In this episode, we are joined by Claire Ferrara from Standard Heating and Air, located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing.
We discuss Claire's passion for solving people's problems and contributing to her community, as well as how they reach their customers and grow their client base. We also discuss the importance of brand recognition, brand awareness and their legendary maintenance program.