A trend we're seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the podcast. That’s great for branding and for SEO, too. However, if you label every episode with the same few words at the beginning, your episode is going to have that showing in podcast player apps and not your unique title. In this fast-paced world, that title has to show people what that episode is going to be about even in that truncated version or else they might just skip it. There are pros and cons to everything. What's more important to you, is it branding or is it that unique title to make sure everyone is catching every new episode?

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