. He gives real data behind a successful YouTube video that made $59,000 in ad revenue, and ideas for how you can speak to your potential client who wants to use YouTube to be successful.

Key Discussion Points

• "What is a podcast" seems to be settled by consumers
• Video isn't just a Gen-Z thing
• YouTube still has room to grow
• Podcast listening hits the road
• Spotify is still an audio-first platform
• Social media takes the lead
• YouTube Premium adds complexity to monetization

Links And Resources

• Full report video replay: State of Video Podcasting replay
• Article: Why The Rise Of Video Podcasting Is Not Killing Audio
• Pod Predictor: https://colemaninsights.com/podcasting/pod-predictor
• Article by Sounds Profitable: The Impact Spotify’s Video Has on Publishers
• Emma Sweet replay: YouTube's Algorythm

ABOUT JAY NACHLIS:

Jay joined Coleman Insights in 2017 after more than two decades of experience in the radio industry as a program director and on-air talent at stations covering a wide variety of formats in the United States.

He has launched multiple successful brands, coached some of entertainment’s brightest talents, and authored a memoir of life in radio. Today, Jay leads podcast research initiatives at Coleman, developing custom solutions for clients to grow strong brands and develop great content by deeply understanding the perceptions and desires of their target audiences.

Jay also co-authored “The New Rules Of Podcasting On YouTube,” a landmark 2023 study focused exclusively on video podcasting, and now "The State of Video Podcasting 2025” - as conducted by Coleman Insights and Amplifi Media

Tools:*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing

features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

*StreamYard to record audio and video

Jay and Steve went live using Riverside. Each person's track was recorded separately, and some video shorts were created with the click of a single button.

*Try StreamYard to see if it works as well for your live streams as it did for us.

*Descript to edit the interview for this podcast

For this episode we used the Underlord feature "Edit for Clarity" on the Low setting and was pleasantly surprised! It cut almost 10 minutes of CRAPP - including things Steve wouldn't have edited out if done manually. Not all edits were prefect, but we probably saved an hour of post-production testing it out.

*Test Descript's "Edit for Clarity" feature yourself by using our affiliate link above.

Steve's guidelines for what makes a podcast a podcast:

1. Can be audio or video (not only a live broadcast, not a pdf, not only a social reel)
2. Available in more than one directory (as an on-demand medium)
3. Can play without an internet connection (at least part of the time)
4. Continues to play with the screen off (without requiring to pay for that feature)

Share with a friend: https://podcasteditorsmastermind.com/episode/the-state-of-video-podcasts-with-jay-nachlis

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#108: Do you know how crucial YouTube thumbnails are to the success of a video? Andrew Armstrong reveals strategies to craft video thumbnails that grab attention and make people click Play!

Discover how the first impression provided by thumbnails can make or break your client's video's success, functioning as a gateway to garner viewers’ interest. Andrew shares how to leverage YouTube's built-in A/B testing tool to identify the most effective designs that keep audiences engaged.

The conversation also touches on how YouTube’s algorithm emphasizes search results based on watch time and audience behavior, shifting the focus from views to meaningful engagement.

Listeners will learn:

• The fundamental role of thumbnails in stopping viewers’ scroll and encouraging video clicks
• How A/B testing tools on YouTube can optimize a video’s performance through effective thumbnail design
• The importance of analyzing watch time and audience behavior to refine thumbnail strategies for increased engagement

Key moments:

(00:00) "YouTube Thumbnails: What you need to know"

(03:18) Algorithm Reflects Audience Behavior

(07:28) Optimal Logo Placement Strategy

(10:07) Video Strategy: Success Elements

(14:14) Thumbnail Testing Strategy

(19:11) Assessing YouTube Channel Legitimacy

(22:57) Maximizing YouTube's Evergreen Potential

About Andrew Armstrong:

Andrew is a content creator, consultant, and storyteller passionate about helping individuals and businesses craft social media and digital content strategies.

He leverages his many years as a full-time YouTuber, and as an industry Social Media Strategist, to help content creators and companies better understand the platforms they work on, the best practices that lead to success, and the behaviors of their audiences.

His wife best describes him as "dangerously competent." For consultations, reach out to [email protected]

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Tools used in the production of this episode:*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

*Riverside.fm to record audio and video

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

Sponsored by the Podcast Editor Academy

This episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.com

Sharing link: https://podcasteditorsmastermind.com/episode/youtube-thumbnail-best-practices-with-andrew-armstrong

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#107: Apple recently changed the way they display artwork in their Podcasts app.

This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.

Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode).

Key Takeaways:

• The Benefits of a good thumbnail
• Using the headshots in Show artwork
• What NOT to include in Show artwork
• Are there benefits for using EPISODE artwork?
• Getting into Apple's Featured section
• How Apple displays Episode artwork (or not)
• Uploaded Episode artwork doesn't change if rebranding a show
• What about artwork for other reasons (chapters/sponsors)
• Changing Show artwork periodically to highlight events, themes, etc.

BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter

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COACHING MOMENT:

The #1 reason RSS feeds stop updating is because the SHOW artwork is too large. When you take on a new editing client, be sure the specs of their SHOW artwork meets the same requirements posed by Apple:

https://podcasters.apple.com/design

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About Mathew Passy:

Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years.

Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast support.

He also hosts Podcasting Tech and serves as a LibsynPro Customer Care Specialist at Libsyn.

Find him, and the cool NFT/beacons at https://conntap.com

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

___________________________Tools used to produce this episode:*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the writing of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#106: They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?

The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.

Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.

Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.

Key Discussion Points

• Why an email list is crucial for growth and how to effectively capture subscriber emails
• The role of personalized welcome sequences and consistent content delivery to build and retain audience engagement
• Repurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!

Key moments:

(00:00) Paul’s 25+ Years of Growing a List

(06:11) Improving Email Welcome Sequences

(07:24) Converting Podcast Listeners to Subscribers

(10:22) Maximize Podcast Reach with Newsletters

(13:11) Engaging Personally via Newsletters

(19:18) Maximizing Newsletter Value

(26:10) Automated Subscriber Management Solutions

About Paul Gowder:

For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.

Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.

A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special.

But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business.

Learn more from Paul at paulgowder.com/podcast

Tools:

*Riverside.fm to record

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*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

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Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Sponsored by the Podcast Editor Academy

This episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.com

Episode Notes: https://podcasteditorsmastermind.com/episode/podcast-to-inbox-how-podcast-editors-can-build-and-sustain-effective-email-lists

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy