Ecommerce Society Podcast

The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness


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In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.

 

Takeaways

 

Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes.

Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas.

Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing.

Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.

 

Chapters

 

00:00 Introduction and Question Submission Form

02:24 Deep Dive into Subscription Boxes

04:37 What is a Subscription Box?

06:23 Opportunity for Brand Visibility

09:08 Different Types of Subscription Boxes

10:24 Best Suited Products for Subscription Boxes

11:48 Mistakes in Pitching and Negotiating

51:50 Mistake: Not willing to negotiate on price

53:10 Stand out by customizing your pitch

55:28 Negotiating with marketing as leverage

57:27 Being scrappy and figureoutable

59:42 Leveraging marketing and creating exclusivity

01:00:10 Easy ways to pitch

01:02:08 Making a short and effective pitch

01:07:35 Summary: How to get into subscription boxes






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Ecommerce Society PodcastBy Kerrie A. Fitzgerald

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