Helen describes this as one of the biggest lessons she's learnt in business: if you want to make even a single sale, you have to bend your back. She and Sara have tales to tell as to where they've got it wrong on this front, and plenty practical advice so you can avoid making the same mistakes. Uncle Matt offers words of wisdom on AI, Helen reveals a weekly win regarding her bank account, and Sara explains why she's amassed a wardrobe stacked full of purple garments. We also hear why every business could do with appealing to Janets, Jeans and Emmas ...

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