Explore the imperative for cross-media measurement in modern advertising. Paul Barnard explains why now is the crucial time to adopt unified measurement solutions that span across various media channels. This session highlights the importance of understanding consumer behaviour across different platforms and how integrated measurement can enhance media investments. Gain insights into the latest tools and strategies that provide a holistic view of media performance, ensuring your campaigns are both effective and efficient.

Speakers:

• Paul Barnard, Managing Director, UK, AudienceProject

Takeaways:

• The importance of cross-media measurement in advertising.
• Strategies for implementing unified measurement solutions.
• Future trends in media investment and marketing analytics.

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