On this episode of The Tipping Point, we will be learning all about video marketing and how it is used in business today. Our special guest for this episode is Torrey Tayenaka, owner and operator of The Sparkhouse, an Irvine-based video marketing agency. Torrey will be going over with us all about video marketing and all of the following topics. 

Why Video Marketing?

How Big is Youtube?

Social Media Marketing vs. Email Marketing

Is Video Marketing Appropriate/Effective for all Industries?

What Should You Film?

Company Branding vs. Personal Branding

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To see the full interview video, Watch Here!

Today's episode welcomes Chasse Cole. Chasse is a mortgage broker and commercial lender, working at Arbor Financial Group. He joins our show today to talk about the following topics!

Commercial Lender

For Investment Purposes

Qualifying for Investment Property

1031 Exchange

For Owner-Occupied

SBA Loans

Costs of a SBA Loan/Conventional Loan

Financing Tenant Improvements 

Terminology

Debt To Income Ratio

Front End Ratio

Back End Ratio

Cash Flow

Debt

Hard Money

If you like today's episode, don't forget to like, share, AND subscribe!

Welcome entrepreneurs, students, and taxpayers! This is "The Tipping Point, a podcast show devoted to individuals trying to get ahead. We scour the region for the most competent individuals in their business-related fields and allow them to educate us on their specialty, because knowledge and power and with enough power you can tip the scales in your favor. "The Tipping Point" is bought to you by Tehrani & Velez, LLP, an Irvine-based tax and accountancy firm concentrating on closely held business.