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The "too good to be true" trap and the lies businesses tell
One of the burdens of business is overcoming the lifelong legacy of lies, from others who got to your customer before you.
You are a decent person and your product is good, but customers don’t trust you. Because all their life, marketing and sales scumbags have been telling them that crap products are actually great.
Learn how to get around this barrier.
Links:
‘I tried the non-alcoholic wine that tastes like a Penfolds Bin 389' news.com.au Body & Soul
The Facebook reviews of that wine, scroll to comments.
Celsius cryto: Damn the Torpedoes, Full Speed Ahead
The profit benefits of long-term branding
'An Australian business classic' - reviews of Undisruptable by some well-known biz people
View all episodes
By Ian WhitworthOne of the burdens of business is overcoming the lifelong legacy of lies, from others who got to your customer before you.
You are a decent person and your product is good, but customers don’t trust you. Because all their life, marketing and sales scumbags have been telling them that crap products are actually great.
Learn how to get around this barrier.
Links:
‘I tried the non-alcoholic wine that tastes like a Penfolds Bin 389' news.com.au Body & Soul
The Facebook reviews of that wine, scroll to comments.
Celsius cryto: Damn the Torpedoes, Full Speed Ahead
The profit benefits of long-term branding
'An Australian business classic' - reviews of Undisruptable by some well-known biz people
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