We are honored to have Franki Durbin as our guest on the show today. We were introduced to Franki by Cheminne Taylor-Smith who did some coaching for us as a referral to create our new website.  Franki works with high-end creative service providers, entrepreneurs, influencers and luxury brands to build memorable and rockstar quality brands.  Her unique “POSITION FOR PROFIT” approach ensures you become irresistible to your perfect clients and firmly stand out in your niche so you can step into the fullness of your unlimited potential!

Before we get started we wanted to let you know that this episode of Inside Design with Kandrac & Kole is sponsored by Helser Brothers Hardware, a fully custom manufacturer of drapery hardware. It is run by brothers Jay and Mark Helser.  They’ve been in business for 24 years and have an outstanding reputation.  They offer competitive and simple pricing and orders over $100 ship free. 

Check out the gallery at helserbrothers.com to see gorgeous window treatments using their hardware. You can find them on Facebook, Instagram, Twitter and Pinterest and be sure to listen to our podcast interview with Jay Helser on Episode 71.

1.Step One

• What do you to determine a strategy with your clients?

2. Branding

• Tell us how you approach clients in regard to branding
• What are some of the critical points?

3. Messaging

• You say words matter.  What do you mean by that and how do you help with writing copy?

4. Website Creation

• When we were creating our website, one of the first things we did was give Franki website inspiration. We sent her links to sites that we liked, for example, the navigation, the photography, the wording, etc.  Several of these sites were NOT interior design related which was a good exercise for us.  We didn’t want to imitate our competition and we wanted to make sure that it worked well on ALL devices.
• We discussed logo, color, font, and how we wanted our portfolio to look.  A few things we didn’t have in our last website was a “shop page”, an e-design link, a pop up inviting you to receive our newsletter and a rolling Instagram feed.

5. Grow Your List

• Talk about the importance of this

6. Getting Discovered

• Behinds the scenes (the back end of the website) – this is where Franki really helped us.  We did not have a clue as to how any of this worked.  Tell us about SEO, the keywords, and what you did to help us be found in searches.
• Tell us about SEO, the keywords and what you did to help us be found in searches.

7. Analytics

• Talk about the built-in analytics tools that measure performance and traffic  

8. Training

• One of the great advantages of working with you was all of the training videos you shared with us so that we could make changes on our own.  Square Space is very intuitive and it allows us to add press, new projects or change verbiage, a great way for us to keep our website from being stagnant.

 

We urge you to check out  Franki’s website – superstarbrands.co. to see all of the services she offers. She has an impressive list of previous clients such as Thomasville Furniture, Southwest Airlines, Lane Venture and Visa, just to name a few.

Show notes and more: https://www.kandrac-kole.com/our-podcast