In this episode of The Active Share, Hugo sits down with William Blair’s Olga Bitel, partner, global strategist, for a conversation all about tariffs—their complexities, their historical context, and their implications on modern economies. With a global perspective in mind, Hugo and Olga touch on the theory of competitive advantage, the impact of tariffs on consumers and producers, the resurgence of tariffs amid globalization, and potential compelling growth opportunities in Europe and China.