The TradeMarke

On this episode we are joined by Drew and Joshua of Mountaineer Heating and Cooling in Boone, North Carolina. Mountaineer, established in 1981, is a family business that puts family and customers at the forefront of their company. 

In this episode, we discuss the family dynamic, and how Joshua is trying to make mountaineer a widely known brand. He shares his branding and marketing secrets and tips on how he plans to make Mountaineer a household name.

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts. 

Are you ready to get back to in-person conferences & trade shows? Well lucky for you, Service World Expo is back and better than ever! Break out the bourbon - because this year it will be held in Louisville, Kentucky from September 21st - 24th. 

In this episode of the Smart HVAC Marketing podcast, we talk to Pete Danielson, VP of Market Development at Service Nation about what to expect at the event. We also share some exciting news about Rival Digital's involvement at Service World.

Use our promo code ‘SWEPOD21’ for $20 off of event registration

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

If you are interested in recording a podcast episode with Eric at the event, stay tuned for more details!

One this episode, we are joined by Kelly Palenske from Lim Ric Plumbing, Heating and air.

We discuss how it is important to build a career in a occupation where there is always to be a demand. 

We talk about how LimRic has become the best place to work 3 years running and what keeps their employees happy and motivated. 

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

This week we are joined by Ryan Snow from Western Heating and Air.

We discuss their 4 step process that puts customers first. Snow talks about his companies goal of giving customers an experience and having the customers do the advertising for them. (reviews and testimonials)

Snow shares with us his family ties to the business and how it's impacted their branding and grown their business.

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The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

This episode we are joined by Julian Scadden from Nexstar Network. This ex-plumber is now a part of a member-owned organization that coaches and trains residential plumbing, electric and HVAC businesses.

We discuss how leaders can grow businesses, you can't outrun what you don't know & the importance of hiring people that know more than you. 

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Links:

The Big 5, Jim Hamilton

In this episode, we are joined by Claire Ferrara from Standard Heating and Air, located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing. 

We discuss Claire's passion for solving people's problems and contributing to her community, as well as how they reach their customers and grow their client base. We also discuss the importance of brand recognition, brand awareness and their legendary maintenance program. 

In this episode, we are joined by Matt Michel from Service Roundtable. Michel started his career in the engineering world and found himself in the marketing world.

We discuss his path to how he got to where he is today as well as how Service Roundtable can help your HVAC business.

Topics include digital forms of marketing that Service Roundtable utilizes, as well as how your company can join the Service Roundtable.

Michel and I play another round of HVAC trivia, and he offers his expert advice to new and entrepreneur contractors.

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The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

On this episode of the Smart HVAC Marketing Podcast, we are joined by Dave Schmidt from Frederick Air. This business was started in 1992 by Dave's father. 

In this episode we discuss the pandemic impact on the HVAC industry, and specifically, how Frederick Air was able to adapt to provide for their customers and their employees.

Dave and I also discuss how Frederick air stands out by prioritizing customer experience over customer service.

(yes, there is another installment of 'HVAC Trivia' in this episode!)

In this episode of the Smart HVAC Marketing podcast, we are joined by Dayna Hottle from C&C.

In this episode of the Smart HVAC Marketing Podcast, we are joined by Eric Bonde from York.

We discuss Eric Bonde's career and how it got to where it is today; as well as York and its specialties. 

We also introduce a new segment in the show; HVAC Trivia! Play along while you listen to the episode!