If you're launching on lean budget you will need all the free tools you can lay your hands on. In this episode I touch on some super useful and intuitive free tools that a founder can use to build a website or web app with their custom domain name and a database. I knowww, it seems too good to be true, right?!

26 years ago (January 1996) Bill Gates, the OG tech bro published an article on Microsoft's website titled "Content is King", in which he wrote predictions for the future of revenue generation on the internet. He believed content would dominate. In this episode, I add a time relevant spin to his words and my own predictions on the future of content marketing.

I'm confident that technical founders can achieve success easier and sooner if only they're willing to partner up with marketing minds. This episode is basically a rant; and the potential first in a series of DIY marketing tactics for technical founders. So stick around.

Why should a founder know about the technology adoption life cycle? Does it affect marketing, launch plans, and funding? In this episode, I touch on crucial points regarding audience behaviour and how you can use it to your advantage!

Over the course of 3 years, I've interacted with and interviewed over a hundred founders in person, on forums, in DMs, and elsewhere. The first thing I learnt was that founders all want to succeed, irrespective of their exit plans. 2nd thing I learnt? Find out in this episode. *Hint* it rhymes with startup strategy.

I touched on the important bits of creative content marketing by laying out the three pillars-- indelible impressions, touchpoint optimization, and strategic content distribution.

Hi there! In this episode, I describe what it means to do creative marketing, citing an example from the last century (circa 1930). It's the first episode of many. I hope you enjoy it!

T2P is the podcast for early stage startup founders. It explores the creative concepts that power successful startups.