They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?
The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.
Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.
Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.
Key Discussion Points
- Why an email list is crucial for growth and how to effectively capture subscriber emails
- The role of personalized welcome sequences and consistent content delivery to build and retain audience engagement
- Repurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!
Key moments:(00:00) Paul’s 25+ Years of Growing a List
(06:11) Improving Email Welcome Sequences
(07:24) Converting Podcast Listeners to Subscribers
(10:22) Maximize Podcast Reach with Newsletters
(13:11) Engaging Personally via Newsletters
(19:18) Maximizing Newsletter Value
(26:10) Automated Subscriber Management Solutions
About Paul Gowder:For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.
Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.
A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special.
But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business.
Learn more from Paul at paulgowder.com/podcast
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Our Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Sponsored by the Podcast Editor Academy
This episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at https://www.PodcastEditorAcademy.com
Episode Notes: https://podcasteditorsmastermind.com/episode/podcast-to-inbox-how-podcast-editors-can-build-and-sustain-effective-email-lists
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