The TradeMarke

On this episode, we are joined by Mack Chambers of Dream Heating and Cooling. Mack is the new owner of Dream and has always been in the industry. He started, like most of us, as the flashlight holder. Mack and Eric discuss their music background, what impact means, seeing blue collar as a career choice, and what constitutes as a number one priority.

Mack's goal for Dream is to help other people win in a trustworthy and grateful manner, and help homeowners by elevating their lives.

Mack and Eric talk about how to properly enter a home, the Dream sheep, and Dream's target audience. 

Want to connect with Mack? Reach out to him here 

On this episode, we are joined by none other than Dan Antonelli, President and Creative Director of KickCharge.

We are huge fans of Dan and his awesome work! Dan covers a lot of ground in this episode, including brand development, tag lines, brochures, and even billboards.

Dan breaks down KickCharge's goal, which essentially is to control first impressions and perceptions before you even pick up the phone to call.

Dan talks to Eric about the importance of having an attention-grabbing brand, as well as some tips and tricks of things to avoid when naming and re-branding your business.

1. Avoid using initials and your last name--the ultimate goal is to appeal to your correct demographic.

2. Always prioritize brand culture and recruitment when branding or re-branding.

Thanks for joining us, Dan!

On this episode, we are joined by Jackie Aubel of Service Titan and host of Tool Box for the Trades.

Jackie has been with Service Titan since August of 2017 where she started as the social media manager. Eric and Jackie discuss the upcoming Pantheon event, culture within your company and knowing your people.

Eric touches on Jackie's comedy, her love of LA, and how she made the move from New Yorker to full-time California girl.

Jackie talks about the importance of knowing your employee's "why," and realizing that not all people are motivated in the same way.

Head over to Tool Box for the Trades and check out the episode Eric was on!

On this episode we are joined by Marcus Sheridan,

author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them?

Marcus also discusses the Big 5--things customer's keep in mind:

1-cost questions

2-problems, negatives and issues

3-Comparisons

4-Reviews

5-The best or top businesses

Marcus stresses the importance of there being room for everyone to be on top. 

On this episode, we are joined by Ryan Chute of Wizard of Ads.

Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before!

Ryan breaks down how to create an effective radio ad:

• message

How to track the data and leads brought in from a radio ad and the importance of branding. 

Ryan notes that when you want someone to remember something, "sing it!"

Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience. 

We are back! Eric shakes things up this week where he shares marketing ideas that go outside the box. Eric shares how partnering with local garage sales could get your marketing out there to your targeted audience.

Eric explains whys to boost brand awareness, how to get it in front of only homeowners, and how a landing page could help your marketing, regardless of what industry you're in. 

On this episode, we are joined by Michelle Jeppesen, Director of Business Development for Jill's Office. 

Jill's Office is a virtual reception company that services the HVAC Industry. Jill's Office allows none of your calls to fall through the cracks, and the Jill's Office team is available 24/7 and 100% US based. 

Jill's Office is a customizable service. They can answer all your calls, or just follow-up on older leads. They also specialize in satisfaction calls and referrals. 

Michelle talks about her outlook in the HVAC Industry, the importance of creating connections with the person on the other end of the phone, and how to train based on tone and customer personality.

Eric asks Michelle what the ideal call looks and sounds like, how to onboard a new receptionist, and the importance of building the value in the solution that you as the tech, are going to provide to the customer. 

Check out Jill's Office here

On this episode, we are joined by Dan Clapper and Ken Midgett from Interplay Learning.

Dan Clapper serves as the Commercial HVAC and Facilities Maintenance Market Director for Interplay Learning. Dan brings 25 years of experience to Interplay in a variety of roles across the HVAC market.  Dan has developed a passion for helping trade professionals grow their businesses and their people. 

Ken Midgett serves as the Plumbing Market Director at Interplay Learning. He has been in the plumbing and heating industry for over 40 years and has worked in every facet of the industry. 

Dan and Ken talk to Eric about training faster, and what the future of training will be. Eric brings up the advantages and disadvantages of using VR to train. Dan and Ken note that if you're not training, you're falling behind. 

Want a better way to train your techs? Learn more about Interplay Learning here

On this episode, Alyssa interviews Eric about how he's gotten to where he is today, what sparked Rival Digital, and how he got Alyssa to start the Rogers Radio podcast.

Alyssa asks about Eric's leadership style, how Rival helps their clients reach more homeowners, and he shares his career advice. 

Get to know Rival Digital's, Eric Thomas!

On this episode, Eric is here to chat about Google changes, AI websites and the Facebook ad glitch.

Eric hopes to do these Marketing Updates every month to make sure everyone is up to date on any/all changes in the Marketing space. 

Eric talks AI red flags, page experience and mobile website experience; as well as Facebook's ad disaster over the past weekend.

There's a lot of information in this episode, so grab a notebook!