Without market research you might find yourself implementing many different strategies with little results.

Conducting research is often seen as time consuming or for larger companies with plenty of resources, but with my 7 tips you’ll find yourself with increased visibility and building relationships with long-term clients.

There’s a direct correlation between the market research you do and the results you see in your business.

You’ll learn exactly where to look to find your dream clients and how to organize and implement the information so that you execute a fruitful marketing strategy.

What you will learn:

Why market research is essential for the success of your business

7 tips to find your ideal client

How to organize and what to do with the information once you get it

This episode is also available in a blog format:

Click here to find the article

Resources and inspiration:

The simple way to know if your clients will buy before you sell

How to deal with fear of competition

The magic formula to sell anything without being pushy

Growing your business the meaningful way, the Go-Giver way! – With Bob Burg

How to turn your LinkedIn profile into a magnet of opportunities

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Podcasts are all the craze these days, but what is the buzz really about? 

Whether you aren’t sure about podcasting or don’t know where to start, this guide will provide you with all the information you need from the benefits of podcasts to how to produce one on your own. 

Speaking of benefits, did you know podcasts can: 

Introduce your brand to new audiences 

Build relationships with other businesses and customers 

Establish a strong brand identity 

Podcasting is an amazing way to connect and build an authentic relationship with your audience.  

Regina Larko, is an #impactmaker, Podcaster, TEDx speaker, hopeless Optimist and proud Mum of 3. She is passionate about helping others take advantage of their voice to drive positive change. Regina established her authority in the podcasting world being named, “10 Women who are shaping Hong Kong for the better” and “10 Women who are changing the future of impact in Asia”.  

She has not only made her way to the top 5% of 3 million podcast globally, but she also spends her time mentoring aspiring podcasters through her program called, ‘Start Your Podcast’ which provides the tools to carve a path for podcasting success. 

What You Will Learn

How to reflect on your podcast goals before you start

What the key production elements are that you need to consider

What will allow you to get exposure and grow your audience

Resources and inspiration:

Regina Larko and I partnered to provide you with an exclusive discount. As a special listener of Tandem Nomads podcast show, you will get 10% discount when you purchase Regina’s online course to learn how to start your podcast show and skip all the hassle from figuring it out on your own!

Go to www.hashtagimpact.com/start-a-podcast

Enter the coupon code to get your 10% discount: tandemnomads

 

To start your podcast show you will need to invest in a podcast host. The podcast hosting tool that I personally use is called Captivate and it is provided by Podcast Websites.

I am a HUGE fan of Podcast Websites because of:

The all-in-one solution (podcast + website hosting)

The easy drag and drop website builder that made it so easy to design my website without investing in a graphic designer

The amazing support team that is always available to answer questions and fix tech troubles

That is why I also partnered with the company Podcast Websites to provide you an exclusive bonus!

Podcast websites provides you with everything you need to ​create, grow, and monetize YOUR podcast, including:

Website​ creation and development

Unlimited Podcast hosting

24/7 ​PERSONAL support

​​A simple drag & drop design interface and so much more!

Find Regina Online

Website

Email

Facebook

LinkedIn

Instagram

Twitter

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Building revenue, joy, and balancing your lifestyle? That’s the dream. But, it isn’t always as easy as it looks. Solopreneurs and small business owners alike can quickly get swallowed up by their business, working in it and not on it. To add, as online business owners, it can be difficult to find time for your own self-care when there’s a lot of unknowns.

Make your business work around your life, and not the other way around.

But, it is possible to create a business that fits into your lifestyle. You just need to be intentional! In this episode I share insights around my business seasons and how I build around those.

What you will learn:

What trap to avoid as a solo entrepreneur to create a business that works for you

How to proactively align the seasons of your business with your lifestyle and wellbeing

Click here to find the article

Resources and inspiration:

Listen to episode TN233: Beyond Portable: build a business that is sustainable through any transition

Listen to episode TN109: Is your business aligned with what you really want to achieve?

Listen to episode TN244: Planning in uncertainty and complex transitions

Listen to episode TN253: Breaking the glass ceiling without being broken

Listen to episode TN243: 3 simple questions to reflect on your business before you plan your goals

Listen to episode TN225: How can I plan and predict my revenue goals?

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Many women around the globe act as full or part time caregivers in some capacity and their free labor allows businesses to expand profits and take advantage of their creativity. Often, as a result women are financially dependent and vulnerable.

If you do find yourself on the spectrum of vulnerability and financial dependence, know that you are not alone and this problem is a much larger societal problem.

It is not only time for unpaid work to be recognized in our society, but also for players at all the levels of our society to share the “caring” burden so that women and all caregivers can have the bandwidth to achieve their own dreams, create their own financial freedom and break the glass ceiling.”

But, if you are seeking to grow your own business and earn your own revenue streams– it is possible. There are ways you can empower yourself throughout your entrepreneurial journey in both big and small ways.

What you will learn:

How I see this societal issue play out in the day-to-day life of women who want to grow a successful portable business while being present for their loved ones

What conversation you can have with yourself to make your business a priority

What conversation you can have with your family to make yourself a priority

Resources and inspiration:

Find out more about The Equal Care Day

Read the article: Household work would make up 30-50% of GDP—if it were included

The OECD Development Centre: Unpaid Care Work: The missing link in the analysis of gender gaps in labour outcomes

The World Bank: This is how COVID-19 has affected women’s employment

Susan Hyatt’s IG posts:

Weaponized Incompetence

3 ways to address your partner performing weaponized incompetence

The book: Boundary Boss: The Essential Guide to Talk True, Be Seen, and (Finally) Live Free

Learn more about the nonviolent communication method

Share Your Love!

Do you enjoy listening to this podcast show? Leave your review on your favorite app – iTunes, Stitcher, Spotify, Google Play

 

Share Your Thoughts!

Connect with the Tandem Nomads community and share your comments!