As a small Independent Restaurant owner who’s plunged headfirst into content marketing and worked with huge media organizations, digital marketers and SEO professionals, Shawn Walchef of Cali Comfort BBQ has honed in on his craft and built his entire culinary brand on digital hospitality; and he’s done it all in-house with his longtime friend, former newspaper editor, and current Content Publisher & Digital Strategist for Cali BBQ Media, Stover E. Harger III.
Check out the full interview and our top 4 takeaways on:
How To Become Your Own Media Company
Find a clear focus for your brand and tell the story
Use content to support to others and open up conversations
Content marketing is a long game but you need a plan
Consistency Is KeyRead the full Blog Post: https://rasiusa.com/blog/restaurants-should-be-their-own-media-companies/
Watch the full Video: https://youtu.be/NcGUy5n8euY
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