The Trades Podcast

Join Jeff and Danny as they sit down with April Edwards, the skilled marketer behind Deck Builder Marketers. With a keen focus on deck building contractors, April walks through how she helps them grow with targeted strategies—from ranking higher in Google to generating consistent leads and crafting marketing systems that work.

Why specializing in deck builder marketing unlocked growth and clarity for April’s business

How being easy to find online—especially by ranking #1 for the right keywords—drives real results

How April’s team uses AI, Google Business Profiles, SEO, PPC, and more to boost exposure

Case examples of quick wins, such as clients ranking dominant in their local markets

The value of systems that support long-term growth—without sacrificing authenticity or quality

April Edwards is the CEO of Deck Builder Marketers. With experience in art, commercial design, and marketing since 2004, she found her stride by focusing on deck builders—making her agency one of the first full-service firms built solely for this trade. She’s passionate about helping contractors grow, scale, and thrive through marketing that works.

Deck Builder MarketersNADRA

Deck Builder Marketers Overview & Free Strategy Session: deckbuildermarketers.com/april-edwards
Deck Builder Marketers

AI’s Role in Deck Builder Marketing: April’s insights on adapting to AI marketing trends for trades businesses
Deck Builder Marketers

How April Scaled a 7-Figure Agency: Niching for clarity, systems, and recurring growth
Seven Figure Agency

In this episode, Jeff and Danny talk with Ryan Gladwin, Lead Instructor at Love’s Truck Care Academy—a specialized, paid, accelerated training program for diesel technicians. They discuss how Love’s designed the program to blend classroom instruction and hands-on experience, equipping new technicians to handle 11 heavy-duty systems and graduate as capable, confident Level 5 technicians.

LinkedIn Ryan Gladwin https://www.linkedin.com/in/ryan-gladwin-a77556282/

Key Takeaways:

Insight into Love’s Truck Care Academy curriculum and training philosophy

The value of paid, accelerated training for future diesel technicians

The positive impact of structured, skill-based learning on safety, confidence, and retention

Career transformation through intentional instruction

Why a technician’s mindset and training quality matter just as much as tools

Love’s Truck Care Academy Overview, including curriculum and training model Love's

Industry-Recognized Training Value: Graduates start as Level 5 technicians and receive a $3,500 tool kit after one year

In this episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Trevor Wegner, Owner of TW Craftsmen, to explore how true craftsmanship, business discipline, and a passion for outdoor design come together to build more than just beautiful decks. Trevor opens up about the values that drive his work, the lessons he's learned from running a high-end service business, and how he's built a brand known for quality, trust, and integrity.

Whether you're a tradesperson looking to elevate your skill set, a business owner focused on branding and client relationships, or someone dreaming of building something meaningful, this conversation will spark fresh motivation and provide real-world strategies for growth.

How Trevor turned hands-on craftsmanship into a successful business

The importance of setting a higher standard in the trades

Strategies for building trust and long-term relationships with clients

The role of design thinking in outdoor construction

Why your reputation is your strongest marketing tool

Trevor Wegner is the founder of TW Craftsmen, a premium deck building and outdoor living company specializing in functional, beautiful spaces that last. Based in Southern California, Trevor brings a craftsman’s mindset to every project, combining design, structure, and client care to deliver standout results.

Visit: TWCraftsmen.com

Follow TW Craftsmen on Instagram: @twcraftsmen

More episodes and resources: TheTradesPodcast.com

If you're in the business of building relationships (and buildings), this episode will open your eyes to a smarter, faster, and more professional way to do business. Tap in, take notes, and share this episode with your crew. Because in sales, speed and style matter. Listen to Charlie Cina. Share, & Enjoy! In this dynamic episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Charlie Cina, CEO of One Tap Connect—the premium digital business card platform designed to help sales professionals and contractors instantly connect, convert, and stand out.

Charlie brings his expertise in high-level sales and personal branding to the table, sharing how One Tap Connect is transforming the way professionals in the trades make a lasting impression. From instantly sharing contact info and reviews to showcasing portfolios and capturing leads on the spot, One Tap is helping sales pros close deals quicker and more confidently.

Whether you're a contractor, sales rep, or business owner, this episode delivers powerful insights on modern sales tools and strategies that can help you grow faster and smarter.

How One Tap Connect helps tradespeople and sales pros make lasting digital impressions

The origin story and mission behind the One Tap platform

Why traditional business cards are outdated—and what replaces them

Tips from Charlie Cina on personal branding and high-conversion communication

How to equip your team with tools that boost professionalism and speed up sales cycles

Charlie Cina is a nationally recognized sales and branding expert, speaker, and the CEO of One Tap Connect. With decades of experience in high-level sales training, Charlie’s passion lies in helping professionals build credibility, increase visibility, and connect with clients instantly—using tools that do the talking for you.

Create your digital card: OneTapConnect.com

Connect with Charlie Cina on LinkedIn: Charlie Cina

One Tap Connect CEO Link>>> Charlie

Learn more at: TheTradesPodcast.com