In marketing, we often find ourselves torn between ideas. But it’s easy to become blinded by what we think we know about what captures the attention of our target audience. The truth is, the only way to know if one approach is better than another when it comes to reaching your goals, is to test them both.

A/B testing (or split testing) is a powerful tool that, at its most basic, allows you to compare two versions of something to figure out which one performs better. In today’s episode, we’re looking at how to implement A/B testing effectively so that you can optimize your campaigns, maximize your ROI, and improve user experience.

Ready to take the guesswork out of key marketing decisions and optimize your traffic and funnels for the year ahead? Listen now!

SHOW NOTES: https://themichellefernandez.com/podcast/270

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Every interaction a customer has with a brand matters. In today’s digital landscape, there are multiple ways to interact with your target audience, whether it’s in-store, on websites, on social media, or in chatbots. So instead of taking our customers on a haphazard journey across channels, how can we ensure each touchpoint is connected for a seamless experience? 

Implementing an omnichannel marketing approach not only ensures a consistent brand message, but also improves customer engagement, and drives more sales. Tune in to discover the key benefits of an omnichannel approach, and how to create a successful omnichannel marketing strategy to help your business gain a competitive advantage.

SHOW NOTES: https://themichellefernandez.com/podcast/269

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Nowadays, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. When your business successfully integrates sustainability into its marketing strategy, you can not only make a positive impact on the planet, but also boost your bottom line.

That’s why today, we’re exploring why consumers are placing a premium on brands that prioritize social responsibility, as well as the key strategies your business can employ to leverage sustainability and strengthen your brand's reputation.

SHOW NOTES: https://themichellefernandez.com/podcast/268

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Growth is the biggest challenge for any startup, no matter what stage it may be at. And in today's world, where customers are surrounded by brands vying for their attention, growth is even more challenging. 

So what can businesses do to effectively attract, acquire and retain customers? 

In today’s episode, I’ll be discussing five of the most impactful growth hacking techniques that startups can leverage to achieve rapid and sustainable growth. So whether you are a founder, a marketer, or just curious about the world of startups, buckle up for some top strategies to accelerate growth!

SHOW NOTES: https://themichellefernandez.com/podcast/267

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Personalization has become a bit of a buzzword in recent years, and for good reason. In today's business landscape, customers expect personalized experiences at every touchpoint, from the content they consume to the products they purchase. 

As data becomes more abundant, businesses have an unprecedented opportunity to meet these expectations and drive customer satisfaction and loyalty. So how do you create those remarkable personalized experiences in your business? 

Join us in this episode as we uncover the secrets of successful personalization, including insights into collecting relevant data, crafting personalized content, and the importance of continuous optimization. Don't miss this opportunity to deliver exceptional customer experiences and leave a lasting impact on your customers.

SHOW NOTES: https://themichellefernandez.com/podcast/266

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Podcasts are an incredible medium for connecting with your audience, building trust, and promoting your business or brand organically. If done right, they allow you to engage your listeners through storytelling and give them a chance to get to know you better. 

But creating a great podcast is just the first step; the real challenge is attracting and retaining listeners. In this episode, we'll explore seven powerful strategies to help you promote your podcast organically.

SHOW NOTES: https://themichellefernandez.com/podcast/265

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Wouldn't it be great to increase your sales without experiencing stress, pressure, or the need to pretend to be someone you're not?

In a world where sales often carries the stigma of being pushy, manipulative, and uncomfortable, today we’re on a mission to debunk those common misconceptions and revolutionize the way we approach sales.

Today, I’m joined by Sales Expert Aleasha Bahr, who advocates for a more natural and authentic approach to selling, where honesty, transparency, and harnessing personal strengths are the key drivers of success. Whether you're new to sales or a seasoned pro, Aleasha's insights will help you embrace the natural approach to sales, convert more customers, and foster more genuine connections (all while remaining true to your values).

In this episode:
02:26 - Aleasha Bahr tells us who she serves, how she helps them, and how she got into being a sales expert.

03:27 - Natural sellers don’t really sell because if it's a fit, it's a fact and there's no selling involved. And if it’s not a fit, they’re transparent enough to point people in a different direction.

08:09 - Aleasha offers a more effective solution for pitching than the typical Q&A interrogation followed by a 10 minute pitch.

09:21 - When you get through explaining something important about the pitch, ask a question that's different from “makes sense?” so that they can compare what they're doing now to what you're offering.

11:42 - Michelle and Aleasha discuss the effectiveness of the “cost of inaction” strategy.

16:50 - The key skills you need to be really great at sales are curiosity, empathy, and passion.

19:16 - Aleasha talks about the questions you need to be asking in the sales call to ensure you’re not leaving money on the table.

25:08 - Michelle asks how to get back in front of a potential client if they ghost you and the dos and don’ts of following up with people.

28:13 - To avoid going over the set time for the sales call, make sure the only things you're talking about are the things that are necessary to know if this is the good solution for them.

30:52 - Aleasha leaves us with her final words of wisdom before answering rapid fire questions in Michelle's “hot minute”!

Join us as we explore how sales can become a more authentic and rewarding journey!

Connect with Aleasha:

Click here for more information on how to work with her

Check out her FREE sales resources here

Podcast: “Sales is NOT

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Email marketing has massively evolved from basic promotional messages to sophisticated, personalized campaigns. Email is still one of the most potent tools in your marketing toolbox, but as our inboxes become increasingly flooded, it’s more important than ever to make sure we stand out. So how can you get your subscribers excited and eager to open your next email?

Today, we are diving into four actionable strategies that will help you as a marketer drive higher levels of engagement and conversions in your email marketing campaigns. Ready to transform your open rates and click through rates? Listen now!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Last week, I attended the LevelUp Summit, an event centered around inspiring agency owners to propel their business further. I got to sit in an audience for three days, listening to leading digital marketers like Billy Gene and Frank Kern, who provided tons of insights and ideas to motivate business owners for the year ahead. 

Today, I’m giving you the chance to peek inside the summit, as I share my top five takeaways from some of the amazing keynote speakers at the event. While there are MANY more I could talk about, these are the ones that hit home the most for me and where I am in my life and my business right now. Tune in to hear all about leveraging AI, audience segmentation, client acquisition, and more!!

References:

HeyGen.com

Vidyo.ai 

Canva Bulk Create

SHOW NOTES: https://themichellefernandez.com/podcast/262

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

👋 Are you tired of investing your valuable time and resources into leads that just don't convert into sales? 🤔💸

This is night 31 of October’s special series… 31 nights of scary metrics that could be costing you money.

Well, in this episode, I'm here to spill the tea on how not getting those sale qualified leads could be costing you money! 

💪 It’s time to take action and start attracting those 🔥sale qualified leads🔥
 
Let’s grow your business together!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!