Podcast Editors Mastermind

#125: In the ever-evolving podcast industry, attending big podcons events can be pivotal for creators and service providers alike.

Chad Parizman shares his experience from the new Podcast Movement SXSW event in March 2026.

I ask Chad:

• What was different?
• How much did he spend?
• Was it worth it?
• Will he go again?

About Chad Parizman

Chad provides Podcast Production and Strategy for brands and organizations. Connect with him at https://www.adercommunications.com or on LinkedIn

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode and edit the video version.

*Captivate.fm for our podcast MEDIA HOST

Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

What was different about the post-production?

Email [email protected] and tell me!

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#124: "Storytelling as a Service” (SaaS, as Mark Deal would say) is a way Podcast Managers, Producers, and even Editors can make money on the development of a serialized, documentary-style podcast.

Mark Deal and Pat Fenner created “Habitat: Heart, Hammer, and Home”, a documentary podcast about housing, hope, and the people building stronger communities. The project serves as a proof of concept for a higher-tier service, with the core idea of creating compelling, narrative-driven audio experiences that differentiate your offerings in a crowded market.

Key moments:

(05:43) How Storytelling as a Service Benefits Podcast Professionals

(08:10) Challenges in Storytelling as a Service

(12:43) Benefits of Storytelling as a Service

(24:13) Resource Management and Project Momentum

(28:12) Inspirations for Storytelling and Structuring Content

(30:34) The Importance of Connection in Podcasting (even for us Editors)

(32:54) Song: Level Up the Craft!

Our GuestsAbout Pat Fenner:

Pat is a podcast producer and strategic storyteller who helps business owners get their message from the mic to the masses. She specializes in story-forward podcasts for coaches, consultants, and service-based brands that build connection.

As both a producer and author, she knows how to find the signal in the noise—and turn it into content people actually want to hear, share, and stick with.

Get Pat's glossary of Podcast-related words free https://www.patfenner.me/PodWords

About Mark Deal:

Mark's background begins in engineering and data science, then moved into global corporate marketing and strategy. Over time, that evolved into what he does today… help people think clearly, make better decisions, and build systems that actually hold up in the real world.

Mark has been working in the podcast industry since 2013, and that journey led to the creation of Podcast Editor Academy, Podcast Atlanta, Podcast Guest Academy, and several other podcasting communities serving more than 15,000 members combined.

A lot of his work lives at the intersection of structure and conversation. I help editors and producers step back, see the bigger picture, and design their business in a way that supports the life they actually want to live.

Inside Podcast Editor Academy, Mark work alongside Steve Stewart to guide conversations, shape the direction of the community, and help members navigate the decisions that come with growth… from first clients to long-term sustainability.

Join the Podcast Editor Academy while the doors are still open.

Resources mentioned in the show:

• Podcast: Habitat: Heart, Hammer, and Home
• Pat Fenner's website | Instagram
• Get Pat's glossary of Podcast-related words free
• Book: Building a StoryBrand 2.0 by Donald Miller
• Mark Deal Podcast Editor Academy | PodATL

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode and create video shorts for marketing the show.

*WhisperTranscribe for SHOW NOTES

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

PodChapters for podcast chapters

The fastest way to add chapters to mp3s from an outline, or have the AI tool generate them for you. I probably save at least 2-4 minutes over using another AI tool to generate them and another 4-5 minutes from embedding them to the mp3. PodChapters does it all.

*Captivate.fm for our podcast MEDIA HOST

Captivate offers amazing features, including dynamic insertion tools, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (like this section you are reading right now)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#123: Implementing fees without alienating clients is a key challenge for contractors like us. Things become exceedingly difficult when trying to balance a normal full-time workload and "incentivize" clients to send their files on time.

What are the options we have to shuffle jobs around to accommodate a client who "needs it tomorrow"? Angelina Gurrola and Charles Commins provide solutions you can use in your own business.

Key moments:

(00:00) Defining Late and Rush Fees

(06:35) Enforcing Fees Without Alienating Clients

(12:13) Including Fees in Proposals and Contracts

(15:38) Client Choices and Boundaries

(22:00) Transparency and Trust in Client Relationships

(27:53) Preventing Late Submissions and Rush Jobs

(35:54) Percentage vs. Flat Rate Rush Fees

Resources mentioned in the show:

• Charles was Non-Employee of the Week (week 38)
• Thanks to Chad Parizman and Alejandro Ramirez for their contributions
• See flowers sent instead of paying a Rush Fee

__________________________

Our Panel:

Angelina Gurrola is a podcast producer, manager, and strategist offering full-service launch and monthly management packages to creative businesses & brands.

She helps her clients connect more deeply with their audience, disrupt the status quo, and create a profitable ecosystem of content through values-aligned support, systems, and accountability.

A former music producer & current DJ, Angelina resides in Chicago with her cats, hobbies, and a growing vinyl collection.

Website: https://wildwavepodcasting.com

Threads: https://www.threads.com/@_angelinagurrola

LinkedIn: https://www.linkedin.com/in/angelina-gurrola

Charles Commins is the host of the award winning It's All Cobblers To Me podcast, founder of podcast production company, Vibrant Sound Media and co-runner of the largest UK podcaster community, MIC's Podcast Club.

From Warrington, Charles spends most of his time running - be that for exercise or simply chasing his two kids around!

Website: https://vibrantsoundmedia.com

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode and create video shorts for marketing the show.

PodChapters for CHAPTERS

PodChapters allows us to create chapters, incorporate them into the MP3 and RSS feed, and include chapters in the show notes.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#122: Are Podcast Chapters a good thing?

Most people would say "Of course they are".

Steve has reservations, mostly because chapters help listeners more easily skip ads, and that's not a good thing for clients who have ads in their show. However, Podcast Chapters are useful. And very cool...especially when you hear about what can be done with Chapter Images (see chapter #11 of this episode)!

In our conversation with Daniel J. Lewis, we talk through all the ins and outs of podcast chapters, their benefits, and how they can transform your client's show into a more interactive experience for your audience.

Key takeaways:

• Podcast chapters enhance navigation and engagement
• They allow for additional multimedia elements, enriching the listener experience
• Properly structured chapters can improve retention and manage ad placements effectively

Key Moments (aka: Chapters):

(00:00) Daniel J. Lewis Explains the Technical Side of Podcast Chapters

(02:44) Are Chapters a Good Thing?

(04:58) Making Ads More Actionable with Chapters

(08:43) Making Ads More Engaging

(10:16) Hiding Chapters in the Table of Contents

(12:17) Media Hosts and Adding Chapters

(16:08) Should Spotify and Apple Podcasts make our Chapters?

(21:02) The Lazy Benefit of Automated Chapters

(23:08) Formatting Chapters for Optimal Performance

(28:02) What about Chapter Images?

(34:09) GIFs as Chapter Images! Really!

(34:53) Guidelines for Chapter Images

(40:53) PodChapters.com

Resources:

• Daniel's Podcast Chapters tool: https://PodChapters.com
• Episode about how to use Chapters on The Audacity to Podcast: https://theaudacitytopodcast.com/why-and-how-to-use-podcast-chapters
• JSON chapters: https://podcasting2.org/docs/podcast-namespace/tags/chapters
• Daniel's Subscribe and Follow plugin for WordPress: *https://SteveStewart.me/subscribeandfollow
• Daniel's Podgagement service for tracking podcast chart rankings and reviews *https://SteveStewart.me/podgagement

About Daniel J. Lewis (2026)

As Hall of Fame podcasting educator, advocate, and innovator, Daniel gives you the guts and teaches you the tools to start and grow your own podcasts for passion and P.R.O.F.I.T.

Daniel has been podcasting since 2007 and has created numerous resources for podcasting, such as hosting award-winning The Audacity to Podcast, he created the Podgagement service to help podcasters supercharge their podcast engagement, and co-founded International Podcast Day. Most recently, he created PodChapters.com for quick transcribing & chaptering podcast episodes. He's also deeply involved in helping innovate the podcasting industry through Podcasting 2.0.

Daniel has also hosted multiple award-nominated podcasts covering clean comedy, Christian critical thinking, and the #1 unofficial podcast for ABC's previous hit drama Once Upon a Time, and he continues as a cohost on The Future of Podcasting.

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record and to create video shorts.

PodChapters.com for Chapters (of course)

You didn't think I was going to use anything else for those awesome chapters, did you?

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#121: There have been SIGNIFICANT changes in our industry this past year.

• A.I. is being added to everything
• Across-the-board price increases on the tools we use
• The loss of Todd Cochrane and Niel Guillarte, plus the separation of some very influential people from the companies they helped build

Our panel of pros reflect on 2025, talk about how A.I. isn't making us undervalued, and we share predictions for Podcast Editors in 2026.

Our conversation with Pam Cameron, Jay Yow, and Chad Parizman highlights the need for podcast producers to adapt - and embrace - changes while maintaining the human touch in our work.

Key takeaways:

• The landscape is changing with the rise of video podcasts
• The industry is seeing a shift towards more professional production standards
• AI has significantly improved post-production workflows
• AI tools can enhance creativity rather than replace it
• The future of podcasting may involve more partnerships with major media companies
• The demand for multi-platform presence is increasing for podcasters
• The podcast community needs to adapt to the changing landscape and embrace new technologies

Resources mentioned in the show:

• BlogFox.ai for YouTube chapters
• PodChapters.com, the new chaptering tool from Daniel J. Lewis
• YouTube's branded video midrolls coming in 2026

Our panelists:

Pam Cameron began as a freelance editor and now runs end-to-end production. She’s the full-time producer of Acquiring Minds.

Connect with her LinkedIn: https://www.linkedin.com/in/pam-f-cameron

Jay Yow is an audio professional (for over 16 years) in both music and podcast production. He’s collaborated with the likes of Benedict Cumberbatch, Mike Myers, Mary Louise Parker, Dashboard Confessional, and The James Altucher Show.

Connect with Jay at https://www.jayyow.com

Chad Parizman provides Podcast Production and Strategy for brands and organizations. Connect with him at https://www.adercommunications.com

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#120: Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience.

Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends.

What you'll get from this episode:

• Podcast marketing encompasses growing subscriber counts and retaining listeners
• Editing plays an important role in making podcasts engaging and marketable
• Video content is becoming more visual in the podcasting landscape
• Smaller shows tend to have higher growth rates compared to established ones
• Understanding client goals is essential for effective podcast production

Resources:

• Jeremy's Marketing Survey: podcastmarketingtrends.com/survey
• Results from the 2025 Survey: podcastmarketingacademy.com/podcast-marketing-trends-report-2025
• Additional Results: Audio vs Video
• Podcast Marketing Trends Explained podcast: podlink.com/1725822754
• Jeremy Enns on LinkedIn: linkedin.com/in/jeremy-enns

About Jeremy Enns:

Jeremy Enns is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics.

He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona.

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record, edit a "Video Lite" version, help source information for the show notes, and create video shorts for MARKETING THIS SHOW! 😄

*Captivate.fm IS our MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#119: There is a peculiar paradox where many Podcast Editors, Managers, and Producers do not host their own shows.

Our panel today explores the reasons behind this, including time constraints and perfectionism, while also highlighting the significant benefits that podcastING can bring to our careers and reputations.

The core debate centers on whether post-production professionals should have their own shows -- and no... the answer isn't as easy as you think!

Key moments:

(00:00) The PodcastING Paradox for Podcast Editors

(03:13) Why is this such a debate?

(05:23) Should someone start a show before making money as a Podcast Editor?

(07:58) Podcast Editor Goals and Revenue

(18:02) If you don't have time...

20:00 Could you be qualified if you've never podcasted before?

24:11 Is Perfect Editing Keeping Us From Podcasting

28:58 Scale of 1-10: Should Editors Podcast?

Panelists:

Julia Levine - ThePodcastTeacher.com

Julia, aka The Podcast Teacher™, is a certified podcast growth coach and former educator who helps solopreneurs use their podcasts to attract ideal clients and grow their business.

She's the host of Podcasting for Solopreneurs, where she shares strategic tips to turn weekly episodes into powerful marketing assets. With a background in education and a proven track record of helping podcasters grow their audience and increase their impact, Julia is known for making podcast strategy simple, effective, and results-driven.

Steve Cosio - Podcast Mansfield

From 30 years in news/talk radio to podcaster, since 2020, Steve Cosio is currently the “voice of news” for the city of Mansfield, Texas, in lieu of a local newspaper. Find the show at AboutMansfield.com

He also runs Podcast studio in Mansfield, where locals can rent studio time and get their podcast recordings professionally produced, at PodcastMansfield.com

Jon Gay - JAG Podcast Productions

Following a 15 year radio career, Jon "JAG" Gay founded JAG in Detroit Podcasts in 2018, and rebranded to JAG Podcast Productions in August 2025. He helps clients build podcasts from the ground up and offers producer, co-host, and editing services.

He also hosts his own show, "The JAG Show".

______________________________

The Tools:*Riverside.fm to RECORD

We used Riverside to record this episode, create video shorts for marketing the show, and create a "Video Lite" version for YouTube.

The audio version was edited by Steve Stewart using Audacity. Could you even tell? 😁

*WhisperTranscribe for SHOW NOTES

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#118: Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.

Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.

Takeaways

• Facebook ads remain relevant with 3 billion monthly users
• Advertising will always work if done correctly
• The Meta tracking pixel is essential for measuring ad success
• Understanding your cost per lead is vital for ad campaigns
• Collaboration between podcast editors and ad managers enhances results

Key moments:

(00:00) The Relevance of Facebook Ads Today

(09:31) Understanding Facebook Ads Myths

(11:26) Strategies for Client Acquisition vs. Podcast Promotion

(18:09) The Role of Meta Tracking Pixel

(24:30) Setting Up and Budgeting for Ads

(27:36) Content Types for Effective Ads

(30:25) Maximizing ROI Beyond "Just" Podcast Promotion

(42:43) Key Metrics to Monitor for Ad Success

About Megan Shields:

Megan is, as her husband calls her, a snow-plow of progress.

Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media.

After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born.

Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads.

Find Megan at ChimeHouseMedia.com

______________________________

Our Editor for this episode: Alejandro Ramierz

Interested in talking with Alejandro about editing your show? Find him on LinkedIn.

______________________________

Tools we used:*Riverside.fm to RECORD & SHOW NOTES

We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

Mentioned in this episode:

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#117: Can posting your prices harm or help your business?

Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!

At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!

Summary:

Visible pricing can attract the right clients but may deter others

Discovery calls are essential for understanding client needs and budgets

Experience plays a crucial role in determining pricing strategies

Building relationships in the podcasting community is vital

A qualitative sales page can effectively communicate value

Podcast editing is a collaborative effort, not a commodity service

Key moments:

(00:00) The Pricing Debate in Podcast Editing

(12:17) Understanding Client Budgets

(18:28) The Impact of Pricing on Client Acquisition

(24:59) Navigating the Business of Podcast Editing

(32:17) Understanding Value in Podcasting Services

(39:00) The Importance of Communicating Value

(46:09) Analogies for Podcasting Value

(52:22) Resource Allocation and Client Engagement

Our guests:

About Matthew Bliss:

Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.

He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.

And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.

Plus, he hosts and co-hosts a few shows himself!

Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting

About Mike Wilkerson:

Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators.

With thousands of hours behind the mic and keyboard, he’s built The 2GuysTalking Podcast Network into a dynamic hub of business, marketing, and storytelling.

From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions.

His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy.

Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet

______________________________

Tools we used:*Riverside.fm to RECORD and edit a video version

We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

#116: Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:

1. Effort-based marketing
2. Paid advertising
3. Organic discoverability

We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.

Key takeaways:

• The three buckets of podcast GROWTH
• Effort-based marketing is often the LEAST effective for growth
• Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships
• Organic discoverability is CRUCIAL for attracting the right audience
• Show names should be strategic and include relevant KEYWORDS for better searchability
• Using a 72-hour promotion window can MAXIMIZE VISIBILITY
• Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads
• Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms
• Rebranding can significantly impact download numbers and audience engagement

Key moments:

(03:04) The Three Buckets of Podcast Growth

(05:50) Effort-Based Marketing Strategies

(12:03) Paid Advertising Insights

(21:50) Organic Discoverability and SEO Strategies

About Adam Schaeuble:

Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.

Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.

Find him at https://www.podcastingbusiness.school

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

______________________________

Tools we used:*Riverside.fm to RECORD

We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.

*Captivate.fm for our podcast MEDIA HOST

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

______________________________

Mentioned in this episode:

The Podcast Editor Academy

Get access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.

Podcast Editor Academy

Benfits in the Podcast Editor Academy

The Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy