This October, during Dog Adoption Month, PEDIGREE Foundation and its Foster 50 partners will announce grant recipients receiving a share of $240,000 in collective grant funding to help expand foster opportunities for dogs in need.
In this episode of Top Dog Podcast, Deb Fair, Executive Director of PEDIGREE Foundation, shares how collaboration, data, and a willingness to ask “what if?” are helping drive meaningful change across animal welfare. She takes us behind the evolution of PEDIGREE Foundation and the Foster 50 initiative, which has grown from 9,000 new fosters in its first year to 19,000.
In this conversation, we discuss:
✔ The upcoming October announcement of Foster 50 grant recipients
✔ The $240,000 in collective grant funding supporting this year’s initiative
✔ How Foster 50 grew from 9,000 new fosters in its first year to 19,000
✔ Why fostering can transform outcomes for dogs in shelters
✔ How PEDIGREE Foundation evolved from traditional grantmaking to strategic collaboration
✔ The power of asking “what if?” when solving challenges
✔ Why progress is more important than perfection
✔ How data can reveal opportunities for greater impact
✔ The importance of sharing knowledge and best practices across animal welfare
✔ Why shelters and rescues can become community resources
✔ Deb’s journey from public relations and automotive communications to animal welfare
✔ Her vision for leaving some good in the world
Deb’s approach is a reminder that meaningful change doesn’t require perfection. Sometimes it starts with asking “what if?”, making a small shift, and bringing the right people together to create something bigger.
Learn more about tools supporting animal welfare organizations:
https://doobert.com/
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