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Research shows that more flavorful foods trigger larger consumption. If your brain constructs more intense flavor experiences, you eat more.
Food companies understand this better than most consumers do. They're not just adding sugar and salt randomly—they're engineering specific combinations of taste, smell, and mouthfeel designed to maximize the intensity of the flavor objects your brain constructs.
Every time you eat a processed food, you're not just consuming ingredients. You're consuming a carefully designed neural experience, crafted to exploit the exact mechanisms we've been talking about.
References:
A Proposed Model of a Flavor Modality
Exploring the Sensation of Mouth Feel
Unlocking Flavors: The Sensory Lexicon Guide
The Science of Flavour: A Deep Dive
This is Heliox: Where Evidence Meets Empathy
Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.
Support the show
Disclosure: This podcast uses AI-generated synthetic voices for a material portion of the audio content, in line with Apple Podcasts guidelines.
We make rigorous science accessible, accurate, and unforgettable.
Produced by Michelle Bruecker and Scott Bleackley, it features reviews of emerging research and ideas from leading thinkers, curated under our creative direction with AI assistance for voice, imagery, and composition. Systemic voices and illustrative images of people are representative tools, not depictions of specific individuals.
We dive deep into peer-reviewed research, pre-prints, and major scientific works—then bring them to life through the stories of the researchers themselves. Complex ideas become clear. Obscure discoveries become conversation starters. And you walk away understanding not just what scientists discovered, but why it matters and how they got there.
Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.
Spoken word, short and sweet, with rhythm and a catchy beat.
http://tinyurl.com/stonefolksongs
By by SC Zoomers2
22 ratings
Send a text
Read the article on Substack
Research shows that more flavorful foods trigger larger consumption. If your brain constructs more intense flavor experiences, you eat more.
Food companies understand this better than most consumers do. They're not just adding sugar and salt randomly—they're engineering specific combinations of taste, smell, and mouthfeel designed to maximize the intensity of the flavor objects your brain constructs.
Every time you eat a processed food, you're not just consuming ingredients. You're consuming a carefully designed neural experience, crafted to exploit the exact mechanisms we've been talking about.
References:
A Proposed Model of a Flavor Modality
Exploring the Sensation of Mouth Feel
Unlocking Flavors: The Sensory Lexicon Guide
The Science of Flavour: A Deep Dive
This is Heliox: Where Evidence Meets Empathy
Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.
Support the show
Disclosure: This podcast uses AI-generated synthetic voices for a material portion of the audio content, in line with Apple Podcasts guidelines.
We make rigorous science accessible, accurate, and unforgettable.
Produced by Michelle Bruecker and Scott Bleackley, it features reviews of emerging research and ideas from leading thinkers, curated under our creative direction with AI assistance for voice, imagery, and composition. Systemic voices and illustrative images of people are representative tools, not depictions of specific individuals.
We dive deep into peer-reviewed research, pre-prints, and major scientific works—then bring them to life through the stories of the researchers themselves. Complex ideas become clear. Obscure discoveries become conversation starters. And you walk away understanding not just what scientists discovered, but why it matters and how they got there.
Independent, moderated, timely, deep, gentle, clinical, global, and community conversations about things that matter. Breathe Easy, we go deep and lightly surface the big ideas.
Spoken word, short and sweet, with rhythm and a catchy beat.
http://tinyurl.com/stonefolksongs