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Multi award-winning Executive Coach and Trainer Dee Clayton shares three practical ways to grab attention and hold it from the start. She introduces the idea of an “attention tariff” – the cost of being heard in a world full of distractions – and explains why your first few seconds matter more than ever.

Dee is passionate about communications and helping people bring out the best in themselves, their teams and their communications. Drawing on real-life examples and decades of corporate communications, coaching and training experience, she reveals the common traps people fall into when starting meetings, presentations or conversations, and shows how small changes can make a big difference.

This episode is packed with insight and humour. We discuss avoiding weak openers, talking too much about yourself, and other typical mistakes. Dee also explains why grabbing attention isn’t about being louder or pushier — it’s about being purposeful, structured and human.

Whether you’re leading a meeting, pitching an idea, or trying to make your point stick, this episode gives you quick wins you can use straight away.

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