the Tony Funderburk FunderCast

By Tony Funderburk

Author, Podcaster, Poet, Singer-Songwriter, Voice Talent. In each article and each episode of the FunderCast, Tony Funderburk shares his focus on Faith, Hope, and Love. Tony’s the author and publisher... more

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How many episodes does the Tony Funderburk FunderCast have?

The podcast currently has 1,843 episodes available.

the Tony Funderburk FunderCast episodes:

May 28, 2018 The Power of Branding Keeps You Outstanding - Rhyme and Reason with Tony Funderburk - Audio Branding, Words, Music, and Creation Science
The Power of Branding
A few years ago I was over at a friend’s house, and he told me about his new racquetball shoes and how much he liked ’em. I’m not gonna mention the brand, but it’s a big, famous one. When he mentioned how much he paid for the shoes, I asked him why he was willing to pay that much. About $100. He said, “Because they’re the best brand. I’ve been buying them ever since I found out about them.” Flash forward to now, and I’m thinking, “Wow! That’s the power of branding.”

If you’d rather listen than read, here’s the Rhyme and Reason podcast episode 225:

My buddy and I used to play racquetball or tennis on a regular basis. He always had top of the line gear, state-of-the-art racquets, and of course…primo shoes. On the other hand, I always wore a decent pair of tennis shoes, got myself a “nice” racquet, and usually played in shorts and shirts I found on sale. I wasn’t a brand loyalist. And yet, (with truth in my words and modesty as my sidekick) I never lost a game to my friend. Never. One. Game.
And my friend never gave up trying to get the correct brand of sports gear.
The power of branding for the right audience builds stubbornly loyal fans.
Put your customers or clients in the spotlight. Help them to see how amazing they can be when they don’t try to be anyone else. Show them they’re not one of the crowd. Prove to them how individuality doesn’t mean you have to go it alone. Encourage them to “be yourself”. By all means…give them hope. And you know what helps you sink that message into their hearts and minds so deeply they’ll come back to you over and over again?
Music.
Personalized music takes the power of branding and gives it superhero powers. I can help you discover and put your branding superpowers to good use with your own sound. And I’ll help you focus on the YOU that is your audience.
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my sound ideas delivered to your inbox instead of having to come looking for them all the time. If you’d like me to work on your project, email me about it, and let’s see if we’re a good match. Use the form on the side. Even if we don’t end up working together, you’ll still get some great free stuff to get you going on your own.
And share with your friends, family, and other business owners by using any of the social media links below.
Stay tuned,

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4min
May 27, 2018 Double Trouble – I’m gonna burst your Bible Bubble
Double Trouble
Recently I told you about the “one Gospel” found in the Bible…in Paul’s writings. But I wasn’t being completely truthful with you. Paul was, but I wasn’t. So, I’ve got double trouble for you today. Especially if you think the one Gospel Paul talked about in Galatians is the only one. I’m about to burst that bubble. (If you prefer to listen, here’s the Rhyme and Reason Podcast episode 223…

Here’s what I said in my “one Gospel” article: “Not every worldview or perspective or even so-called ‘gospel’ can be true. The word ‘gospel’ comes from an old English word, ‘godspell’ which simply means good news or glad tidings. And that word comes from a Greek word that means ‘good message’. When the apostle Paul wrote about there being only one gospel, he was referring to the ‘gospel of Christ’ There can only be one ‘good news’ of Christ. That good news is simply this…that Jesus came to die for his people, the Jews…they rejected Him, and so He took His message of eternal life to the Gentiles through His Apostle Paul.”
Here’s where the double trouble comes in.
There’s another Gospel found in the New Testament. Gasp! And it’s also the “one Gospel”. Uh…what? Yeah, there are two Gospels in the New Testament…and they’re each the “one Gospel”. Sort of depends on who you are.
I’ll let you in on a not-so-well-kept secret. I’m not a Jew. I’ve never been one, and I never even played one on TV. So, the other “one Gospel” found in the New Testament isn’t for me. Because it’s for Jews. You can start to sort this out once you know who’s writing to whom. Here’s a hint: if you’re not a Jew, the Apostle Paul’s writings are to YOU. If you ARE a Jew (at least one who wants to trust and believe in Jesus as savior), then all those other books in the New Testament are to YOU.
Peter, James, John, and the other nine apostles (excluding Paul) wrote letters (those books) to Jews who wanted to trust Jesus to be the Messiah…but…who just couldn’t seem to give up following the Law of Moses.
Paul wrote letters (those other books in the New Testament) to anyone who wanted to believe in Jesus based on faith alone. Mostly those people were known as Gentiles. Anyone not a Jew. Like me. And you? So, almost by necessity (unfortunately) two Gospels rose up. Peter (and the twelve) took what Paul called a “circumcision” message to the people of Israel. And Paul took what he called the “uncircumcision” message to the Gentiles.
I call it double trouble because it can burst your Gospel bubble.
You can doubt me or disagree with me, but you’ll be doubting and disagreeing with the Bible, too, if you do. That’s entirely up to you. But again…don’t take my word for it. Go read the Bible. I promise…the proof is found in one of Paul’s letters. But you gotta be ready to have your bubble burst. Are you ready to roll the rock?
You can also jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my latest words, music, and voice delivered to your inbox instead of having to come looking for them all the time.
And share with your friends, family, and other business owners by using any of the social media links below.
Stay tuned,

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12min
May 27, 2018 Double Trouble – I’m gonna burst your Bible Bubble
Double Trouble Recently I told you about the “one Gospel” found in the Bible…in Paul’s writings. But I wasn’t being completely truthful with you. Paul was, but I wasn’t. So, I’ve got double trouble for you today. Especially if you … Read the rest
The post Double Trouble – I’m gonna burst your Bible Bubble appeared first on Tony Funderburk.
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12min
May 24, 2018 Advertising music is a little bit like showbiz - Rhyme and Reason with Tony Funderburk - Audio Branding, Words, Music, and Creation Science
Advertising music puts you in the spotlight
Got this in an email from a guy I work with who was helping one of his clients post Facebook ads. “___ has decided to abandon the Facebook ad campaign. She had over 1100 views of the ad with ZERO responses.” I saw and heard her ad, and it was actually a very good one. She’s in a highly competitive niche, health and wellness, and there’s a lot of free stuff available online. So, it’s possible that might have had something to do with it. It’s also possible that some branded advertising music might have helped. I’ll tell you why I think so…

If you’d rather listen than read, here’s the Rhyme and Reason Podcast episode 224

Are you seeing videos, or watching webinars, or listening to podcasts talking about how you gotta be able to “know yourself” and let everybody know what makes you different? Yeah, in a world of billions of people, you gotta be unique. Like no one else. The motivation experts will tell you how to

* “transform your life” or
* “win the day” or
* “achieve all your goals” or
* “succeed at life” or
* “make things happen”

Advertising music won’t necessarily do all that.
But what advertising music WILL do is put YOU in the spotlight. When everybody is blasting out messages with generic music and beats in the background, you can be branding with audio. Your own personalized music will make you look and sound like a star…who is remembered. At least when it’s done right. In case you don’t know how to do it right…
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my sound ideas delivered to your inbox instead of having to come looking for them all the time. If you’d like me to work on your project, email me about it, and let’s see if we’re a good match. Use the form on the side. Even if we don’t end up working together, you’ll still get some great free stuff to get you going on your own.
And share with other business owners, entrepreneurs, and smart people by using any of the social media links below.
Stay tuned,

...more
4min
May 23, 2018 Relaxing music plays and the audience still stays
Relaxing Music – it ain’t just for sleepin’
The vast majority of the time I listen to music, these days, it’s on my iPhone using either my Apple music app or Pandora. While I do love some power-up music for fun, a lot of my listening is relaxing music. Either to go to sleep, or to get some work done. (If you prefer to listen, here’s the Rhyme and Reason Podcast episode 222)

According to some studies, listening to classical music can actually increase your IQ…at least temporarily. Somebody came up with the clever term, Mozart effect. And a knucklehead politician in Georgia even came up with a knucklehead idea to propose a budget that made sure every kid in Georgia got a Mozart CD. Yeesh.
Don’t get me wrong. I believe listening to classical music can do way better things for your brain than say…rap, metal, punk, hip-hop, etc. etc. etc. And nothing on pop music stations even remotely compares with the musical strength and emotion of even the most basic Beethoven composition. Nothing! That’s why I say…
Relaxing music can be power music.
These days, you don’t need to use grinding power chords or massive beats to set yourself apart from the crowd. In fact, doing just the opposite might be a much more successful strategy. I call it…going against the flow of the status quo.
When everyone else is yelling and screaming, whisper. If everyone else is zigging, you zag. Every time everyone else turns left, you go right. And you won’t go wrong. So, tonight…when you normally play your favorite songs on your way home…or when you start some music as you’re making dinner…or whatever…try some relaxing music instead. I’m not sayin’ you gotta do this all the time. Just experiment. You might discover you like it so much that it might also work in your advertising. But what do I know? (I know it works, that’s what I know) By the way…
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my words, music, and voice delivered to your inbox. Make it easy on yourself.
Stay tuned,

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6min
May 23, 2018 Relaxing music plays and the audience still stays
Relaxing Music – it ain’t just for sleepin’ The vast majority of the time I listen to music, these days, it’s on my iPhone using either my Apple music app or Pandora. While I do love some power-up music for … Read the rest
The post Relaxing music plays and the audience still stays appeared first on Tony Funderburk.
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6min
May 22, 2018 Short attention span means you gotta change your plan - Rhyme and Reason with Tony Funderburk - Audio Branding, Words, Music, and Creation Science
Hey man. Got a short attention span?
Thousands of brand and marketing messages a day. Does it seem like you’re always seeing somebody advertise something to you? You’re not just seeing things. It’s really happening. If you’re like pretty much everybody else, you have a short attention span because of it. So you can bet if you do, so do your customers, clients, fans, and audience.

If you prefer to listen, here’s the Rhyme and Reason Podcast episode 221:
When I was a kid, there were basically three channels on TV. And the whole family would gather around it in the evening and watch the same shows. Weird, right? I like to joke about how, back then, one of us kids were the remote control for our parents. When Dad wanted the channel changed, he’d just say, “Tony, put it on 13.” I’d get up and go click the dial over to thirteen, and he never had to leave his seat.
Another thing about watching TV…back then commercials were either 30 or 60 seconds long. Sometimes for special programs sponsored by companies like Kraft you might see a two minute long commercial. The point is, when the commercials came on, we all knew just about how much time we had to run to the kitchen for a snack. Or whether there was enough time for a bathroom break.
A short attention span means you gotta change your plan.
Since you already know how hard it is to keep someone’s attention, it’s a good idea to advertise in smaller, more memorable chunks. That’s where audio branding shines.
Because music can get stuck in your head, it’s more memorable than flashing tons of images at people. I know most TV and internet commercials, these days, love that approach…lots of images…but it doesn’t engage everyone. In fact, a huge segment of viewers probably hates it.
But who doesn’t enjoy music?
That’s all I’ll say about it today because I know your short attention span won’t let me go much further. And if you have any questions, comments, or disagreements, be sure to let me know. And, oh yeah…
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my sound ideas delivered to your inbox instead of having to come looking for them all the time. If you’d like me to work on your project, email me about it, and let’s see if we’re a good match. Use the form on the side. Even if we don’t end up working together, you’ll still get some great free stuff to get you going on your own.
And share with your friends, family, and other business owners by using any of the social media links below.
Stay tuned,

...more
6min
May 21, 2018 Brand Power sticks around when you’ve got your own brand sound - Rhyme and Reason with Tony Funderburk - Audio Branding, Words, Music, and Creation Science
How Brand Power Can Stick Around
I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio…your own brand sound…can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle?

If you prefer to listen, here’s the Rhyme and Reason Podcast episode 220:
When I got married, quite a few years ago, I made some pretty bold promises. I’m sure you’ve heard some form of those promises in lots of movies. To love, honor, obey, trust. Forsake all others. Stick around in sickness and in health. For richer, for poorer. Till death do us part. You’ve heard those promises in wedding scenes or in real life. Right? And we make those promises because it’s important for others to know they can depend on us. And vice versa. So…
What’s your brand promise to your audience or customers or clients? Do you promise to be available 24 hours a day? Are you offering the lowest price…or most value for the dollar? Whatever the promise, a jingle can help your audience remember YOU when they think of it. And you want that to happen because there are other companies open 24 hours a day, or offering the lowest prices or most value for the dollar. But they’re probably not using a jingle to stake their claim!
Jingles ARE brand power.
Some of the most recognizable brands in America got that way using jingles. And many of them are realizing the power of bringing those jingles back. They might have more research money than you and your brand. Why not use what their research and dollars have uncovered and build up your own brand power with your own jingle?
When you emphasize your brand promise, and you stay consistent with your advertising, don’t be surprised when you reap the benefits of more sales and profits. It won’t necessarily happen in a day or week or even a month. But it can and will happen when you stick with it. And when you do, your audience will stick with you.
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my sound ideas delivered to your inbox instead of having to come looking for them all the time. If you’d like me to work on your project, email me about it, and let’s see if we’re a good match. Use the form on the side. Even if we don’t end up working together, you’ll still get some great free stuff to get you going on your own.
And share with your friends, family, and other business owners by using any of the social media links below.
Stay tuned,

...more
7min
May 20, 2018 Only One Gospel – Rhyme and Reason Podcast 215
Only One Gospel Will…Make You Ask How Long Till Below are the lyrics to the song in this episode of the Rhyme and Reason Podcast. Tune in and discover why it’s important to know there’s only one real Truth for … Read the rest
The post Only One Gospel – Rhyme and Reason Podcast 215 appeared first on Tony Funderburk.
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13min
May 20, 2018 Only One Gospel – Rhyme and Reason Podcast 215
Only One Gospel Will…Make You Ask How Long Till
Below are the lyrics to the song in this episode of the Rhyme and Reason Podcast. Tune in and discover why it’s important to know there’s only one real Truth for the whole world. And see why if that’s not true, I’m such a big fool.

How Long Till?
How long till we see the vengeance?
How long till You make things right?
Lord, how long till the trumpet blows
And calls us into flight?
How long till we see the Savior?
How long till the end of night?
How long till Your trumpet blows
And takes us out of sight?
We need the Truth! The world doesn’t care.
They can’t see design; though it’s everywhere.
No absolutes, and they’re absolutely sure.
They worship time and bow down to chance.
They give themselves up to circumstance.
I have to say I don’t comprehend the allure.
(repeat chorus)
Our bodies ache; You can hear the groans.
We twist Your words into sticks and stones
And wield them around like giants in a trance.
This posturing while the world looks on
Just makes them ask where our minds have gone,
And I don’t blame them; it’s such a silly dance.
(repeat chorus…inst…repeat chorus to end)
© 1999 Tony Funderburk
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my words, music, and voice delivered to your inbox. Make it easy on yourself.
Stay tuned,

...more
13min

FAQs about the Tony Funderburk FunderCast:

How many episodes does the Tony Funderburk FunderCast have?

The podcast currently has 1,843 episodes available.