The Toolkits Show

By Jack Marshall, Shareen Pathak

The Toolkits Show makes sense of the major themes, trends, and developments shaping the business of digital content. In each episode, Jack Marshall and Shareen Pathak explore how publishers are moneti... more

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FAQs about The Toolkits Show:

How many episodes does The Toolkits Show have?

The podcast currently has 27 episodes available.

The Toolkits Show episodes:

June 06, 2024 A pivotal year for news publishers, and the end of free rides for brand content
In this episode: As challenges mount, news publishers are worried about their prospects for 2025 and beyond. Meanwhile, marketers are coming to terms with the fact that they’ll have to pay to get their content seen.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
29min
May 31, 2024 Publishers debate AI partnerships, and marketers desperately want in
In this episode: Are publishers making 'deals with the devil' when it comes to partnering with OpenAI? Users love AI Overviews, Google says. And marketers want in on the AI training action.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
30min
May 24, 2024 How useful are Google’s AI Overviews anyway? And publishers double down on subscriptions as broader challenges mount
In this episode: Google’s AI Overviews a week in, publishers double down on subscriptions, and brands express frustration with Apple News.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
24min
May 16, 2024 Endgame for web content? Google’s AI Overviews rattle the media industry
In this episode: As Google rolls out AI overviews widely in search results pages, publishers and brands wonder what the future holds for referral traffic.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
28min
May 09, 2024 AI (Dis)content: OpenAI’s licensing deals raise questions for publishers and marketers
In this episode: What OpenAI’s content licensing streak means for publishers and marketers, and a new program at LinkedIn helps media companies monetize.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
27min
April 26, 2024 What a TikTok ban would mean for news publishers, and why Best Buy’s deal with CNet makes sense
In this episode: What a TikTok ban would means for news publishers, why Best Buy’s deal with CNet makes sense, and why content is now a cornerstone of internal communications.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
29min
April 18, 2024 Salesforce+ is seeing success, and news publishers hope for an election subscription boost
In this episode: Salesforce+ is seeing success, news publishers are hoping for an election subscription boost, and why original reporting is table stakes for publishers in an AI world.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
28min
April 11, 2024 An ambitious new publication from Robinhood, and publishers' subscription pullbacks indicate broader challenges
In this episode: Robinhood finally launches its ambitious publishing initiative Sherwood News, why publishers pulling back on subscriptions is a symptom of bigger problems, and print media is having a comeback (again.)

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
25min
April 04, 2024 A hedge fund powered by reporters, new subscription laws in the UK, and why brands are hiring the wrong editorial talent
In this episode: Hedge fund Hunterbrook may be the future of brand-owned content, new consumer-friendly subscription laws in the U.K. will force publishers to adapt, and why brands are hiring the wrong editorial talent to lead their newsrooms

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
32min
March 29, 2024 AI generates brand safety headaches, news avoidance vs news consumption, and can programmatic ads hurt subscription sales?
In this episode: Generative AI is stuck in the experimentation phase for marketers because of concerns about brand safety; New research explores the relationship between news avoidance and actual news consumption, and why Bloomberg Media believes programmatic advertising could hurt subscription sales.

Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
...more
26min

FAQs about The Toolkits Show:

How many episodes does The Toolkits Show have?

The podcast currently has 27 episodes available.