What happens when a business leader challenges everything animal shelters have always done?
In this episode of Top Dog Podcast, we sit down with John Gerrard, President & CEO of Hamilton/Burlington SPCA, who left the corporate world to lead one of Canada's largest animal welfare organizations. Drawing from decades of experience in retail, marketing, and business strategy, John shares how innovation, technology, and bold leadership can transform animal welfare.
By reimagining the adoption process using Shopify and embracing a culture of disruption, John is proving that new ideas can lead to faster adoptions, stronger community engagement, and better outcomes for animals.
In this conversation, we discuss:
✔ Using Shopify to modernize pet adoptions
✔ Why animal welfare needs more innovation and disruption
✔ Building a culture that empowers staff to think differently
✔ Leveraging technology to improve the adopter experience
✔ Lessons from transitioning from corporate leadership to nonprofit leadership
✔ Why future animal welfare leaders must be bold and embrace change
If you're passionate about leadership, innovation, or the future of animal welfare, this is a conversation you won't want to miss.
Learn more about tools supporting animal welfare organizations:
https://doobert.com/
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