A unicorn is a popular and sought-after creature beloved by everyone. But they are also mythical. Tardigrades, however, are real, and they are resilient. They’ve gone through the test of time and are not going anywhere anytime soon. Why not build a brand like that? In today’s episode, Elliot Begoun lists down the ten important traits your company needs to become a tardigrade brand. He breaks down each trait and outlines a helpful guide to create a nimble, capital-efficient, and resilient brand.

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