Running an efficient online business takes both a good tech stack and the strategy to use your tools well. Listen in as I dive through the changes I’ve made in my software and tools over the last year–and how I’m saving money with better automation along the way.

TOPICS DISCUSSED IN THIS EPISODE:

* Why different software, tools, and platforms are better for different kinds of people

* The importance of your tech stack playing well together

* Why starting an online business appears easy on the budget–until it doesn’t

* The transition from one-time business costs to subscription business costs

* I go over one case study of a set of tools I used to run my funnels last year

* Why choosing one piece of tech matters so much to me (and anyone else committing to anti-racism)

* How your platform should allow you to interact with your audience in an authentic way

* What platform-agnostic means

* Choosing the right tech stack for your authentic, automated marketing

QUOTABLES:

“Just like your offers need to play well with others, your tech stack needs to play well with others.” – @britneygardnerClick To Tweet

“Tools allow us to run our business. They save us time, our most precious asset.” – @britneygardnerClick To Tweet

“You’re going to pay in either time or money, and usually both. Your choice of tech will balance these–and lower them–as best possible.” – @britneygardnerClick To Tweet

“The online marketing world can feel akin to a used car salesman sometimes.” – @britneygardnerClick To Tweet

“Saving $70/mo on a system but failing to gain new traffic isn’t doing you any favors!” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* FG Funnels

* MemberVault

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