In this episode, I speak with Jacqui Chew, managing director of iFusion Consulting, about the marketing challenges of fast-growing companies. We discuss the identity crisis organizations face as they evolve, leading to a disconnect between their original value and current offerings. Jacqui highlights that unclear narratives often mask the real issue of differentiation in a competitive market. We explore the significance of voice-of-the-customer exercises to gain valuable insights and emotional drivers behind purchasing decisions. Additionally, we delve into the concept of a “rally cry” for strong messaging and discuss the role of AI in marketing while emphasizing the need for human creativity. This conversation offers strategies to help fast-growing companies navigate their unique marketing challenges.