Alex Krøger is a Sales Enablement Architect at HP in Barcelona, Spain.  He joined The Collaborator to discuss Enablement in Spain as well as his thoughts on the 3 fundamentals of Enablement (+5 others), as well as what it means to be an Enablement Architect.

What are the three fundamentals, according to Alex:

1️⃣Collaboration

2️⃣Executive Sponsorship

3️⃣Consistency

There are a lot of great points underneath each, give a listen and remain curious.

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